Kraft Foods Group Inc. (NASDAQ:KRFT)

The financial data reveals notable fluctuations over the three-year period. Net earnings experienced a significant increase from 1,642 million US dollars in 2012 to 2,715 million US dollars in 2013, followed by a sharp decline to 1,043 million US dollars in 2014. This indicates considerable volatility in profitability within the timeframe.

Total assets remained relatively stable across the years, with a slight downward trend from 23,329 million US dollars in 2012 to 22,947 million US dollars in 2014. The minimal change suggests consistent asset management without major acquisitions or disposals impacting the asset base.

The return on assets (ROA) mirrors the pattern observed in net earnings, increasing from 7.04% in 2012 to 11.73% in 2013, then dropping significantly to 4.55% in 2014. This trend highlights a peak in operational efficiency or profitability in 2013, followed by a considerable reduction in the following year.

Net Earnings:

Substantial growth in 2013, more than a 65% increase compared to 2012, then a decline of approximately 61.5% in 2014.

Total Assets:

Relatively steady, with less than 2% decrease over three years, indicating stable asset levels.

Return on Assets (ROA):

Strong improvement in 2013 followed by a significant decrease in 2014, aligning with net earnings performance.

Overall, the company demonstrated a peak in earnings and profitability metrics in 2013, with a subsequent downturn in 2014, despite maintaining a consistent asset base during the period. This suggests external factors or operational challenges affecting profitability in the last year analyzed.