Operating Profit Margin
since 2012
Calculation
Kraft Foods Group Inc., operating profit margin, long-term trends, calculation
| Operating profit margin | = | 100 | × | Operating income1 | ÷ | Net revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 27, 2014 | 10.38% | = | 100 | × | 1,890) | ÷ | 18,205) |
| Dec 28, 2013 | 25.20% | = | 100 | × | 4,591) | ÷ | 18,218) |
| Dec 29, 2012 | 14.56% | = | 100 | × | 2,670) | ÷ | 18,339) |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
1 US$ in millions
Comparison to Competitors
Kraft Foods Group Inc., operating profit margin, long-term trends, comparison to competitors
| Kraft Foods Group Inc. | lululemon athletica inc. | |
|---|---|---|
| Dec 27, 2014 | 10.38% | 24.60% |
| Dec 28, 2013 | 25.20% | 27.47% |
| Dec 29, 2012 | 14.56% | 28.67% |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).