Marriott International Inc. (NASDAQ:MAR)

The data reveals a general upward trend in total revenue over the five-year period, with some fluctuations observed particularly in certain segments.

North American Full-Service Segment

This segment experienced significant growth from 2015 to 2017, increasing from 8,825 million to 14,300 million US dollars. However, post-2017, there was a decline in 2018 to 13,072 million, followed by a modest recovery to 13,455 million in 2019. The growth from 2015 to 2017 indicates strong expansion, but the subsequent drop suggests potential market challenges or operational issues during those years.

North American Limited-Service Segment

Revenue in this segment showed a steady increase from 3,193 million in 2015 to 4,002 million in 2017, representing consistent growth. Nevertheless, it declined notably to 3,217 million in 2018 before a slight increase to 3,378 million in 2019. The dip in 2018 may imply competitive pressures or shifts in consumer preferences.

Asia Pacific Segment

This segment demonstrated rapid growth between 2015 and 2017, rising from 516 million to 1,344 million. The following years show a slight decline in 2018 to 1,118 million, with a minor increase in 2019 to 1,189 million. The initial acceleration points to successful expansion or market penetration, while the tapering off could indicate market maturity or external factors affecting performance.

Other International Segment

Revenue here rose steadily from 1,684 million in 2015 to 2,658 million in 2017, followed by a decrease in 2018 to 2,266 million and a slight increase to 2,355 million in 2019. The growth trend up to 2017 followed by a decline mirrors patterns observed in other segments, potentially reflecting broader global or industry-specific influences.

Segment Revenue

The aggregate segment revenue increased considerably from 14,218 million in 2015 to 22,304 million in 2017, then dropped to 19,673 million in 2018, and slightly rebounded to 20,377 million in 2019. This pattern is consistent with the individual segment trends, highlighting a peak year in 2017 followed by a performance contraction.

Unallocated Corporate

Unallocated corporate revenue more than doubled from 268 million in 2015 to 590 million in 2017, and then surged to 1,085 million in 2018 before decreasing to 595 million in 2019. The volatility here suggests fluctuating corporate activities or reclassifications affecting this category.

Total Revenue

Total revenue paralleled segment revenue trends, increasing significantly from 14,486 million in 2015 to 22,894 million in 2017, before declining to 20,758 million in 2018 and stabilizing at 20,972 million in 2019. The peak in 2017 followed by a downturn may reflect external economic conditions, competitive dynamics, or internal business adjustments impacting overall performance.

In summary, the company displayed strong revenue growth across most segments from 2015 through 2017, with 2017 serving as a peak year. Following this, a consistent pattern of decline in 2018 and minor recovery in 2019 is observed across segments and overall revenue, indicating a possible period of adjustment or external disruptions. The unallocated corporate revenues show marked volatility, which may warrant further examination to understand its impact on consolidated financial results.