Stock Analysis on Net
Stock Analysis on Net

Kraft Foods Group Inc. (NASDAQ:KRFT)

This company has been moved to the archive! The financial data has not been updated since April 28, 2015.

Economic Value Added (EVA)

Microsoft Excel

EVA is registered trademark of Stern Stewart.

Economic value added or economic profit is the difference between revenues and costs,where costs include not only expenses, but also cost of capital.


Economic Profit

Kraft Foods Group Inc., economic profit calculation

US$ in millions

Microsoft Excel
12 months ended: Dec 27, 2014 Dec 28, 2013 Dec 29, 2012
Net operating profit after taxes (NOPAT)1 989 3,734 2,340
Cost of capital2 15.08% 14.75% 14.33%
Invested capital3 14,787 16,041 13,807
 
Economic profit4 (1,241) 1,369 362

Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).

1 NOPAT. See details »

2 Cost of capital. See details »

3 Invested capital. See details »

4 2014 Calculation
Economic profit = NOPAT – Cost of capital × Invested capital
= 989 – 15.08% × 14,787 = -1,241


The financial performance from 2012 to 2014 is characterized by significant volatility in value creation, culminating in a transition from positive economic profit to substantial economic value destruction by the end of the period.

Net Operating Profit After Taxes (NOPAT)
NOPAT exhibited a non-linear trend, increasing from 2,340 million US$ in 2012 to a peak of 3,734 million US$ in 2013. However, this growth was not sustained, as 2014 witnessed a sharp decline to 989 million US$, representing a reduction of approximately 73.5% from the previous year's high.
Cost of Capital and Invested Capital
The cost of capital demonstrated a consistent upward trajectory, rising from 14.33% in 2012 to 15.08% in 2014. During the same period, invested capital grew from 13,807 million US$ to 16,041 million US$ in 2013, before contracting to 14,787 million US$ in 2014. The steady increase in the cost of capital effectively raised the financial hurdle required to generate positive economic value.
Economic Profit
Economic profit showed extreme variance, rising from 362 million US$ in 2012 to 1,369 million US$ in 2013. This trend reversed sharply in 2014, with economic profit falling to -1,241 million US$. The shift into negative territory indicates that the operating returns in 2014 were insufficient to cover the cost of the capital employed, resulting in a significant erosion of economic value.

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Net Operating Profit after Taxes (NOPAT)

Kraft Foods Group Inc., NOPAT calculation

US$ in millions

Microsoft Excel
12 months ended: Dec 27, 2014 Dec 28, 2013 Dec 29, 2012
Net earnings 1,043 2,715 1,642
Deferred income tax expense (benefit)1 (361) 708 470
Increase (decrease) in allowances related to accounts receivable2 (5) (2) 5
Increase (decrease) in restructuring costs liability3 (14) (25) 44
Increase (decrease) in equity equivalents4 (380) 681 519
Interest and other expense, net 484 501 258
Interest expense, operating lease liability5 17 20 18
Adjusted interest and other expense, net 501 521 276
Tax benefit of interest and other expense, net6 (175) (182) (96)
Adjusted interest and other expense, net, after taxes7 326 338 179
Net operating profit after taxes (NOPAT) 989 3,734 2,340

Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).

1 Elimination of deferred tax expense. See details »

2 Addition of increase (decrease) in allowances related to accounts receivable.

3 Addition of increase (decrease) in restructuring costs liability.

4 Addition of increase (decrease) in equity equivalents to net earnings.

5 2014 Calculation
Interest expense on capitalized operating leases = Operating lease liability × Discount rate
= 369 × 4.62% = 17

6 2014 Calculation
Tax benefit of interest and other expense, net = Adjusted interest and other expense, net × Statutory income tax rate
= 501 × 35.00% = 175

7 Addition of after taxes interest expense to net earnings.


The financial data reveals notable fluctuations in both net earnings and net operating profit after taxes (NOPAT) over the three-year period under consideration.

Net Earnings
Net earnings increased significantly from 1,642 million US dollars in 2012 to 2,715 million US dollars in 2013. However, in 2014, net earnings declined sharply to 1,043 million US dollars, representing a substantial decrease relative to the prior year and even falling below the 2012 level.
Net Operating Profit After Taxes (NOPAT)
Similar to net earnings, NOPAT demonstrated strong growth from 2,340 million US dollars in 2012 to 3,734 million US dollars in 2013. Yet, there was a pronounced decline in 2014, with NOPAT dropping to 989 million US dollars, marking a significant reduction compared to both preceding years.

Overall, the data suggests that although the company experienced robust profitability improvements in 2013, this positive trend was not sustained, with a marked downturn occurring in 2014. Both profitability indicators reflect this pattern, highlighting sensitivity to potentially adverse operational or market conditions during the latter year.

