Analysis of Revenues
Revenues as Reported
Kraft Foods Group Inc., income statement, revenues
US$ in millions
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
Net revenues demonstrated minimal volatility between 2012 and 2014, decreasing slightly from 18,271 million US$ to 18,205 million US$. The aggregate stability is the result of diverging performance across various product lines, where gains in core categories balanced contractions in other segments.
- Expanding Categories
- Cheese and dairy represented the strongest growth area, increasing annually to reach 5,954 million US$ by 2014. This segment's consistent growth strengthens its position as the dominant revenue stream. Nuts and salted snacks also showed a positive trajectory, rising from 986 million US$ in 2012 to 1,036 million US$ in 2014.
- Contracting Categories
- The enhancers segment experienced a significant decline, falling from 1,868 million US$ to 1,601 million US$. Similarly, refreshment beverages decreased from 1,863 million US$ to 1,762 million US$, and desserts, toppings and baking declined from 1,213 million US$ to 1,042 million US$. These trends indicate a sustained reduction in revenue contributions from these specific portfolios.
- Stagnant Categories
- Meat and meat alternatives, meals, and coffee exhibited relative stability. Coffee revenues remained nearly flat, oscillating around 1,450 million US$, while meat and meals segments showed negligible net changes over the observed three-year window.
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