Revenues as Reported
Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).
Total revenue exhibited a consistent growth trajectory from 2015 through 2017, reaching a peak of US$ 22,894 million. This was followed by a contraction in 2018 to US$ 20,758 million and a marginal recovery in 2019 to US$ 20,972 million. The overall revenue pattern indicates a significant expansion phase peaking in 2017, followed by a period of stabilization.
- North American Segment Analysis
- The North American Full-Service segment is the primary driver of total revenue, consistently contributing the largest share of income. It grew from US$ 8,825 million in 2015 to a peak of US$ 14,300 million in 2017. North American Limited-Service revenues followed a similar pattern, peaking at US$ 4,002 million in 2017 before declining to US$ 3,217 million in 2018 and slightly recovering in 2019.
- International Market Performance
- The Asia Pacific region showed the highest relative growth rate over the observed period, with revenues increasing by approximately 160% between 2015 and 2017, rising from US$ 516 million to US$ 1,344 million. Other International revenues also experienced a significant surge in 2017, reaching US$ 2,658 million, and maintained a higher baseline in 2019 (US$ 2,355 million) compared to 2015 levels (US$ 1,684 million).
- Corporate and Segmental Revenue Trends
- Segment revenue peaked in 2017 at US$ 22,304 million before adjusting downward in 2018. A divergence is noted in unallocated corporate revenue, which reached its five-year high of US$ 1,085 million in 2018, the same year that segment revenues declined. This suggests a shift in revenue allocation or a spike in corporate-level income that offset some of the operational segment losses during that fiscal year.
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