Analysis of Revenues
Revenues as Reported
Apple Inc., income statement, revenues
US$ in millions
Based on: 10-K (reporting date: 2024-09-28), 10-K (reporting date: 2023-09-30), 10-K (reporting date: 2022-09-24), 10-K (reporting date: 2021-09-25), 10-K (reporting date: 2020-09-26), 10-K (reporting date: 2019-09-28).
- iPhone Revenue
- The revenue from iPhone sales shows a fluctuating trend with a significant increase occurring between 2020 and 2021, rising from approximately $137.8 billion to $192.0 billion. This upward trend continues into 2022 with a peak at $205.5 billion, followed by a slight decline and stabilization around $200 billion in subsequent years.
- Mac Revenue
- Revenue from Mac products experienced steady growth from 2019 through 2022, increasing from about $25.7 billion to $40.2 billion. However, in the following years, there is a noticeable decline, with revenues dropping to roughly $29.4 billion and $30.0 billion by 2023 and 2024, respectively.
- iPad Revenue
- iPad sales revenue shows an overall increasing pattern from 2019 to 2021, rising from about $21.3 billion to $31.9 billion. This is followed by a gradual decrease over the next three years, falling to approximately $26.7 billion by 2024.
- Wearables, Home and Accessories Revenue
- This segment demonstrates consistent growth from 2019 to 2022, with revenue increasing from approximately $24.5 billion to $41.2 billion. After peaking in 2022, the revenue shows a downward trend, declining to about $37.0 billion by 2024.
- Services Revenue
- Revenue from Services exhibits a strong and continuous upward trajectory throughout the entire period. Starting at around $46.3 billion in 2019, it increases steadily each year, reaching approximately $96.2 billion by 2024, indicating a significant expansion in this segment.
- Total Net Sales
- Total net sales show growth from 2019 through 2022, increasing from approximately $260.2 billion to a peak of $394.3 billion. However, the total revenue slightly declines to around $383.3 billion in 2023 before increasing marginally to near $391.0 billion in 2024.