Common-Size Income Statement
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).
The financial performance from 2017 to 2021 is characterized by a period of relative stability followed by a severe contraction in 2020 and a partial recovery in 2021. While the company maintained consistent margins for the first three years of the period, the fiscal year 2020 experienced a significant disruption across almost all income statement line items, primarily driven by increased operating costs and substantial non-cash impairment charges.
- Gross Profitability and Cost of Revenue
- Gross profit margins remained highly stable between 2017 and 2019, fluctuating within a narrow range of 82.54% to 83.39%. However, a sharp decline occurred in 2020, where gross profit fell to 67.69% due to the cost of revenue nearly doubling to 32.31% of total revenue. By 2021, gross profit margins rebounded strongly to 82.30%, returning to pre-2020 levels.
- Operating Expense Trends
- Selling and marketing expenses represent the largest operational cost, consistently accounting for approximately 49% to 53% of revenue throughout the entire period. Technology and content costs were stable at roughly 10% to 14% of revenue from 2017 to 2019, spiked to 19.43% in 2020, and normalized to 12.49% in 2021. General and administrative expenses followed a similar pattern, remaining around 6.7% to 6.9% until a peak of 11.48% in 2020, before settling at 8.20% in 2021.
- Non-Cash Charges and Impairments
- The year 2020 was marked by extraordinary non-cash charges. Depreciation and amortization surged to 17.18% of revenue, compared to a range of 2.74% to 8.54% in previous years. Furthermore, significant impairment charges were recognized in 2020, with goodwill impairment at 15.37% and intangible asset impairment at 3.37% of revenue. These charges were largely absent or negligible in other years, contributing heavily to the operating losses of that period.
- Operating and Net Income Analysis
- Operating income was positive and stable from 2017 to 2019, peaking at 7.48% of revenue. This shifted to a substantial operating loss of 52.30% in 2020. While operating income returned to positive territory in 2021 at 2.16%, net income attributable to common stockholders remained negative at -3.13%. This discrepancy in 2021 is attributed to non-operating factors, including a loss on debt extinguishment of 3.26% and preferred stock dividends and redemption losses of 3.27%.
- Financial Obligations and Other Expenses
- Interest expense as a percentage of revenue remained low and stable between 1.43% and 1.81% from 2017 to 2019, but increased significantly to 6.92% in 2020 and 4.08% in 2021, indicating an increase in the relative cost of debt servicing relative to revenue generation.
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