Net Profit Margin
since 2012
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- Analysis of Short-term (Operating) Activity Ratios
- Analysis of Reportable Segments
- Common Stock Valuation Ratios
- Enterprise Value to EBITDA (EV/EBITDA)
- Enterprise Value to FCFF (EV/FCFF)
- Operating Profit Margin since 2012
- Return on Equity (ROE) since 2012
- Total Asset Turnover since 2012
- Price to Book Value (P/BV) since 2012
- Analysis of Debt
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Calculation
Kraft Foods Group Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net earnings1 | ÷ | Net revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 27, 2014 | = | 100 | × | ÷ | |||
| Dec 28, 2013 | = | 100 | × | ÷ | |||
| Dec 29, 2012 | = | 100 | × | ÷ |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
1 US$ in millions
- Net earnings
- The net earnings exhibited significant volatility over the analyzed periods. There was a marked increase from 1,642 million US dollars in 2012 to 2,715 million in 2013, followed by a sharp decline to 1,043 million in 2014. This pattern suggests that while the company achieved substantial earnings growth initially, it was unable to sustain this level, experiencing a notable reduction in profitability the following year.
- Net revenues
- Net revenues remained relatively stable across the three years, hovering around 18.2 billion US dollars. Specifically, revenues slightly decreased from 18,339 million in 2012 to 18,218 million in 2013 and remained nearly flat at 18,205 million in 2014. This indicates a period of stagnation in top-line growth, suggesting challenges in expanding sales or market share during the timeframe.
- Net profit margin
- The net profit margin showed notable fluctuations parallel to the net earnings trend. There was an improvement from 8.95% in 2012 to a high of 14.9% in 2013, reflecting increased profitability efficiency. However, this was followed by a steep decline to 5.73% in 2014, indicating diminished profitability relative to revenues. This decline implies possible cost pressures, decreased operational efficiency, or other factors adversely affecting margins despite stable revenue levels.
Comparison to Competitors
Kraft Foods Group Inc., net profit margin, long-term trends, comparison to competitors
| Kraft Foods Group Inc. | lululemon athletica inc. | Nike Inc. | |
|---|---|---|---|
| Dec 27, 2014 | |||
| Dec 28, 2013 | |||
| Dec 29, 2012 |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
Comparison to Sector (Consumer Durables & Apparel)
Kraft Foods Group Inc., net profit margin, long-term trends, comparison to sector (consumer durables & apparel)
| Kraft Foods Group Inc. | Consumer Durables & Apparel | |
|---|---|---|
| Dec 27, 2014 | ||
| Dec 28, 2013 | ||
| Dec 29, 2012 |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).
Comparison to Industry (Consumer Discretionary)
Kraft Foods Group Inc., net profit margin, long-term trends, comparison to industry (consumer discretionary)
| Kraft Foods Group Inc. | Consumer Discretionary | |
|---|---|---|
| Dec 27, 2014 | ||
| Dec 28, 2013 | ||
| Dec 29, 2012 |
Based on: 10-K (reporting date: 2014-12-27), 10-K (reporting date: 2013-12-28), 10-K (reporting date: 2012-12-29).