AI Tokens
Stock Analysis on Net

Generac Holdings Inc. (NYSE:GNRC)

This company has been moved to the archive! The financial data has not been updated since August 8, 2022.

DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin

Microsoft Excel

Two-Component Disaggregation of ROE

Generac Holdings Inc., decomposition of ROE

Microsoft Excel
ROE = ROA × Financial Leverage
Dec 31, 2021 24.87% = 11.29% × 2.20
Dec 31, 2020 25.22% = 10.84% × 2.33
Dec 31, 2019 24.41% = 9.45% × 2.58
Dec 31, 2018 31.33% = 9.82% × 3.19
Dec 31, 2017 28.48% = 7.89% × 3.61

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).


An analysis of the two-component DuPont disaggregation reveals a divergence between operational efficiency and capital structure strategy from 2017 to 2021.

Return on Assets (ROA)
A general upward trajectory is observed in ROA, which rose from 7.89% in 2017 to 11.29% in 2021. This growth indicates a steady improvement in the ability to generate earnings from the asset base, suggesting enhanced operational productivity and asset utilization over the five-year period.
Financial Leverage
A consistent decline in financial leverage is evident, falling from 3.61 in 2017 to 2.20 in 2021. This trend reflects a systematic reduction in the reliance on debt to finance assets, resulting in a more conservative capital structure and a decrease in financial risk.
Return on Equity (ROE)
ROE exhibited fluctuations, peaking at 31.33% in 2018 before settling at 24.87% by 2021. The movements in ROE are the result of two opposing drivers: the increasing ROA exerted upward pressure on equity returns, while the significant reduction in financial leverage exerted downward pressure. The impact of deleveraging effectively offset the gains in asset efficiency, leading to an ROE in 2021 that remained below the 2018 peak despite the higher ROA.

The financial profile demonstrates a transition toward a lower-risk operating model, where the return to shareholders is increasingly driven by organic asset performance rather than financial amplification through leverage.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Three-Component Disaggregation of ROE

Generac Holdings Inc., decomposition of ROE

Microsoft Excel
ROE = Net Profit Margin × Asset Turnover × Financial Leverage
Dec 31, 2021 24.87% = 14.73% × 0.77 × 2.20
Dec 31, 2020 25.22% = 14.11% × 0.77 × 2.33
Dec 31, 2019 24.41% = 11.43% × 0.83 × 2.58
Dec 31, 2018 31.33% = 11.77% × 0.83 × 3.19
Dec 31, 2017 28.48% = 9.53% × 0.83 × 3.61

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).


The Return on Equity (ROE) exhibited a peak of 31.33% in 2018 before stabilizing within a range of 24% to 25% from 2019 through 2021. This trajectory indicates a fundamental shift in the drivers of shareholder returns over the five-year period.

Net Profit Margin
A consistent upward trend is observed in operational profitability, with the net profit margin expanding from 9.53% in 2017 to 14.73% in 2021. This steady growth suggests enhanced cost management or increased pricing power, providing a positive contribution to the ROE.
Asset Turnover
Efficiency in asset utilization remained constant at 0.83 between 2017 and 2019, followed by a slight decline to 0.77 in 2020 and 2021. This marginal decrease indicates a slight reduction in the company's ability to generate revenue from its asset base.
Financial Leverage
A significant and continuous contraction in financial leverage occurred, decreasing from 3.61 in 2017 to 2.20 in 2021. This downward trend reflects a strategic reduction in the reliance on debt to amplify equity returns, leading to a more conservative capital structure.

The DuPont analysis reveals that the stabilization of ROE was the result of offsetting forces. The substantial gains in net profit margin were largely countered by the aggressive reduction in financial leverage. While the company became more operationally efficient and less financially risky, the decrease in the leverage multiplier prevented the improved margins from translating into higher overall returns for shareholders.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Five-Component Disaggregation of ROE

Generac Holdings Inc., decomposition of ROE

Microsoft Excel
ROE = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover × Financial Leverage
Dec 31, 2021 24.87% = 0.80 × 0.95 × 19.22% × 0.77 × 2.20
Dec 31, 2020 25.22% = 0.78 × 0.93 × 19.42% × 0.77 × 2.33
Dec 31, 2019 24.41% = 0.79 × 0.88 × 16.37% × 0.83 × 2.58
Dec 31, 2018 31.33% = 0.77 × 0.88 × 17.25% × 0.83 × 3.19
Dec 31, 2017 28.48% = 0.79 × 0.83 × 14.69% × 0.83 × 3.61

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).


The Return on Equity (ROE) experienced a peak of 31.33% in 2018 before trending downward to 24.87% by 2021. This overall movement is primarily driven by a significant reduction in financial leverage, which offset gains achieved in operating profitability.

Operational Profitability and Interest Coverage
A consistent improvement in operating efficiency is evident as the EBIT Margin rose from 14.69% in 2017 to 19.22% in 2021. This expansion in margins was complemented by an increasing Interest Burden ratio, which moved from 0.83 to 0.95, indicating that a smaller portion of operating profits was consumed by interest expenses over the period.
Financial Leverage
There is a pronounced downward trend in financial leverage, which declined from 3.61 in 2017 to 2.20 in 2021. This substantial deleveraging suggests a strategic shift toward a more conservative capital structure, reducing the multiplier effect on ROE despite the improvements in operational margins.
Asset Efficiency
Asset Turnover remained stagnant at 0.83 from 2017 through 2019 before declining to 0.77 in 2020 and 2021. This contraction indicates a slight decrease in the efficiency with which assets were utilized to generate sales.
Tax Impact
The Tax Burden remained stable throughout the analyzed period, fluctuating marginally between 0.77 and 0.80, suggesting that changes in the effective tax rate had a negligible impact on the volatility of the ROE.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Two-Component Disaggregation of ROA

Generac Holdings Inc., decomposition of ROA

Microsoft Excel
ROA = Net Profit Margin × Asset Turnover
Dec 31, 2021 11.29% = 14.73% × 0.77
Dec 31, 2020 10.84% = 14.11% × 0.77
Dec 31, 2019 9.45% = 11.43% × 0.83
Dec 31, 2018 9.82% = 11.77% × 0.83
Dec 31, 2017 7.89% = 9.53% × 0.83

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).


