.Analysis of Revenues
Difficulty: Advanced
Revenue Recognition Accounting Policy
Sales are recorded at the time products are shipped to trade customers and when risk of ownership transfers. Net sales reflect units shipped at selling list prices reduced by sales returns and the cost of current and continuing promotional programs. Current promotional programs, such as product listing allowances and co-operative advertising arrangements, are recorded in the period incurred. Continuing promotional programs are predominantly consumer coupons and volume-based sales incentive arrangements with trade customers. The redemption cost of consumer coupons is based on historical redemption experience and is recorded when coupons are distributed. Volume-based incentives offered to trade customers are based on the estimated cost of the program and are recorded as products are sold.
Source: Colgate-Palmolive Co., Annual Report
Revenues as Reported
Colgate-Palmolive Co., Income Statement, Revenues
USD $ in millions
| 12 months ended | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | Dec 31, 2013 | |
|---|---|---|---|---|---|---|
| | Oral, Personal and Home Care | |||||
| | Pet Nutrition | |||||
| | Net sales |
Source: Colgate-Palmolive Co. Annual Reports
| Item | Description | The company |
|---|---|---|
| Net sales | Aggregate revenue recognized during the period (derived from goods sold, services rendered, insurance premiums, or other activities that constitute an entity's earning process). For financial services companies, also includes investment and interest income, and sales and trading gains. | Colgate-Palmolive Co.'s net sales declined from 2015 to 2016 but then slightly increased from 2016 to 2017. |
