Common-Size Income Statement
Quarterly Data
Based on: 10-K (reporting date: 2025-03-31), 10-Q (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-K (reporting date: 2024-03-31), 10-Q (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-K (reporting date: 2023-03-31), 10-Q (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-K (reporting date: 2022-03-31), 10-Q (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-K (reporting date: 2021-03-31), 10-Q (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-K (reporting date: 2020-03-31), 10-Q (reporting date: 2019-12-31), 10-Q (reporting date: 2019-09-30), 10-Q (reporting date: 2019-06-30).
An analysis of the common-size income statement reveals a significant transition in financial performance from June 2019 through March 2025. The company shifted from a period of consistent profitability and stable cost structures to a phase characterized by systemic operating losses and extreme volatility driven by non-cash impairment charges.
- Revenue Stream Diversification
- Between June 2019 and March 2021, net revenue was derived exclusively from game-related activities. Beginning in June 2021, advertising revenue emerged as a secondary stream, initially representing 2.09% of net revenue. This segment grew to a peak of 14.68% in June 2023 before gradually declining to 6.87% by March 2025, indicating a fluctuating reliance on non-gaming revenue sources.
- Gross Profitability Trends
- Gross profit margins exhibited substantial volatility. After reaching a peak of 66.69% in March 2021, margins experienced several sharp contractions. Notable declines occurred in March 2023, where gross profit fell to 15.43%, and September 2023, where it dropped to 31.97%. While margins recovered to 50.76% by March 2025, the intervening periods suggest significant instability in the cost of revenue.
- Operating Expense Expansion
- Operating expenses showed a marked upward trend over the analyzed period. Selling and marketing costs, which generally ranged between 10% and 17% of revenue from 2019 to early 2022, surged after June 2022, frequently exceeding 30% and peaking at 34.09% in September 2023. Similarly, research and development expenditures increased steadily from approximately 9% in 2019 to 18.82% by March 2025, reflecting a sustained increase in investment relative to revenue.
- Extraordinary Items and Impairments
- The most severe impacts on the bottom line resulted from non-recurring charges. Massive goodwill impairment losses were recorded in March 2024 (-155.55% of net revenue) and March 2025 (-224.03% of net revenue). Additionally, business reorganization costs became a prominent factor starting in March 2024, peaking at 6.67% of revenue during that quarter.
- Net Income Trajectory
- The company maintained positive net income margins from June 2019 through March 2022, peaking at 26.07% in March 2021. However, the company entered a period of consistent net losses starting in June 2022. While operating losses were persistent, the scale of these losses was exponentially magnified by the aforementioned goodwill impairments, culminating in a net loss of 235.46% of net revenue by March 2025.
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