Calculation
| Operating profit margin | = | 100 | × | Operating income (loss)1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2019 | 8.58% | = | 100 | × | 1,800) | ÷ | 20,972) |
| Dec 31, 2018 | 11.40% | = | 100 | × | 2,366) | ÷ | 20,758) |
| Dec 31, 2017 | 10.30% | = | 100 | × | 2,359) | ÷ | 22,894) |
| Dec 31, 2016 | 8.01% | = | 100 | × | 1,368) | ÷ | 17,072) |
| Dec 31, 2015 | 9.32% | = | 100 | × | 1,350) | ÷ | 14,486) |
| Dec 31, 2014 | 8.40% | = | 100 | × | 1,159) | ÷ | 13,796) |
| Dec 31, 2013 | 7.73% | = | 100 | × | 988) | ÷ | 12,784) |
| Dec 28, 2012 | 7.96% | = | 100 | × | 940) | ÷ | 11,814) |
| Dec 30, 2011 | 4.27% | = | 100 | × | 526) | ÷ | 12,317) |
| Dec 31, 2010 | 5.94% | = | 100 | × | 695) | ÷ | 11,691) |
| Jan 1, 2010 | -1.39% | = | 100 | × | (152) | ÷ | 10,908) |
| Jan 2, 2009 | 6.10% | = | 100 | × | 785) | ÷ | 12,879) |
| Dec 28, 2007 | 9.15% | = | 100 | × | 1,188) | ÷ | 12,990) |
| Dec 29, 2006 | 8.31% | = | 100 | × | 1,011) | ÷ | 12,160) |
| Dec 30, 2005 | 4.81% | = | 100 | × | 555) | ÷ | 11,550) |
Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-28), 10-K (reporting date: 2011-12-30), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2010-01-01), 10-K (reporting date: 2009-01-02), 10-K (reporting date: 2007-12-28), 10-K (reporting date: 2006-12-29), 10-K (reporting date: 2005-12-30).
1 US$ in millions
The financial performance from 2005 to 2019 is characterized by long-term revenue growth and a fluctuating operating profit margin, with a notable period of volatility between 2009 and 2011 followed by a strong expansion phase.
- Revenue Trends and Scale
- Revenues exhibited a general upward trajectory, increasing from 11.55 billion USD in 2005 to a peak of 22.89 billion USD in 2017. While there were intermittent contractions, such as in 2010 and 2012, the overall scale of operations expanded significantly over the fifteen-year period.
- Operating Profit Margin Volatility
- The operating profit margin experienced significant swings, most notably during the 2009-2010 period. After reaching 9.15% in 2007, the margin declined to 6.10% in 2009 and reached a nadir of -1.39% in 2010. This indicates a period where operating expenses exceeded operating income, marking the only instance of negative profitability in the observed timeframe.
- Recovery and Peak Performance
- A sustained recovery began after 2010, with the operating profit margin trending upward for several years. This growth culminated in a peak margin of 11.40% in 2018, supported by a significant increase in operating income to 2.37 billion USD. The period between 2013 and 2018 shows a consistent improvement in operational efficiency and profitability.
- Recent Performance Contraction
- A decline in profitability is observed in 2019. Although revenues remained relatively stable at 20.97 billion USD, operating income dropped to 1.80 billion USD, resulting in the operating profit margin compressing to 8.58% from the previous year's high.
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Comparison to Competitors
| Marriott International Inc. | Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2019 | 8.58% | — | 35.48% | 7.95% | — | 43.03% | 15.38% |
| Dec 31, 2018 | 11.40% | — | 36.77% | 5.31% | — | 41.96% | 15.71% |
| Dec 31, 2017 | 10.30% | — | 35.79% | 6.05% | — | 41.86% | 18.47% |
| Dec 31, 2016 | 8.01% | — | 27.05% | 0.89% | — | 31.45% | 19.57% |
| Dec 31, 2015 | 9.32% | — | 35.33% | 16.96% | — | 28.12% | 18.79% |
| Dec 31, 2014 | 8.40% | — | 36.41% | 17.30% | — | 28.97% | 18.73% |
| Dec 31, 2013 | 7.73% | — | 35.51% | 16.57% | — | 31.18% | -2.19% |
| Dec 28, 2012 | 7.96% | — | 34.78% | 16.69% | — | 31.21% | 15.02% |
| Dec 30, 2011 | 4.27% | — | 32.12% | 15.45% | — | 31.58% | 14.77% |
| Dec 31, 2010 | 5.94% | — | 25.50% | 15.68% | — | 31.04% | 13.26% |
| Jan 1, 2010 | -1.39% | — | 20.14% | 13.42% | — | 30.08% | 5.75% |
| Jan 2, 2009 | 6.10% | — | 15.36% | 9.31% | — | 27.39% | 4.85% |
| Dec 28, 2007 | 9.15% | — | 9.79% | 9.96% | — | 17.02% | 11.20% |
| Dec 29, 2006 | 8.31% | — | 5.52% | 7.53% | — | 20.59% | 11.48% |
| Dec 30, 2005 | 4.81% | — | 3.73% | 4.94% | — | 19.66% | 12.26% |
Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-28), 10-K (reporting date: 2011-12-30), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2010-01-01), 10-K (reporting date: 2009-01-02), 10-K (reporting date: 2007-12-28), 10-K (reporting date: 2006-12-29), 10-K (reporting date: 2005-12-30).