Net Profit Margin
since 2012
Calculation
Kraft Foods Group Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net earnings1 | ÷ | Net revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 27, 2014 | 5.73% | = | 100 | × | 1,043) | ÷ | 18,205) |
| Dec 28, 2013 | 14.90% | = | 100 | × | 2,715) | ÷ | 18,218) |
| Dec 29, 2012 | 8.95% | = | 100 | × | 1,642) | ÷ | 18,339) |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
1 US$ in millions
Comparison to Competitors
Kraft Foods Group Inc., net profit margin, long-term trends, comparison to competitors
| Kraft Foods Group Inc. | lululemon athletica inc. | Nike Inc. | |
|---|---|---|---|
| Dec 27, 2014 | 5.73% | 17.57% | 9.69% |
| Dec 28, 2013 | 14.90% | 19.74% | 9.82% |
| Dec 29, 2012 | 8.95% | 18.39% | 9.21% |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
Comparison to Sector (Consumer Durables & Apparel)
Kraft Foods Group Inc., net profit margin, long-term trends, comparison to sector (consumer durables & apparel)
| Kraft Foods Group Inc. | Consumer Durables & Apparel | |
|---|---|---|
| Dec 27, 2014 | 5.73% | 10.11% |
| Dec 28, 2013 | 14.90% | 10.33% |
| Dec 29, 2012 | 8.95% | 9.58% |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
Comparison to Industry (Consumer Discretionary)
Kraft Foods Group Inc., net profit margin, long-term trends, comparison to industry (consumer discretionary)
| Kraft Foods Group Inc. | Consumer Discretionary | |
|---|---|---|
| Dec 27, 2014 | 5.73% | 4.73% |
| Dec 28, 2013 | 14.90% | 5.33% |
| Dec 29, 2012 | 8.95% | 5.40% |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).