Net Profit Margin
since 2005
Calculation
Nike Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| May 31, 2024 | 11.10% | = | 100 | × | 5,700) | ÷ | 51,362) |
| May 31, 2023 | 9.90% | = | 100 | × | 5,070) | ÷ | 51,217) |
| May 31, 2022 | 12.94% | = | 100 | × | 6,046) | ÷ | 46,710) |
| May 31, 2021 | 12.86% | = | 100 | × | 5,727) | ÷ | 44,538) |
| May 31, 2020 | 6.79% | = | 100 | × | 2,539) | ÷ | 37,403) |
| May 31, 2019 | 10.30% | = | 100 | × | 4,029) | ÷ | 39,117) |
| May 31, 2018 | 5.31% | = | 100 | × | 1,933) | ÷ | 36,397) |
| May 31, 2017 | 12.34% | = | 100 | × | 4,240) | ÷ | 34,350) |
| May 31, 2016 | 11.61% | = | 100 | × | 3,760) | ÷ | 32,376) |
| May 31, 2015 | 10.70% | = | 100 | × | 3,273) | ÷ | 30,601) |
| May 31, 2014 | 9.69% | = | 100 | × | 2,693) | ÷ | 27,799) |
| May 31, 2013 | 9.82% | = | 100 | × | 2,485) | ÷ | 25,313) |
| May 31, 2012 | 9.21% | = | 100 | × | 2,223) | ÷ | 24,128) |
| May 31, 2011 | 10.22% | = | 100 | × | 2,133) | ÷ | 20,862) |
| May 31, 2010 | 10.03% | = | 100 | × | 1,907) | ÷ | 19,014) |
| May 31, 2009 | 7.75% | = | 100 | × | 1,487) | ÷ | 19,176) |
| May 31, 2008 | 10.11% | = | 100 | × | 1,883) | ÷ | 18,627) |
| May 31, 2007 | 9.14% | = | 100 | × | 1,492) | ÷ | 16,326) |
| May 31, 2006 | 9.31% | = | 100 | × | 1,392) | ÷ | 14,955) |
| May 31, 2005 | 8.82% | = | 100 | × | 1,212) | ÷ | 13,740) |
Based on: 10-K (reporting date: 2024-05-31), 10-K (reporting date: 2023-05-31), 10-K (reporting date: 2022-05-31), 10-K (reporting date: 2021-05-31), 10-K (reporting date: 2020-05-31), 10-K (reporting date: 2019-05-31), 10-K (reporting date: 2018-05-31), 10-K (reporting date: 2017-05-31), 10-K (reporting date: 2016-05-31), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-31), 10-K (reporting date: 2013-05-31), 10-K (reporting date: 2012-05-31), 10-K (reporting date: 2011-05-31), 10-K (reporting date: 2010-05-31), 10-K (reporting date: 2009-05-31), 10-K (reporting date: 2008-05-31), 10-K (reporting date: 2007-05-31), 10-K (reporting date: 2006-05-31), 10-K (reporting date: 2005-05-31).
1 US$ in millions
- Net Income Trends
- Net income exhibited an overall increasing trend from 2005 to 2017, growing from 1,212 million USD to 4,240 million USD. However, there was a notable decline in 2018, where net income dropped significantly to 1,933 million USD. This was followed by a recovery period, with fluctuations between 2019 and 2020. Net income reached a peak of 6,046 million USD in 2022 before slightly declining to 5,070 million USD in 2023 and then rising again to 5,700 million USD in 2024.
- Revenue Patterns
- Revenues consistently increased over the nearly two-decade period, rising from 13,740 million USD in 2005 to 51,362 million USD in 2024. The growth was steady despite minor fluctuations in certain years, such as a small dip in 2010 and 2020. Overall, the company demonstrated strong revenue expansion, more than tripling its revenue base during this period.
- Net Profit Margin Analysis
- Net profit margin showed variability across the years, generally remaining within a range of approximately 7.75% to 12.94%. The margin peaked at 12.94% in 2022, indicating strong profitability relative to revenues. Notable dips occurred in 2009 and 2018, where the margins fell to 7.75% and 5.31% respectively, signaling periods of reduced profitability. The margin in 2024 rebounded to 11.1%, reflecting improved operational efficiency or cost control during that year.
- Overall Insights
- The financial data reveals robust revenue growth and a generally positive trend in net income over the long term, with some volatility in profitability margins. The sharp declines in net income and margin in 2018 suggest that year involved exceptional circumstances affecting profit generation. Despite these fluctuations, the company demonstrated resilience by recovering net income and maintaining strong revenue growth. The relatively stable net profit margin in recent years suggests effective management of costs in relation to sales.
