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Stock Analysis on Net

Generac Holdings Inc. (NYSE:GNRC)

This company has been moved to the archive! The financial data has not been updated since August 8, 2022.

Analysis of Profitability Ratios

Microsoft Excel

Profitability Ratios (Summary)

Return on Sales

Return on Investment

Generac Holdings Inc., profitability ratios

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Return on Sales
Gross profit margin 36.39% 38.53% 36.19% 35.83% 34.81%
Operating profit margin 19.30% 19.28% 16.88% 17.65% 15.01%
Net profit margin 14.73% 14.11% 11.43% 11.77% 9.53%
Return on Investment
Return on equity (ROE) 24.87% 25.22% 24.41% 31.33% 28.48%
Return on assets (ROA) 11.29% 10.84% 9.45% 9.82% 7.89%

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).


The financial performance from 2017 to 2021 reflects a general expansion in profitability margins and a steady improvement in asset efficiency. Profitability at the net level has shown consistent growth, while operational margins have trended upward despite minor fluctuations.

Margin Expansion
Gross profit margin increased from 34.81% in 2017 to 36.39% in 2021, with a peak of 38.53% observed in 2020. Operating profit margin demonstrated a positive trajectory, rising from 15.01% in 2017 to 19.30% in 2021. Similarly, net profit margin grew from 9.53% to 14.73% over the same period, indicating improved bottom-line efficiency.
Equity and Asset Returns
Return on equity peaked in 2018 at 31.33% before correcting in 2019 and stabilizing between 24.41% and 25.22% through 2021. In contrast, return on assets showed a more consistent upward trend, increasing from 7.89% in 2017 to 11.29% in 2021, suggesting more effective utilization of the asset base to generate profit.

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Gross Profit Margin

Generac Holdings Inc., gross profit margin calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Selected Financial Data (US$ in thousands)
Gross profit 1,360,082 957,654 797,752 725,040 582,117
Net sales 3,737,184 2,485,200 2,204,336 2,023,464 1,672,445
Profitability Ratio
Gross profit margin1 36.39% 38.53% 36.19% 35.83% 34.81%
Benchmarks
Gross Profit Margin, Competitors2
Boeing Co. 4.84% — — — —
Caterpillar Inc. 26.30% — — — —
Eaton Corp. plc 32.28% — — — —
GE Aerospace 24.19% — — — —
Honeywell International Inc. 35.85% — — — —
Lockheed Martin Corp. 13.52% — — — —
RTX Corp. 19.40% — — — —

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 2021 Calculation
Gross profit margin = 100 × Gross profit ÷ Net sales
= 100 × 1,360,082 ÷ 3,737,184 = 36.39%

2 Click competitor name to see calculations.


An examination of the profitability metrics from 2017 to 2021 reveals a consistent upward trajectory in both top-line revenue and absolute gross profit, characterized by a period of margin expansion followed by a slight contraction in the final year.

Net Sales and Gross Profit Growth
Net sales exhibited steady growth over the five-year period, increasing from US$ 1,672,445 thousand in 2017 to US$ 3,737,184 thousand in 2021. Parallel to this, gross profit rose from US$ 582,117 thousand to US$ 1,360,082 thousand. The most significant acceleration in growth occurred between 2020 and 2021, during which net sales increased by approximately 50.3% and gross profit grew by 41.8%.
Gross Profit Margin Evolution
The gross profit margin showed a continuous positive trend from 2017 through 2020, climbing from 34.81% to a peak of 38.53%. This upward movement indicates an improvement in the company's ability to manage production costs or a favorable shift in pricing strategies and product mix over those four years.
Analysis of the 2021 Margin Performance
In 2021, a divergence occurred where absolute profit and sales reached record highs, yet the gross profit margin declined to 36.39%. This reduction from the previous year's peak suggests that the cost of goods sold increased at a faster rate than net sales, resulting in a contraction of the profit margin despite the substantial increase in overall scale.

