Return on Assets (ROA)
since 2005
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Calculation
Nike Inc., ROA, long-term trends, calculation
| ROA | = | 100 | × | Net income1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|---|---|
| May 31, 2026 | = | 100 | × | ÷ | |||
| May 31, 2025 | = | 100 | × | ÷ | |||
| May 31, 2024 | = | 100 | × | ÷ | |||
| May 31, 2023 | = | 100 | × | ÷ | |||
| May 31, 2022 | = | 100 | × | ÷ | |||
| May 31, 2021 | = | 100 | × | ÷ | |||
| May 31, 2020 | = | 100 | × | ÷ | |||
| May 31, 2019 | = | 100 | × | ÷ | |||
| May 31, 2018 | = | 100 | × | ÷ | |||
| May 31, 2017 | = | 100 | × | ÷ | |||
| May 31, 2016 | = | 100 | × | ÷ | |||
| May 31, 2015 | = | 100 | × | ÷ | |||
| May 31, 2014 | = | 100 | × | ÷ | |||
| May 31, 2013 | = | 100 | × | ÷ | |||
| May 31, 2012 | = | 100 | × | ÷ | |||
| May 31, 2011 | = | 100 | × | ÷ | |||
| May 31, 2010 | = | 100 | × | ÷ | |||
| May 31, 2009 | = | 100 | × | ÷ | |||
| May 31, 2008 | = | 100 | × | ÷ | |||
| May 31, 2007 | = | 100 | × | ÷ | |||
| May 31, 2006 | = | 100 | × | ÷ | |||
| May 31, 2005 | = | 100 | × | ÷ |
Based on: 10-K (reporting date: 2026-05-31), 10-K (reporting date: 2025-05-31), 10-K (reporting date: 2024-05-31), 10-K (reporting date: 2023-05-31), 10-K (reporting date: 2022-05-31), 10-K (reporting date: 2021-05-31), 10-K (reporting date: 2020-05-31), 10-K (reporting date: 2019-05-31), 10-K (reporting date: 2018-05-31), 10-K (reporting date: 2017-05-31), 10-K (reporting date: 2016-05-31), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-31), 10-K (reporting date: 2013-05-31), 10-K (reporting date: 2012-05-31), 10-K (reporting date: 2011-05-31), 10-K (reporting date: 2010-05-31), 10-K (reporting date: 2009-05-31), 10-K (reporting date: 2008-05-31), 10-K (reporting date: 2007-05-31), 10-K (reporting date: 2006-05-31), 10-K (reporting date: 2005-05-31).
1 US$ in millions
The analysis of Return on Assets (ROA) from 2005 through 2026 reveals a prolonged period of sustained efficiency followed by increasing volatility and a recent downward trajectory. While the company successfully scaled its asset base and net income for over a decade, the most recent data indicates a diminishing ability to generate profit relative to the total assets employed.
- Asset Efficiency and Peak Performance (2005–2017)
- Between 2005 and 2017, a generally stable and upward trend in ROA is observed, with values typically fluctuating between 13% and 15%. The peak of asset productivity was reached on May 31, 2017, with an ROA of 18.23%. This phase was characterized by a consistent increase in net income that effectively scaled alongside the growth of total assets.
- Periods of High Volatility (2018–2023)
- The period between 2018 and 2023 is marked by abrupt fluctuations in profitability. Significant contractions occurred in 2018 (8.58%) and 2020 (8.10%). The 2020 decline is particularly notable as the total asset base expanded significantly to over $31 billion while net income decreased, indicating a temporary misalignment between asset investment and earnings generation. Subsequent recoveries in 2021 and 2022 saw ROA return to the 14% to 15% range.
- Recent Deterioration in ROA (2024–2026)
- A persistent decline in asset productivity is evident from 2024 through 2026. The ROA fell to 8.80% in 2024 and reached a low of 8.09% by 2026. This trend is primarily driven by a substantial reduction in net income, which decreased from $5.7 billion in 2023 to $3.1 billion in 2026, while total assets remained relatively stable at approximately $38 billion, resulting in a lower yield on the company's invested capital.
