Calculation
| Net profit margin | = | 100 | × | Net income (loss) attributable to AT&T1 | ÷ | Operating revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 17.47% | = | 100 | × | 21,953) | ÷ | 125,648) |
| Dec 31, 2024 | 8.95% | = | 100 | × | 10,948) | ÷ | 122,336) |
| Dec 31, 2023 | 11.76% | = | 100 | × | 14,400) | ÷ | 122,428) |
| Dec 31, 2022 | -7.06% | = | 100 | × | (8,524) | ÷ | 120,741) |
| Dec 31, 2021 | 11.89% | = | 100 | × | 20,081) | ÷ | 168,864) |
| Dec 31, 2020 | -3.01% | = | 100 | × | (5,176) | ÷ | 171,760) |
| Dec 31, 2019 | 7.67% | = | 100 | × | 13,903) | ÷ | 181,193) |
| Dec 31, 2018 | 11.34% | = | 100 | × | 19,370) | ÷ | 170,756) |
| Dec 31, 2017 | 18.34% | = | 100 | × | 29,450) | ÷ | 160,546) |
| Dec 31, 2016 | 7.92% | = | 100 | × | 12,976) | ÷ | 163,786) |
| Dec 31, 2015 | 9.09% | = | 100 | × | 13,345) | ÷ | 146,801) |
| Dec 31, 2014 | 4.70% | = | 100 | × | 6,224) | ÷ | 132,447) |
| Dec 31, 2013 | 14.17% | = | 100 | × | 18,249) | ÷ | 128,752) |
| Dec 31, 2012 | 5.70% | = | 100 | × | 7,264) | ÷ | 127,434) |
| Dec 31, 2011 | 3.11% | = | 100 | × | 3,944) | ÷ | 126,723) |
| Dec 31, 2010 | 15.98% | = | 100 | × | 19,864) | ÷ | 124,280) |
| Dec 31, 2009 | 10.19% | = | 100 | × | 12,535) | ÷ | 123,018) |
| Dec 31, 2008 | 10.37% | = | 100 | × | 12,867) | ÷ | 124,028) |
| Dec 31, 2007 | 10.05% | = | 100 | × | 11,951) | ÷ | 118,928) |
| Dec 31, 2006 | 11.67% | = | 100 | × | 7,356) | ÷ | 63,055) |
| Dec 31, 2005 | 10.91% | = | 100 | × | 4,786) | ÷ | 43,862) |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
The net profit margin exhibited considerable fluctuation over the period from 2005 to 2025. Initial years demonstrated a relatively stable margin, followed by periods of significant volatility and, ultimately, a return to stronger performance in the later years of the observed timeframe.
- Initial Stability and Growth (2005-2008)
- From 2005 to 2008, the net profit margin remained within a narrow range, fluctuating between 10.05% and 11.67%. This suggests a period of consistent profitability. A slight increase was observed in 2006, followed by a dip in 2007, and a subsequent recovery in 2008.
- Peak and Subsequent Decline (2009-2011)
- The net profit margin peaked in 2010 at 15.98%, representing the highest value in the observed period. However, this was followed by a dramatic decline in 2011, falling to 3.11%. This substantial decrease indicates a significant reduction in profitability during that year.
- Moderate Recovery and Volatility (2012-2015)
- A moderate recovery occurred between 2012 and 2015, with the net profit margin increasing from 5.70% to 9.09%. However, this period was characterized by volatility, with fluctuations occurring annually. The margin reached 14.17% in 2013 before declining again in 2014 and recovering somewhat in 2015.
- Strong Performance and Subsequent Setback (2016-2020)
- The net profit margin experienced a period of strong performance in 2016 and 2017, reaching 18.34% in 2017. This was followed by a decline in 2018 and 2019. Notably, 2020 saw a negative net profit margin of -3.01%, indicating a net loss for the year.
- Recent Years and Final Trend (2021-2025)
- The net profit margin rebounded significantly in 2021, reaching 11.89%, followed by a substantial loss in 2022 (-7.06%). The final three years of the period (2023-2025) show a positive trend, with the margin increasing from 14.40% to 17.47% in 2025, indicating a return to improved profitability. The margin in 2025 represents the second highest value observed during the entire period.
Overall, the net profit margin demonstrates a complex pattern of fluctuations, with periods of stability, growth, decline, and recovery. The significant negative margin in 2020 and 2022, coupled with the strong performance in 2017 and 2025, highlight the sensitivity of profitability to underlying business conditions and strategic decisions.
