Return on Capital (ROC)
Return on capital (ROC) is after tax rate of return on net business assets. ROIC is unaffected by changes in interest rates or company debt and equity structure. It measures business productivity performance.
Return on Invested Capital (ROIC)
Marriott International Inc., ROIC calculation, comparison to benchmarks
| Dec 31, 2019 | Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net operating profit after taxes (NOPAT)1 | 1,577) | 2,260) | 1,463) | 1,039) | 1,097) | |
| Invested capital2 | 13,992) | 14,627) | 14,229) | 16,537) | 758) | |
| Performance Ratio | ||||||
| ROIC3 | 11.27% | 15.45% | 10.28% | 6.29% | 144.80% | |
| Benchmarks | ||||||
| ROIC, Competitors4 | ||||||
| Airbnb Inc. | — | — | — | — | — | |
| Booking Holdings Inc. | 46.12% | — | — | — | — | |
| Carnival Corp. & plc | 8.42% | 9.52% | — | — | — | |
| Chipotle Mexican Grill Inc. | 12.20% | — | — | — | — | |
| McDonald’s Corp. | 17.62% | — | — | — | — | |
| Starbucks Corp. | 11.14% | 47.45% | — | — | — | |
Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).
1 NOPAT. See details »
2 Invested capital. See details »
3 2019 Calculation
ROIC = 100 × NOPAT ÷ Invested capital
= 100 × 1,577 ÷ 13,992 = 11.27%
4 Click competitor name to see calculations.
| Performance ratio | Description | The company |
|---|---|---|
| ROIC | A measure of the periodic, after tax, cash-on-cash yield earned in the business. | Marriott International Inc. ROIC improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019 not reaching 2017 level. |
Decomposition of ROIC
Marriott International Inc., decomposition of ROIC
Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).
1 Operating profit margin (OPM). See calculations »
2 Turnover of capital (TO). See calculations »
3 Effective cash tax rate (CTR). See calculations »
The primary reason for the decrease in return on invested capital (ROIC) over 2019 year is the decrease in profitability measured by operating profit margin (OPM) ratio.
Operating Profit Margin (OPM)
Marriott International Inc., OPM calculation, comparison to benchmarks
| Dec 31, 2019 | Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net operating profit after taxes (NOPAT)1 | 1,577) | 2,260) | 1,463) | 1,039) | 1,097) | |
| Add: Cash operating taxes2 | 577) | 626) | 1,691) | 386) | 315) | |
| Net operating profit before taxes (NOPBT) | 2,155) | 2,886) | 3,154) | 1,426) | 1,412) | |
| Revenues | 20,972) | 20,758) | 22,894) | 17,072) | 14,486) | |
| Add: Increase (decrease) in deferred revenue | 129) | 146) | —) | —) | —) | |
| Adjusted revenues | 21,101) | 20,904) | 22,894) | 17,072) | 14,486) | |
| Profitability Ratio | ||||||
| OPM3 | 10.21% | 13.81% | 13.78% | 8.35% | 9.75% | |
| Benchmarks | ||||||
| OPM, Competitors4 | ||||||
| Airbnb Inc. | — | — | — | — | — | |
| Booking Holdings Inc. | 40.35% | — | — | — | — | |
| Carnival Corp. & plc | 15.86% | 17.99% | — | — | — | |
| Chipotle Mexican Grill Inc. | 11.18% | — | — | — | — | |
| McDonald’s Corp. | 45.99% | — | — | — | — | |
| Starbucks Corp. | 17.94% | 41.85% | — | — | — | |
Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).
1 NOPAT. See details »
2 Cash operating taxes. See details »
3 2019 Calculation
OPM = 100 × NOPBT ÷ Adjusted revenues
= 100 × 2,155 ÷ 21,101 = 10.21%
4 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| OPM | The operating profit margin (OPM) is the ratio of pretax economic earnings, or NOPBT, to sales. | Marriott International Inc. OPM improved from 2017 to 2018 but then deteriorated significantly from 2018 to 2019. |
Turnover of Capital (TO)
Marriott International Inc., TO calculation, comparison to benchmarks
| Dec 31, 2019 | Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Revenues | 20,972) | 20,758) | 22,894) | 17,072) | 14,486) | |
| Add: Increase (decrease) in deferred revenue | 129) | 146) | —) | —) | —) | |
| Adjusted revenues | 21,101) | 20,904) | 22,894) | 17,072) | 14,486) | |
| Invested capital1 | 13,992) | 14,627) | 14,229) | 16,537) | 758) | |
| Efficiency Ratio | ||||||
| TO2 | 1.51 | 1.43 | 1.61 | 1.03 | 19.12 | |
| Benchmarks | ||||||
| TO, Competitors3 | ||||||
| Airbnb Inc. | — | — | — | — | — | |
| Booking Holdings Inc. | 1.37 | — | — | — | — | |
| Carnival Corp. & plc | 0.54 | 0.54 | — | — | — | |
| Chipotle Mexican Grill Inc. | 1.33 | — | — | — | — | |
| McDonald’s Corp. | 0.49 | — | — | — | — | |
| Starbucks Corp. | 1.30 | 1.19 | — | — | — | |
Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).
1 Invested capital. See details »
2 2019 Calculation
TO = Adjusted revenues ÷ Invested capital
= 21,101 ÷ 13,992 = 1.51
3 Click competitor name to see calculations.
| Efficiency ratio | Description | The company |
|---|---|---|
| TO | The turnover of capital (TO) is the ratio of sales to invested capital. Capital turnover is a function of the efficiency of working capital management and of net fixed assets. | Marriott International Inc. TO deteriorated from 2017 to 2018 but then slightly improved from 2018 to 2019. |
Effective Cash Tax Rate (CTR)
Marriott International Inc., CTR calculation, comparison to benchmarks
| Dec 31, 2019 | Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net operating profit after taxes (NOPAT)1 | 1,577) | 2,260) | 1,463) | 1,039) | 1,097) | |
| Add: Cash operating taxes2 | 577) | 626) | 1,691) | 386) | 315) | |
| Net operating profit before taxes (NOPBT) | 2,155) | 2,886) | 3,154) | 1,426) | 1,412) | |
| Tax Rate | ||||||
| CTR3 | 26.80% | 21.68% | 53.62% | 27.10% | 22.29% | |
| Benchmarks | ||||||
| CTR, Competitors4 | ||||||
| Airbnb Inc. | — | — | — | — | — | |
| Booking Holdings Inc. | 16.37% | — | — | — | — | |
| Carnival Corp. & plc | 2.32% | 1.69% | — | — | — | |
| Chipotle Mexican Grill Inc. | 17.83% | — | — | — | — | |
| McDonald’s Corp. | 22.57% | — | — | — | — | |
| Starbucks Corp. | 52.35% | 4.80% | — | — | — | |
Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).
1 NOPAT. See details »
2 Cash operating taxes. See details »
3 2019 Calculation
CTR = 100 × Cash operating taxes ÷ NOPBT
= 100 × 577 ÷ 2,155 = 26.80%
4 Click competitor name to see calculations.
| Tax rate | Description | The company |
|---|---|---|
| CTR | Effective cash tax rate on operating income. | Marriott International Inc. CTR decreased from 2017 to 2018 but then slightly increased from 2018 to 2019. |