Net Profit Margin
since 2020
Calculation
Airbnb Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Revenue1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2024 | 23.85% | = | 100 | × | 2,648) | ÷ | 11,102) |
| Dec 31, 2023 | 48.32% | = | 100 | × | 4,792) | ÷ | 9,917) |
| Dec 31, 2022 | 22.54% | = | 100 | × | 1,893) | ÷ | 8,399) |
| Dec 31, 2021 | -5.88% | = | 100 | × | (352) | ÷ | 5,992) |
| Dec 31, 2020 | -135.71% | = | 100 | × | (4,585) | ÷ | 3,378) |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 US$ in millions
The financial data over the five-year period reflect a significant transformation in the company's profitability and revenue generation.
- Net Income (Loss)
- The net income figures display a marked improvement across the time span, with an initial substantial loss of US$ -4,585 million in 2020. This loss narrows considerably in 2021 to US$ -352 million. From 2022 onwards, net income turns positive, rising sharply to US$ 1,893 million, then more than doubling to US$ 4,792 million in 2023 before declining to US$ 2,648 million in 2024. This suggests a significant turnaround and subsequent fluctuation in profitability.
- Revenue
- Revenue has shown consistent growth year-over-year. Starting at US$ 3,378 million in 2020, revenue progressively increases to US$ 5,992 million in 2021, then US$ 8,399 million in 2022. The upward trend continues with revenues of US$ 9,917 million in 2023 and US$ 11,102 million in 2024, indicating steady expansion in the company's sales or service offerings.
- Net Profit Margin
- The net profit margin moves from a deeply negative -135.71% in 2020 to a narrowed deficit of -5.88% in 2021, indicating improved cost management or operational efficiency. The margin then turns positive in 2022 at 22.54%, jumps substantially to 48.32% in 2023, reflecting exceptional profitability relative to revenue, before decreasing to 23.85% in 2024. These fluctuations suggest variability in cost control or one-time impacts affecting net income relative to revenue.
Overall, the data reveal a company transitioning from heavy losses to strong profitability, driven by increasing revenue and improving margins. However, the reduction in profit margin and net income in 2024 following peak levels in 2023 indicates potential emerging challenges or changes in operational dynamics that may warrant further investigation.
Comparison to Competitors
Airbnb Inc., net profit margin, long-term trends, comparison to competitors
| Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|---|---|
| Dec 31, 2024 | 23.85% | 24.78% | 13.56% | 31.72% | 10.40% |
| Dec 31, 2023 | 48.32% | 20.07% | 12.45% | 33.22% | 11.46% |
| Dec 31, 2022 | 22.54% | 17.89% | 10.41% | 26.65% | 10.18% |
| Dec 31, 2021 | -5.88% | 10.63% | 8.65% | 32.49% | 14.45% |
| Dec 31, 2020 | -135.71% | 0.87% | 5.94% | 24.63% | 3.95% |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
Comparison to Sector (Consumer Services)
Airbnb Inc., net profit margin, long-term trends, comparison to sector (consumer services)
| Airbnb Inc. | Consumer Services | |
|---|---|---|
| Dec 31, 2024 | 23.85% | 20.37% |
| Dec 31, 2023 | 48.32% | 22.32% |
| Dec 31, 2022 | 22.54% | 17.09% |
| Dec 31, 2021 | -5.88% | 17.21% |
| Dec 31, 2020 | -135.71% | 2.53% |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
Comparison to Industry (Consumer Discretionary)
Airbnb Inc., net profit margin, long-term trends, comparison to industry (consumer discretionary)
| Airbnb Inc. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2024 | 23.85% | 8.74% |
| Dec 31, 2023 | 48.32% | 7.92% |
| Dec 31, 2022 | 22.54% | 5.15% |
| Dec 31, 2021 | -5.88% | 9.20% |
| Dec 31, 2020 | -135.71% | 5.24% |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).