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Comparison to Competitors
| AT&T Inc. | T-Mobile US Inc. | Verizon Communications Inc. | |
|---|---|---|---|
| Dec 31, 2025 | 17.47% | 12.45% | 12.43% |
| Dec 31, 2024 | 8.95% | 13.93% | 12.99% |
| Dec 31, 2023 | 11.76% | 10.59% | 8.67% |
| Dec 31, 2022 | -7.06% | 3.25% | 15.53% |
| Dec 31, 2021 | 11.89% | 3.77% | 16.51% |
| Dec 31, 2020 | -3.01% | 4.48% | 13.88% |
| Dec 31, 2019 | 7.67% | 7.71% | 14.61% |
| Dec 31, 2018 | 11.34% | 6.67% | 11.87% |
| Dec 31, 2017 | 18.34% | 11.17% | 23.88% |
| Dec 31, 2016 | 7.92% | 3.92% | 10.42% |
| Dec 31, 2015 | 9.09% | 2.29% | 13.58% |
| Dec 31, 2014 | 4.70% | 0.84% | 7.57% |
| Dec 31, 2013 | 14.17% | 0.14% | 9.54% |
| Dec 31, 2012 | 5.70% | — | 0.76% |
| Dec 31, 2011 | 3.11% | — | 2.17% |
| Dec 31, 2010 | 15.98% | — | 2.39% |
| Dec 31, 2009 | 10.19% | — | 3.39% |
| Dec 31, 2008 | 10.37% | — | 6.60% |
| Dec 31, 2007 | 10.05% | — | 5.91% |
| Dec 31, 2006 | 11.67% | — | 7.03% |
| Dec 31, 2005 | 10.91% | — | 9.85% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Telecommunication Services)
| AT&T Inc. | Telecommunication Services | |
|---|---|---|
| Dec 31, 2025 | 17.47% | 14.23% |
| Dec 31, 2024 | 8.95% | 11.75% |
| Dec 31, 2023 | 11.76% | 10.25% |
| Dec 31, 2022 | -7.06% | 4.54% |
| Dec 31, 2021 | 11.89% | 11.81% |
| Dec 31, 2020 | -3.01% | 4.26% |
| Dec 31, 2019 | 7.67% | 10.23% |
| Dec 31, 2018 | 11.34% | 10.95% |
| Dec 31, 2017 | 18.34% | 19.59% |
| Dec 31, 2016 | 7.92% | 8.43% |
| Dec 31, 2015 | 9.09% | 10.29% |
| Dec 31, 2014 | 4.70% | 5.57% |
| Dec 31, 2013 | 14.17% | 10.88% |
| Dec 31, 2012 | 5.70% | 3.35% |
| Dec 31, 2011 | 3.11% | 2.67% |
| Dec 31, 2010 | 15.98% | 9.71% |
| Dec 31, 2009 | 10.19% | 7.01% |
| Dec 31, 2008 | 10.37% | 8.72% |
| Dec 31, 2007 | 10.05% | 8.23% |
| Dec 31, 2006 | 11.67% | 8.96% |
| Dec 31, 2005 | 10.91% | 10.24% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Communication Services)
| AT&T Inc. | Communication Services | |
|---|---|---|
| Dec 31, 2025 | 17.47% | 23.45% |
| Dec 31, 2024 | 8.95% | 20.96% |
| Dec 31, 2023 | 11.76% | 16.67% |
| Dec 31, 2022 | -7.06% | 11.45% |
| Dec 31, 2021 | 11.89% | 18.71% |
| Dec 31, 2020 | -3.01% | 11.52% |
| Dec 31, 2019 | 7.67% | 14.63% |
| Dec 31, 2018 | 11.34% | 16.43% |
| Dec 31, 2017 | 18.34% | 19.83% |
| Dec 31, 2016 | 7.92% | 12.81% |
| Dec 31, 2015 | 9.09% | 12.78% |
| Dec 31, 2014 | 4.70% | 10.11% |
| Dec 31, 2013 | 14.17% | 12.57% |
| Dec 31, 2012 | 5.70% | 7.58% |
| Dec 31, 2011 | 3.11% | 6.73% |
| Dec 31, 2010 | 15.98% | 11.43% |
| Dec 31, 2009 | 10.19% | 9.07% |
| Dec 31, 2008 | 10.37% | 9.66% |
| Dec 31, 2007 | 10.05% | 9.78% |
| Dec 31, 2006 | 11.67% | 10.17% |
| Dec 31, 2005 | 10.91% | 9.53% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).