Comparison to Competitors
Nike Inc., ROA, long-term trends, comparison to competitors
| Nike Inc. | lululemon athletica inc. | |
|---|---|---|
| May 31, 2026 | ||
| May 31, 2025 | ||
| May 31, 2024 | ||
| May 31, 2023 | ||
| May 31, 2022 | ||
| May 31, 2021 | ||
| May 31, 2020 | ||
| May 31, 2019 | ||
| May 31, 2018 | ||
| May 31, 2017 | ||
| May 31, 2016 | ||
| May 31, 2015 | ||
| May 31, 2014 | ||
| May 31, 2013 | ||
| May 31, 2012 | ||
| May 31, 2011 | ||
| May 31, 2010 | ||
| May 31, 2009 | ||
| May 31, 2008 | ||
| May 31, 2007 | ||
| May 31, 2006 | ||
| May 31, 2005 |
Based on: 10-K (reporting date: 2026-05-31), 10-K (reporting date: 2025-05-31), 10-K (reporting date: 2024-05-31), 10-K (reporting date: 2023-05-31), 10-K (reporting date: 2022-05-31), 10-K (reporting date: 2021-05-31), 10-K (reporting date: 2020-05-31), 10-K (reporting date: 2019-05-31), 10-K (reporting date: 2018-05-31), 10-K (reporting date: 2017-05-31), 10-K (reporting date: 2016-05-31), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-31), 10-K (reporting date: 2013-05-31), 10-K (reporting date: 2012-05-31), 10-K (reporting date: 2011-05-31), 10-K (reporting date: 2010-05-31), 10-K (reporting date: 2009-05-31), 10-K (reporting date: 2008-05-31), 10-K (reporting date: 2007-05-31), 10-K (reporting date: 2006-05-31), 10-K (reporting date: 2005-05-31).
Comparison to Sector (Consumer Durables & Apparel)
Nike Inc., ROA, long-term trends, comparison to sector (consumer durables & apparel)
| Nike Inc. | Consumer Durables & Apparel | |
|---|---|---|
| May 31, 2026 | ||
| May 31, 2025 | ||
| May 31, 2024 | ||
| May 31, 2023 | ||
| May 31, 2022 | ||
| May 31, 2021 | ||
| May 31, 2020 | ||
| May 31, 2019 | ||
| May 31, 2018 | ||
| May 31, 2017 | ||
| May 31, 2016 | ||
| May 31, 2015 | ||
| May 31, 2014 | ||
| May 31, 2013 | ||
| May 31, 2012 | ||
| May 31, 2011 | ||
| May 31, 2010 | ||
| May 31, 2009 | ||
| May 31, 2008 | ||
| May 31, 2007 | ||
| May 31, 2006 | ||
| May 31, 2005 |
Based on: 10-K (reporting date: 2026-05-31), 10-K (reporting date: 2025-05-31), 10-K (reporting date: 2024-05-31), 10-K (reporting date: 2023-05-31), 10-K (reporting date: 2022-05-31), 10-K (reporting date: 2021-05-31), 10-K (reporting date: 2020-05-31), 10-K (reporting date: 2019-05-31), 10-K (reporting date: 2018-05-31), 10-K (reporting date: 2017-05-31), 10-K (reporting date: 2016-05-31), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-31), 10-K (reporting date: 2013-05-31), 10-K (reporting date: 2012-05-31), 10-K (reporting date: 2011-05-31), 10-K (reporting date: 2010-05-31), 10-K (reporting date: 2009-05-31), 10-K (reporting date: 2008-05-31), 10-K (reporting date: 2007-05-31), 10-K (reporting date: 2006-05-31), 10-K (reporting date: 2005-05-31).
Comparison to Industry (Consumer Discretionary)
Nike Inc., ROA, long-term trends, comparison to industry (consumer discretionary)
| Nike Inc. | Consumer Discretionary | |
|---|---|---|
| May 31, 2026 | ||
| May 31, 2025 | ||
| May 31, 2024 | ||
| May 31, 2023 | ||
| May 31, 2022 | ||
| May 31, 2021 | ||
| May 31, 2020 | ||
| May 31, 2019 | ||
| May 31, 2018 | ||
| May 31, 2017 | ||
| May 31, 2016 | ||
| May 31, 2015 | ||
| May 31, 2014 | ||
| May 31, 2013 | ||
| May 31, 2012 | ||
| May 31, 2011 | ||
| May 31, 2010 | ||
| May 31, 2009 | ||
| May 31, 2008 | ||
| May 31, 2007 | ||
| May 31, 2006 | ||
| May 31, 2005 |
Based on: 10-K (reporting date: 2026-05-31), 10-K (reporting date: 2025-05-31), 10-K (reporting date: 2024-05-31), 10-K (reporting date: 2023-05-31), 10-K (reporting date: 2022-05-31), 10-K (reporting date: 2021-05-31), 10-K (reporting date: 2020-05-31), 10-K (reporting date: 2019-05-31), 10-K (reporting date: 2018-05-31), 10-K (reporting date: 2017-05-31), 10-K (reporting date: 2016-05-31), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-31), 10-K (reporting date: 2013-05-31), 10-K (reporting date: 2012-05-31), 10-K (reporting date: 2011-05-31), 10-K (reporting date: 2010-05-31), 10-K (reporting date: 2009-05-31), 10-K (reporting date: 2008-05-31), 10-K (reporting date: 2007-05-31), 10-K (reporting date: 2006-05-31), 10-K (reporting date: 2005-05-31).