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Operating Profit Margin

Generac Holdings Inc., operating profit margin calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Selected Financial Data (US$ in thousands)
Income from operations 721,136 479,106 372,163 357,181 251,064
Net sales 3,737,184 2,485,200 2,204,336 2,023,464 1,672,445
Profitability Ratio
Operating profit margin1 19.30% 19.28% 16.88% 17.65% 15.01%
Benchmarks
Operating Profit Margin, Competitors2
Boeing Co. -4.66% — — — —
Caterpillar Inc. 14.27% — — — —
Eaton Corp. plc 15.69% — — — —
GE Aerospace 8.58% — — — —
Honeywell International Inc. 18.03% — — — —
Lockheed Martin Corp. 13.61% — — — —
RTX Corp. 7.70% — — — —
Operating Profit Margin, Sector
Capital Goods 9.11% — — — —
Operating Profit Margin, Industry
Industrials 9.24% — — — —

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 2021 Calculation
Operating profit margin = 100 × Income from operations ÷ Net sales
= 100 × 721,136 ÷ 3,737,184 = 19.30%

2 Click competitor name to see calculations.


An analysis of operational performance from 2017 to 2021 reveals a sustained expansion in both top-line revenue and operating profitability. The period is characterized by a consistent upward trajectory in absolute income and a general improvement in the efficiency of converting sales into operating profit.

Revenue and Operating Income Growth
Net sales experienced steady growth, rising from 1.67 billion in 2017 to 3.74 billion by the end of 2021. Parallel to this, income from operations increased from 251 million to 721 million. The most pronounced acceleration occurred between 2020 and 2021, during which net sales grew by approximately 50% and operating income rose by roughly 50.5%.
Operating Profit Margin Trends
The operating profit margin expanded from 15.01% in 2017 to 19.30% in 2021. Although a slight contraction occurred in 2019—where the margin dipped to 16.88% from 17.65% in the previous year—the trend recovered sharply in 2020 to reach 19.28%, maintaining that level through 2021.
Operational Scalability and Efficiency
The overall increase of 429 basis points in the operating margin over the five-year period indicates that operating expenses were managed effectively relative to revenue growth. The ability to maintain a margin of 19.30% despite the rapid scale-up in sales during 2021 suggests strong operational leverage and a capacity to scale production and distribution without proportional increases in operating costs.

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Net Profit Margin

Generac Holdings Inc., net profit margin calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Selected Financial Data (US$ in thousands)
Net income attributable to Generac Holdings Inc. 550,494 350,576 252,007 238,257 159,386
Net sales 3,737,184 2,485,200 2,204,336 2,023,464 1,672,445
Profitability Ratio
Net profit margin1 14.73% 14.11% 11.43% 11.77% 9.53%
Benchmarks
Net Profit Margin, Competitors2
Boeing Co. -6.75% — — — —
Caterpillar Inc. 13.47% — — — —
Eaton Corp. plc 10.92% — — — —
GE Aerospace -9.17% — — — —
Honeywell International Inc. 16.11% — — — —
Lockheed Martin Corp. 9.42% — — — —
RTX Corp. 6.00% — — — —
Net Profit Margin, Sector
Capital Goods 3.71% — — — —
Net Profit Margin, Industry
Industrials 5.85% — — — —

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 2021 Calculation
Net profit margin = 100 × Net income attributable to Generac Holdings Inc. ÷ Net sales
= 100 × 550,494 ÷ 3,737,184 = 14.73%

2 Click competitor name to see calculations.


An analysis of the financial performance from 2017 to 2021 reveals a consistent upward trajectory in both absolute profitability and operational efficiency. The company experienced simultaneous growth in total revenue and net income, culminating in a significant expansion of profit margins by the end of the period.

Revenue and Net Income Growth
Net sales increased steadily from 1,672,445 thousand US$ in 2017 to 3,737,184 thousand US$ in 2021, with the most substantial growth occurring between 2020 and 2021. During the same timeframe, net income attributable to the company grew from 159,386 thousand US$ to 550,494 thousand US$. This indicates that the increase in volume was accompanied by a proportional, and in some years superior, increase in bottom-line earnings.
Net Profit Margin Analysis
The net profit margin expanded from 9.53% in 2017 to 14.73% in 2021. Although a slight decline was observed in 2019, where the margin dipped to 11.43% from 11.77% in the previous year, the trend resumed an upward path in 2020 and 2021. This overall increase suggests an improvement in the company's ability to manage operating costs relative to its sales growth.
Operational Efficiency and Scale
The convergence of peak net sales and the highest net profit margin in 2021 suggests the realization of economies of scale. The ability to increase the profit margin to 14.73% while simultaneously scaling revenue to its highest level indicates strong pricing power or significant reductions in per-unit operating expenses.

