Common-Size Income Statement
Quarterly Data
Based on: 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31), 10-K (reporting date: 2019-12-31), 10-Q (reporting date: 2019-09-30), 10-Q (reporting date: 2019-06-30), 10-Q (reporting date: 2019-03-31), 10-K (reporting date: 2018-12-31), 10-Q (reporting date: 2018-09-30), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31), 10-K (reporting date: 2017-12-31), 10-Q (reporting date: 2017-09-30), 10-Q (reporting date: 2017-06-30), 10-Q (reporting date: 2017-03-31).
The financial performance from early 2017 through early 2022 is characterized by a period of relative stability followed by extreme volatility coinciding with the 2020 global economic disruption, and a subsequent return toward pre-crisis margins by early 2022.
- Gross Profitability and Direct Costs
- Gross profit margins remained consistently high between 80% and 85% from 2017 through 2019. A severe contraction occurred in the second quarter of 2020, where gross profit plummeted to 31.27% due to a surge in the cost of revenue, which spiked to 68.73% of revenue. Following this trough, margins recovered steadily, returning to a level of 83.50% by March 31, 2022, indicating a restoration of the core revenue-to-cost relationship.
- Operating Expense Trends
- Selling and marketing expenses represent the most significant operational cost, typically fluctuating between 44% and 60% of revenue. While these costs remained substantial throughout the period, they showed relative resilience compared to other overheads during the 2020 downturn. Technology and content costs, which generally averaged between 8% and 16%, experienced a massive proportional increase in June 2020, reaching 45.05% of revenue. General and administrative expenses followed a similar pattern, peaking at 26.86% of revenue in June 2020 before normalizing to approximately 8% by 2022.
- Non-Recurring Charges and Impairments
- Significant non-cash charges heavily impacted the bottom line during 2020. Impairment of goodwill reached a peak of 34.63% of revenue in March 2020, while depreciation and amortization spiked to 40.99% in June 2020. Restructuring and reorganization charges also became prominent during this window, peaking at 9.36% of revenue in June 2020. These items contributed to the profound operating losses observed during the 2020 fiscal year.
- Operating and Net Income Volatility
- Operating income demonstrated strong seasonality from 2017 to 2019, with consistent peaks in the third quarter (September), reaching as high as 20.51% in 2018. This trend was completely inverted in 2020, with an operating loss of 150% of revenue recorded in June 2020. Net income reflected this volatility, swinging from a high of 16.21% in September 2018 to a low of -133.04% for common stockholders in June 2020. Recovery began in late 2021, with net income returning to positive territory, peaking at 12.11% in December 2021, before dipping again in the first quarter of 2022.
- Financial and Tax Considerations
- Interest expenses remained relatively stable between 1% and 3% of revenue for most of the period, though they spiked to 16.78% in June 2020 relative to the diminished revenue base. A significant one-time event is noted in March 2021, where a loss on debt extinguishment equaled 22.47% of revenue. Conversely, a gain on the sale of business provided a positive boost of 20.01% in December 2021. Tax provisions fluctuated significantly, including a substantial tax benefit (represented as a positive percentage of revenue) of 37.63% in June 2020, which partially mitigated the net loss during that quarter.
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