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Cash Operating Taxes

Kraft Foods Group Inc., cash operating taxes calculation

US$ in millions

Microsoft Excel
12 months ended: Dec 27, 2014 Dec 28, 2013 Dec 29, 2012
Provision for income taxes 363 1,375 811
Less: Deferred income tax expense (benefit) (361) 708 470
Add: Tax savings from interest and other expense, net 175 182 96
Cash operating taxes 899 849 437

Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).


The analysis of the provided annual financial data reveals notable fluctuations in the tax-related expenses over the three-year period ending December 27, 2014.

Provision for Income Taxes
There is a significant fluctuation observed in the provision for income taxes. In 2012, the provision was reported at 811 million US dollars, which increased substantially to 1,375 million US dollars in 2013, representing a considerable rise. However, in 2014, this figure sharply declined to 363 million US dollars, indicating a substantial reduction from the previous year. This large variance may reflect changes in pre-tax income, tax policies, or adjustments related to prior periods.
Cash Operating Taxes
The cash operating taxes also show an upward trend throughout the examined period. Starting at 437 million US dollars in 2012, the amount nearly doubled to 849 million US dollars in 2013 and saw a further increase to 899 million US dollars in 2014. The consistent increase may indicate higher taxable income or changes in tax payment practices.

Overall, while cash operating taxes steadily increased each year, the provision for income taxes displayed considerable volatility, peaking in 2013 before dropping sharply the following year. This divergence between the provision and cash taxes could denote timing differences in tax recognition or other accounting factors affecting recorded tax expense versus actual cash payments.

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Invested Capital

Kraft Foods Group Inc., invested capital calculation (financing approach)

US$ in millions

Microsoft Excel
Dec 27, 2014 Dec 28, 2013 Dec 29, 2012
Current portion of long-term debt 1,405 4 5
Long-term debt, excluding current portion 8,627 9,976 9,966
Operating lease liability1 369 422 382
Total reported debt & leases 10,401 10,402 10,353
Equity 4,365 5,187 3,572
Net deferred tax (assets) liabilities2 (103) 268 (285)
Allowances related to accounts receivable3 21 26 28
Restructuring costs liability4 5 19 44
Equity equivalents5 (77) 313 (213)
Accumulated other comprehensive (income) loss, net of tax6 562 499 460
Adjusted equity 4,850 5,999 3,819
Construction in progress7 (464) (360) (365)
Invested capital 14,787 16,041 13,807

Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).

1 Addition of capitalized operating leases.

2 Elimination of deferred taxes from assets and liabilities. See details »

3 Addition of allowance for doubtful accounts receivable.

4 Addition of restructuring costs liability.

5 Addition of equity equivalents to equity.

6 Removal of accumulated other comprehensive income.

7 Subtraction of construction in progress.


Total Reported Debt & Leases
The total reported debt and leases remained relatively stable over the three-year period, with a slight increase from 10,353 million USD in 2012 to 10,402 million USD in 2013. It then remained almost constant at 10,401 million USD in 2014, indicating a stable capital structure in terms of debt obligations.
Equity
Equity experienced a notable increase from 3,572 million USD in 2012 to 5,187 million USD in 2013, representing a significant growth. However, this was followed by a decrease to 4,365 million USD in 2014. This fluctuation suggests some variability in shareholder value or retained earnings within this timeframe.
Invested Capital
Invested capital showed an upward trend from 13,807 million USD in 2012 to 16,041 million USD in 2013, before declining to 14,787 million USD in 2014. This pattern aligns with the changes in both equity and debt, reflecting adjustments in the company’s total funding and asset base.
Overall Analysis
The financial data reveals that while debt levels were largely maintained, equity and invested capital exhibited growth followed by contraction over the three years. The rise in equity and invested capital in 2013 may reflect increased investment or retained earnings that year, but the subsequent decline in 2014 indicates a pullback or redistribution. Stability in debt suggests a consistent leverage approach, but the variations in equity and invested capital warrant further investigation to understand the underlying causes, such as potential asset disposals, dividend payments, or changes in profitability.

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Cost of Capital

Kraft Foods Group Inc., cost of capital calculations

Capital (fair value)1 Weights Cost of capital
Equity2 37,731 37,731 ÷ 49,101 = 0.77 0.77 × 18.72% = 14.39%
Debt3 11,000 11,000 ÷ 49,101 = 0.22 0.22 × 4.62% × (1 – 35.00%) = 0.67%
Operating lease liability4 369 369 ÷ 49,101 = 0.01 0.01 × 4.62% × (1 – 35.00%) = 0.02%
Total: 49,101 1.00 15.08%

Based on: 10-K (reporting date: 2014-12-27).