The Return on Assets (ROA) exhibited a consistent upward trajectory over the five-year period from 2017 to 2021, increasing from 7.89% to 11.29%. This growth indicates an overall improvement in the ability to generate earnings from the asset base, despite divergent trends between the profitability and efficiency components.

Net Profit Margin
Profitability demonstrated a strong and sustained expansion, rising from 9.53% in 2017 to 14.73% in 2021. Aside from a marginal contraction in 2019, the margin improved significantly, particularly between 2019 and 2020, where it rose from 11.43% to 14.11%. This indicates enhanced cost management or increased pricing power, serving as the primary catalyst for the increase in ROA.
Asset Turnover
Asset efficiency remained stagnant at 0.83 from 2017 through 2019, before experiencing a decline to 0.77 in 2020 and 2021. This downward shift suggests that revenue growth did not keep pace with the expansion of the asset base in the latter part of the period, representing a slight drag on the overall return on assets.
ROA Component Interaction
The disaggregation reveals that the growth in ROA was driven exclusively by margin expansion. The negative impact resulting from the decline in asset turnover was more than offset by the substantial gains in net profit margin. Consequently, the improvement in the total return was a product of higher profitability per dollar of sales rather than increased operational efficiency in asset utilization.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Four-Component Disaggregation of ROA

Generac Holdings Inc., decomposition of ROA

Microsoft Excel
ROA = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover
Dec 31, 2021 11.29% = 0.80 × 0.95 × 19.22% × 0.77
Dec 31, 2020 10.84% = 0.78 × 0.93 × 19.42% × 0.77
Dec 31, 2019 9.45% = 0.79 × 0.88 × 16.37% × 0.83
Dec 31, 2018 9.82% = 0.77 × 0.88 × 17.25% × 0.83
Dec 31, 2017 7.89% = 0.79 × 0.83 × 14.69% × 0.83

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).


The Return on Assets (ROA) exhibited a consistent upward trajectory over the five-year period, increasing from 7.89% in 2017 to 11.29% in 2021. This growth indicates an overall improvement in the company's ability to generate earnings from its asset base, driven primarily by operational efficiency and improved interest coverage rather than asset utilization.

EBIT Margin
Operating profitability showed a significant positive trend, rising from 14.69% in 2017 to 19.22% in 2021. Despite a slight contraction in 2019 to 16.37%, the margin reached its peak in 2020 at 19.42%. This expansion suggests successful cost management or pricing power, serving as the primary catalyst for the increase in ROA.
Interest Burden
A steady improvement in the interest burden is observed, moving from 0.83 in 2017 to 0.95 in 2021. The consistent rise in this ratio indicates that interest expenses have consumed a smaller portion of operating profits over time, reflecting a stronger solvency position or a reduction in relative debt costs.
Asset Turnover
Asset efficiency experienced a slight decline. The ratio remained stable at 0.83 from 2017 through 2019 before dropping to 0.77 in 2020 and 2021. This contraction suggests that asset growth may have slightly outpaced revenue growth in the latter part of the period, acting as a minor drag on the overall ROA.
Tax Burden
The tax burden remained relatively stable throughout the period, fluctuating within a narrow range between 0.77 and 0.80. This consistency indicates that changes in the effective tax rate had a negligible impact on the volatility of the ROA compared to operational and financial levers.

In synthesis, the expansion of ROA was achieved through a combination of enhanced operating margins and a reduced interest burden. These gains were sufficient to offset the marginal decline in asset turnover, resulting in a more profitable and financially efficient utilization of the balance sheet by the end of 2021.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Disaggregation of Net Profit Margin

Generac Holdings Inc., decomposition of net profit margin ratio

Microsoft Excel
Net Profit Margin = Tax Burden × Interest Burden × EBIT Margin
Dec 31, 2021 14.73% = 0.80 × 0.95 × 19.22%
Dec 31, 2020 14.11% = 0.78 × 0.93 × 19.42%
Dec 31, 2019 11.43% = 0.79 × 0.88 × 16.37%
Dec 31, 2018 11.77% = 0.77 × 0.88 × 17.25%
Dec 31, 2017 9.53% = 0.79 × 0.83 × 14.69%

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).


The net profit margin demonstrated a consistent upward trajectory over the five-year period, increasing from 9.53% in 2017 to 14.73% by the end of 2021. This expansion indicates a sustained improvement in the conversion of revenue into bottom-line profit, driven by a combination of increased operational efficiency and a reduced relative impact of financing costs.

EBIT Margin
Operating profitability experienced general growth, rising from 14.69% in 2017 to 19.22% in 2021. While a slight contraction occurred in 2019, the significant expansion observed in 2020 suggests an enhancement in core operational performance or improved pricing power.
Interest Burden
A steady upward trend is observed in the interest burden ratio, which climbed from 0.83 in 2017 to 0.95 in 2021. This progression indicates that interest expenses consumed a progressively smaller portion of operating income, thereby contributing positively to the overall net profit margin.
Tax Burden
The tax burden remained relatively stable, fluctuating within a narrow range between 0.77 and 0.80 throughout the analysis period. This stability indicates that the growth in net profitability was not driven by changes in the effective tax rate, but rather by operational and financial leverage improvements.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?