Comparison to Competitors
Nike Inc., net profit margin, long-term trends, comparison to competitors
| Nike Inc. | lululemon athletica inc. | |
|---|---|---|
| May 31, 2024 | 11.10% | 16.12% |
| May 31, 2023 | 9.90% | 10.54% |
| May 31, 2022 | 12.94% | 15.59% |
| May 31, 2021 | 12.86% | 13.38% |
| May 31, 2020 | 6.79% | 16.22% |
| May 31, 2019 | 10.30% | 14.71% |
| May 31, 2018 | 5.31% | 9.76% |
| May 31, 2017 | 12.34% | 12.94% |
| May 31, 2016 | 11.61% | 12.91% |
| May 31, 2015 | 10.70% | 13.30% |
| May 31, 2014 | 9.69% | 17.57% |
| May 31, 2013 | 9.82% | 19.74% |
| May 31, 2012 | 9.21% | 18.39% |
| May 31, 2011 | 10.22% | 17.12% |
| May 31, 2010 | 10.03% | 12.87% |
| May 31, 2009 | 7.75% | 11.14% |
| May 31, 2008 | 10.11% | 11.23% |
| May 31, 2007 | 9.14% | — |
| May 31, 2006 | 9.31% | — |
| May 31, 2005 | 8.82% | — |
Based on: 10-K (reporting date: 2024-05-31), 10-K (reporting date: 2023-05-31), 10-K (reporting date: 2022-05-31), 10-K (reporting date: 2021-05-31), 10-K (reporting date: 2020-05-31), 10-K (reporting date: 2019-05-31), 10-K (reporting date: 2018-05-31), 10-K (reporting date: 2017-05-31), 10-K (reporting date: 2016-05-31), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-31), 10-K (reporting date: 2013-05-31), 10-K (reporting date: 2012-05-31), 10-K (reporting date: 2011-05-31), 10-K (reporting date: 2010-05-31), 10-K (reporting date: 2009-05-31), 10-K (reporting date: 2008-05-31), 10-K (reporting date: 2007-05-31), 10-K (reporting date: 2006-05-31), 10-K (reporting date: 2005-05-31).
Comparison to Sector (Consumer Durables & Apparel)
Nike Inc., net profit margin, long-term trends, comparison to sector (consumer durables & apparel)
| Nike Inc. | Consumer Durables & Apparel | |
|---|---|---|
| May 31, 2024 | 11.10% | 11.89% |
| May 31, 2023 | 9.90% | 9.99% |
| May 31, 2022 | 12.94% | 13.26% |
| May 31, 2021 | 12.86% | 12.91% |
| May 31, 2020 | 6.79% | 7.70% |
| May 31, 2019 | 10.30% | 10.64% |
| May 31, 2018 | 5.31% | 5.61% |
| May 31, 2017 | 12.34% | 12.38% |
| May 31, 2016 | 11.61% | 11.69% |
| May 31, 2015 | 10.70% | 10.84% |
| May 31, 2014 | 9.69% | 10.11% |
| May 31, 2013 | 9.82% | 10.33% |
| May 31, 2012 | 9.21% | 9.58% |
| May 31, 2011 | 10.22% | 10.45% |
| May 31, 2010 | 10.03% | 10.09% |
| May 31, 2009 | 7.75% | 7.81% |
| May 31, 2008 | 10.11% | 10.13% |
| May 31, 2007 | 9.14% | 9.14% |
| May 31, 2006 | 9.31% | 9.31% |
| May 31, 2005 | 8.82% | 8.82% |
Based on: 10-K (reporting date: 2024-05-31), 10-K (reporting date: 2023-05-31), 10-K (reporting date: 2022-05-31), 10-K (reporting date: 2021-05-31), 10-K (reporting date: 2020-05-31), 10-K (reporting date: 2019-05-31), 10-K (reporting date: 2018-05-31), 10-K (reporting date: 2017-05-31), 10-K (reporting date: 2016-05-31), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-31), 10-K (reporting date: 2013-05-31), 10-K (reporting date: 2012-05-31), 10-K (reporting date: 2011-05-31), 10-K (reporting date: 2010-05-31), 10-K (reporting date: 2009-05-31), 10-K (reporting date: 2008-05-31), 10-K (reporting date: 2007-05-31), 10-K (reporting date: 2006-05-31), 10-K (reporting date: 2005-05-31).
Comparison to Industry (Consumer Discretionary)
Nike Inc., net profit margin, long-term trends, comparison to industry (consumer discretionary)
| Nike Inc. | Consumer Discretionary | |
|---|---|---|
| May 31, 2024 | 11.10% | 8.74% |
| May 31, 2023 | 9.90% | 7.92% |
| May 31, 2022 | 12.94% | 5.15% |
| May 31, 2021 | 12.86% | 9.20% |
| May 31, 2020 | 6.79% | 5.24% |
| May 31, 2019 | 10.30% | 5.92% |
| May 31, 2018 | 5.31% | 6.19% |
| May 31, 2017 | 12.34% | 4.38% |
| May 31, 2016 | 11.61% | 5.77% |
| May 31, 2015 | 10.70% | 6.37% |
| May 31, 2014 | 9.69% | 4.66% |
| May 31, 2013 | 9.82% | 5.29% |
| May 31, 2012 | 9.21% | 5.32% |
| May 31, 2011 | 10.22% | 8.80% |
| May 31, 2010 | 10.03% | 5.80% |
| May 31, 2009 | 7.75% | 4.94% |
| May 31, 2008 | 10.11% | 0.22% |
| May 31, 2007 | 9.14% | 3.23% |
| May 31, 2006 | 9.31% | 0.73% |
| May 31, 2005 | 8.82% | 4.49% |
Based on: 10-K (reporting date: 2024-05-31), 10-K (reporting date: 2023-05-31), 10-K (reporting date: 2022-05-31), 10-K (reporting date: 2021-05-31), 10-K (reporting date: 2020-05-31), 10-K (reporting date: 2019-05-31), 10-K (reporting date: 2018-05-31), 10-K (reporting date: 2017-05-31), 10-K (reporting date: 2016-05-31), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-31), 10-K (reporting date: 2013-05-31), 10-K (reporting date: 2012-05-31), 10-K (reporting date: 2011-05-31), 10-K (reporting date: 2010-05-31), 10-K (reporting date: 2009-05-31), 10-K (reporting date: 2008-05-31), 10-K (reporting date: 2007-05-31), 10-K (reporting date: 2006-05-31), 10-K (reporting date: 2005-05-31).