Analysis of Revenues
Revenues as Reported
lululemon athletica inc., income statement, revenues
US$ in thousands
Based on: 10-K (reporting date: 2025-02-02), 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02).
The annual revenue data demonstrates consistent growth across all product categories over the examined periods. Each category contributes to an increasing trend in net revenue, reflecting expansive market demand or successful business strategies.
- Women’s Product Revenue
- The revenue from women’s products shows a robust upward trajectory, rising from approximately 2.79 billion USD in early 2020 to around 6.69 billion USD by early 2025. This reflects a strong compound growth, with particularly notable increases between 2021 and 2024, indicating enhanced consumer engagement or expanded offerings in this segment.
- Men’s Product Revenue
- The men's product category also exhibits significant growth, albeit from a smaller base relative to women’s products. Revenue rose from about 934 million USD in early 2020 to nearly 2.56 billion USD in early 2025. The most pronounced jump occurred between 2021 and 2022, suggesting an intensification in focus or market penetration within the men’s segment during that timeframe.
- Other Categories Revenue
- Revenues from other categories have more than quintupled over the period, increasing from approximately 255 million USD in early 2020 to about 1.34 billion USD in early 2025. The growth rate here surpasses that of the women’s and men’s categories, with especially strong performance noted starting from 2022 onwards. This trend may indicate diversification or rising consumer interest in non-core product lines.
- Net Revenue
- The cumulative effect of growth across all categories is reflected in the net revenue figures, which nearly triple over the six-year timeframe, increasing from close to 4.0 billion USD in early 2020 to approximately 10.59 billion USD in early 2025. The steady growth each year underscores overall company expansion and successful revenue generation strategies across diverse product segments.