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Return on Equity (ROE)

Generac Holdings Inc., ROE calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Selected Financial Data (US$ in thousands)
Net income attributable to Generac Holdings Inc. 550,494 350,576 252,007 238,257 159,386
Stockholders’ equity attributable to Generac Holdings Inc. 2,213,774 1,390,293 1,032,382 760,549 559,552
Profitability Ratio
ROE1 24.87% 25.22% 24.41% 31.33% 28.48%
Benchmarks
ROE, Competitors2
Boeing Co. — — — — —
Caterpillar Inc. 39.37% — — — —
Eaton Corp. plc 13.06% — — — —
GE Aerospace -16.17% — — — —
Honeywell International Inc. 29.85% — — — —
Lockheed Martin Corp. 57.62% — — — —
RTX Corp. 5.29% — — — —
ROE, Sector
Capital Goods 8.48% — — — —
ROE, Industry
Industrials 15.38% — — — —

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 2021 Calculation
ROE = 100 × Net income attributable to Generac Holdings Inc. ÷ Stockholders’ equity attributable to Generac Holdings Inc.
= 100 × 550,494 ÷ 2,213,774 = 24.87%

2 Click competitor name to see calculations.


The financial performance from 2017 to 2021 is characterized by consistent growth in absolute profitability and a significant expansion of the equity base, resulting in a stabilized Return on Equity (ROE) over the latter half of the period.

Net Income Trajectory
A continuous upward trend in net income attributable to shareholders is observed, increasing from US$ 159.4 million in 2017 to US$ 550.5 million by 2021. This represents a substantial increase in total profitability, with the most significant year-over-year growth occurring between 2020 and 2021.
Equity Expansion
Stockholders' equity grew aggressively throughout the five-year period, rising from US$ 559.6 million in 2017 to US$ 2.21 billion in 2021. The rapid accumulation of equity indicates a strong retention of earnings, which significantly increased the capital base over which profitability is measured.
Return on Equity (ROE) Dynamics
ROE peaked in 2018 at 31.33% before declining to 24.41% in 2019. From 2019 through 2021, the ROE remained relatively stagnant, fluctuating within a narrow range between 24.41% and 25.22%. This pattern suggests that while absolute profits increased, the growth rate of net income was largely offset by the proportional increase in stockholders' equity, maintaining a consistent level of efficiency in generating returns on invested capital.

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Return on Assets (ROA)

Generac Holdings Inc., ROA calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Selected Financial Data (US$ in thousands)
Net income attributable to Generac Holdings Inc. 550,494 350,576 252,007 238,257 159,386
Total assets 4,877,780 3,235,423 2,665,669 2,426,314 2,019,964
Profitability Ratio
ROA1 11.29% 10.84% 9.45% 9.82% 7.89%
Benchmarks
ROA, Competitors2
Boeing Co. -3.03% — — — —
Caterpillar Inc. 7.84% — — — —
Eaton Corp. plc 6.30% — — — —
GE Aerospace -3.28% — — — —
Honeywell International Inc. 8.60% — — — —
Lockheed Martin Corp. 12.41% — — — —
RTX Corp. 2.39% — — — —
ROA, Sector
Capital Goods 1.86% — — — —
ROA, Industry
Industrials 3.40% — — — —

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

1 2021 Calculation
ROA = 100 × Net income attributable to Generac Holdings Inc. ÷ Total assets
= 100 × 550,494 ÷ 4,877,780 = 11.29%

2 Click competitor name to see calculations.


The financial performance from 2017 to 2021 reflects a period of substantial growth in both earnings capacity and the asset base. Net income attributable to Generac Holdings Inc. increased consistently throughout the five-year period, culminating in a significant surge in 2021. This expansion in profitability was accompanied by a steady increase in total assets, indicating a scaling of operations.

Net Income Trends
Net income grew from 159,386 thousand US dollars in 2017 to 550,494 thousand US dollars in 2021. The most pronounced increase occurred between 2020 and 2021, where net income rose by approximately 57%, suggesting a period of accelerated earnings growth.
Asset Base Expansion
Total assets experienced a continuous upward trend, rising from 2,019,964 thousand US dollars in 2017 to 4,877,780 thousand US dollars by the end of 2021. This represents a more than twofold increase in the company's total resource base over the analyzed period.
Return on Assets (ROA) Analysis
The ROA improved from 7.89% in 2017 to 11.29% in 2021. While a slight contraction was observed in 2019, where the ratio dipped to 9.45%, the overall trend indicates an improvement in the efficiency of asset utilization to generate profit. The steady increase in ROA during a period of rapid asset expansion suggests that earnings growth has outpaced the growth of the balance sheet.

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