Analysis of Revenues
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- Analysis of Short-term (Operating) Activity Ratios
- Analysis of Reportable Segments
- Common Stock Valuation Ratios
- Enterprise Value to EBITDA (EV/EBITDA)
- Enterprise Value to FCFF (EV/FCFF)
- Operating Profit Margin since 2012
- Return on Equity (ROE) since 2012
- Total Asset Turnover since 2012
- Price to Book Value (P/BV) since 2012
- Analysis of Debt
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Revenues as Reported
Kraft Foods Group Inc., income statement, revenues
US$ in millions
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
- Overall Net Revenues
- Net revenues remained relatively stable over the three-year period, with a slight decline from 18,271 million US dollars in 2012 to 18,205 million in 2014, indicating a marginal decrease of approximately 0.37%.
- Cheese and Dairy Segment
- This segment exhibited consistent growth, increasing from 5,591 million US dollars in 2012 to 5,954 million in 2014. This upward trend suggests a stable and expanding demand, marking a cumulative growth of roughly 6.5% across the observed period.
- Meat and Meat Alternatives
- The segment remained fairly constant with minor fluctuations, starting at 2,659 million US dollars in 2012 and ending at 2,691 million in 2014. This slight increase of about 1.2% indicates relative stability in this product category.
- Meals
- Revenues in the Meals segment showed a minor rise in 2013 to 2,047 million US dollars from 1,973 million in 2012 but declined slightly to 2,033 million by 2014. Overall, the segment exhibited a negligible net increase, suggesting a stable demand with minor yearly variations.
- Refreshment Beverages
- There was a noticeable downward trend in this category, with revenues decreasing consistently each year from 1,863 million US dollars in 2012 to 1,762 million in 2014. This represents a decline of approximately 5.4%, indicating weakening sales in this segment.
- Enhancers
- This segment experienced a clear decline, with revenues dropping from 1,868 million US dollars in 2012 to 1,601 million in 2014, equating to a reduction of about 14.3%. This suggests diminishing demand or competitive pressures in the enhancers market.
- Coffee
- Revenues from Coffee showed relative stability, holding steady around 1,450 million US dollars across the three years with minor variations. This stability suggests a consistent market position without significant growth or decline.
- Desserts, Toppings and Baking
- This category demonstrated a consistent revenue decline from 1,213 million US dollars in 2012 to 1,042 million in 2014. The approximate 14% decrease reflects contracting sales or potential market challenges in this sector.
- Nuts and Salted Snacks
- The Nuts and Salted Snacks segment showed gradual growth, increasing from 986 million US dollars in 2012 to 1,036 million in 2014, marking about a 5% increase. This positive trend indicates growing consumer interest or successful product positioning.
- Other
- Revenues classified as Other decreased slightly from 668 million US dollars in 2012 to 630 million in 2014, representing a modest decline of approximately 5.7%, pointing to possible reductions in miscellaneous product sales.