Analysis of Geographic Areas
Kraft Foods Group Inc. operates in 2 regions: United States and Canada.
Area Asset Turnover
Kraft Foods Group Inc., asset turnover by geographic area
| Dec 27, 2014 | Dec 28, 2013 | Dec 29, 2012 | |
|---|---|---|---|
| United States | 0.95 | 0.95 | 1.00 |
| Canada | 1.34 | 1.34 | 0.84 |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
| Area activity ratio | Geographic area | The company |
|---|---|---|
| Area asset turnover | United States | United States area asset turnover ratio deteriorated from 2012 to 2013 but then slightly improved from 2013 to 2014. |
| Canada | Canada area asset turnover ratio improved from 2012 to 2013 and from 2013 to 2014. |
Area Asset Turnover: United States
Kraft Foods Group Inc.; United States; area asset turnover calculation
| Dec 27, 2014 | Dec 28, 2013 | Dec 29, 2012 | |
|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||
| Net revenues | 15,753) | 15,676) | 15,820) |
| Long-lived assets | 16,536) | 16,516) | 15,766) |
| Area Activity Ratio | |||
| Area asset turnover1 | 0.95 | 0.95 | 1.00 |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
1 2014 Calculation
Area asset turnover = Net revenues ÷ Long-lived assets
= 15,753 ÷ 16,536 = 0.95
| Area activity ratio | Geographic area | The company |
|---|---|---|
| Area asset turnover | United States | United States area asset turnover ratio deteriorated from 2012 to 2013 but then slightly improved from 2013 to 2014. |
Area Asset Turnover: Canada
Kraft Foods Group Inc.; Canada; area asset turnover calculation
| Dec 27, 2014 | Dec 28, 2013 | Dec 29, 2012 | |
|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||
| Net revenues | 2,177) | 2,302) | 2,305) |
| Long-lived assets | 1,620) | 1,724) | 2,740) |
| Area Activity Ratio | |||
| Area asset turnover1 | 1.34 | 1.34 | 0.84 |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
1 2014 Calculation
Area asset turnover = Net revenues ÷ Long-lived assets
= 2,177 ÷ 1,620 = 1.34
| Area activity ratio | Geographic area | The company |
|---|---|---|
| Area asset turnover | Canada | Canada area asset turnover ratio improved from 2012 to 2013 and from 2013 to 2014. |
Net revenues
Kraft Foods Group Inc., net revenues by geographic area
US$ in millions
| Dec 27, 2014 | Dec 28, 2013 | Dec 29, 2012 | |
|---|---|---|---|
| United States | 15,753) | 15,676) | 15,820) |
| Canada | 2,177) | 2,302) | 2,305) |
| Exports | 275) | 240) | 214) |
| Total | 18,205) | 18,218) | 18,339) |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
Long-lived assets
Kraft Foods Group Inc., long-lived assets by geographic area
US$ in millions
| Dec 27, 2014 | Dec 28, 2013 | Dec 29, 2012 | |
|---|---|---|---|
| United States | 16,536) | 16,516) | 15,766) |
| Canada | 1,620) | 1,724) | 2,740) |
| Total | 18,156) | 18,240) | 18,506) |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).