1 US$ in millions

2 Equity. See details »

3 Debt. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 32,851 32,851 ÷ 43,973 = 0.75 0.75 × 18.72% = 13.99%
Debt3 10,700 10,700 ÷ 43,973 = 0.24 0.24 × 4.62% × (1 – 35.00%) = 0.73%
Operating lease liability4 422 422 ÷ 43,973 = 0.01 0.01 × 4.62% × (1 – 35.00%) = 0.03%
Total: 43,973 1.00 14.75%

Based on: 10-K (reporting date: 2013-12-28).

1 US$ in millions

2 Equity. See details »

3 Debt. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 30,654 30,654 ÷ 42,536 = 0.72 0.72 × 18.72% = 13.49%
Debt3 11,500 11,500 ÷ 42,536 = 0.27 0.27 × 4.62% × (1 – 35.00%) = 0.81%
Operating lease liability4 382 382 ÷ 42,536 = 0.01 0.01 × 4.62% × (1 – 35.00%) = 0.03%
Total: 42,536 1.00 14.33%

Based on: 10-K (reporting date: 2012-12-29).

1 US$ in millions

2 Equity. See details »

3 Debt. See details »

4 Operating lease liability. See details »


Economic Spread Ratio

Kraft Foods Group Inc., economic spread ratio calculation, comparison to benchmarks

Microsoft Excel
Dec 27, 2014 Dec 28, 2013 Dec 29, 2012
Selected Financial Data (US$ in millions)
Economic profit1 (1,241) 1,369 362
Invested capital2 14,787 16,041 13,807
Performance Ratio
Economic spread ratio3 -8.40% 8.53% 2.62%
Benchmarks
Economic Spread Ratio, Competitors4
lululemon athletica inc.
Nike Inc.

Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).

1 Economic profit. See details »

2 Invested capital. See details »

3 2014 Calculation
Economic spread ratio = 100 × Economic profit ÷ Invested capital
= 100 × -1,241 ÷ 14,787 = -8.40%

4 Click competitor name to see calculations.


The analysis of economic value metrics reveals a period of extreme volatility, characterized by a sharp peak in value creation followed by a substantial reversal into value destruction.

Economic Profit
A significant upward trajectory was observed between 2012 and 2013, with economic profit increasing from 362 million USD to 1,369 million USD. However, this trend reversed sharply in 2014, resulting in a negative economic profit of 1,241 million USD, indicating that the returns generated were insufficient to cover the cost of capital.
Invested Capital
Invested capital expanded from 13,807 million USD in 2012 to a peak of 16,041 million USD in 2013. A subsequent reduction to 14,787 million USD occurred in 2014, suggesting a contraction in the capital base during the same period that economic profit turned negative.
Economic Spread Ratio
The spread ratio mirrors the volatility of the economic profit, rising from 2.62% in 2012 to 8.53% in 2013, which signifies a healthy margin over the cost of capital. By 2014, the ratio plummeted to -8.40%, representing a critical shift toward significant value erosion.

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Economic Profit Margin

Kraft Foods Group Inc., economic profit margin calculation, comparison to benchmarks

Microsoft Excel
Dec 27, 2014 Dec 28, 2013 Dec 29, 2012
Selected Financial Data (US$ in millions)
Economic profit1 (1,241) 1,369 362
Net revenues 18,205 18,218 18,339
Performance Ratio
Economic profit margin2 -6.82% 7.51% 1.97%
Benchmarks
Economic Profit Margin, Competitors3
lululemon athletica inc.
Nike Inc.

Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).

1 Economic profit. See details »

2 2014 Calculation
Economic profit margin = 100 × Economic profit ÷ Net revenues
= 100 × -1,241 ÷ 18,205 = -6.82%

3 Click competitor name to see calculations.


The financial performance regarding economic value creation exhibits significant volatility over the three-year period ending December 27, 2014. While top-line revenue remained essentially flat, there was a drastic shift from positive economic profit to a substantial economic loss, indicating a volatile relationship between operating returns and the cost of capital.

Net Revenues
Net revenues remained stable, showing a marginal decline from 18,339 million US dollars in 2012 to 18,205 million US dollars in 2014. This stagnation suggests that the subsequent fluctuations in economic profit were not the result of changes in sales volume or revenue generation.
Economic Profit
Economic profit demonstrated extreme variance, increasing from 362 million US dollars in 2012 to a peak of 1,369 million US dollars in 2013, before reversing to a deficit of 1,241 million US dollars in 2014. The sharp transition from a peak in 2013 to a substantial loss in 2014 points to a significant increase in the capital charge or a sharp decline in net operating profit after tax.
Economic Profit Margin
The economic profit margin mirrored the volatility of the absolute economic profit figures. The margin expanded from 1.97% in 2012 to 7.51% in 2013, before contracting sharply to -6.82% in 2014. The shift into negative territory in the final year indicates that the company's returns fell below its required cost of capital, resulting in a destruction of economic value during that period.

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