In discounted cash flow (DCF) valuation techniques the value of the stock is estimated based upon present value of some measure of cash flow. Free cash flow to the firm (FCFF) is generally described as cash flows after direct costs and before any payments to capital suppliers.

Intrinsic Stock Value (Valuation Summary)
Weighted Average Cost of Capital (WACC)
FCFF Growth Rate (g)

Procter & Gamble Co., free cash flow to the firm (FCFF) forecast

US$ in millions, except per share data

Year	Value	FCFF_t or Terminal value (TV_t)	Calculation	Present value at 9.52%
0¹	FCFF₀	14,758
1	FCFF₁	15,824	= 14,758 × (1 + 7.22%)	14,449
2	FCFF₂	16,897	= 15,824 × (1 + 6.79%)	14,089
3	FCFF₃	17,971	= 16,897 × (1 + 6.35%)	13,682
4	FCFF₄	19,034	= 17,971 × (1 + 5.92%)	13,232
5	FCFF₅	20,078	= 19,034 × (1 + 5.48%)	12,745
5	Terminal value (TV₅)	525,434	= 20,078 × (1 + 5.48%) ÷ (9.52% – 5.48%)	333,533
Intrinsic value of Procter & Gamble Co. capital				401,729
Less: Short-term and long-term debt (fair value)				33,635
Intrinsic value of Procter & Gamble Co. common stock				368,094

Intrinsic value of Procter & Gamble Co. common stock (per share)				$158.08
Current share price				$151.41

Based on: 10-K (reporting date: 2025-06-30).

¹ See details »

Disclaimer!
Valuation is based on standard assumptions. There may exist specific factors relevant to stock value and omitted here. In such a case, the real stock value may differ significantly form the estimated. If you want to use the estimated intrinsic stock value in investment decision making process, do so at your own risk.

Procter & Gamble Co., cost of capital

	Value¹	Weight	Required rate of return²	Calculation
Equity (fair value)	352,573	0.91	10.17%
Short-term and long-term debt (fair value)	33,635	0.09	2.61%	= 3.22% × (1 – 18.95%)

Based on: 10-K (reporting date: 2025-06-30).

¹ US$ in millions

Equity (fair value) = No. shares of common stock outstanding × Current share price
= 2,328,598,978 × $151.41
= $352,573,171,258.98

Short-term and long-term debt (fair value). See details »

² Required rate of return on equity is estimated by using CAPM. See details »

Required rate of return on debt. See details »

Required rate of return on debt is after tax.

Estimated (average) effective income tax rate
= (20.30% + 20.20% + 19.70% + 17.80% + 18.50% + 17.20%) ÷ 6
= 18.95%

WACC = 9.52%

FCFF growth rate (g) implied by PRAT model

Procter & Gamble Co., PRAT model

	Average	Jun 30, 2025	Jun 30, 2024	Jun 30, 2023	Jun 30, 2022	Jun 30, 2021	Jun 30, 2020
Selected Financial Data (US$ in millions)
Interest expense		907)	925)	756)	439)	502)	465)
Net earnings attributable to Procter & Gamble (P&G)		15,974)	14,879)	14,653)	14,742)	14,306)	13,027)

Effective income tax rate (EITR)¹		20.30%	20.20%	19.70%	17.80%	18.50%	17.20%

Interest expense, after tax²		723)	738)	607)	361)	409)	385)
Add: Dividends and dividend equivalents, preferred		291)	284)	282)	281)	271)	263)
Add: Dividends and dividend equivalents, common		9,606)	9,053)	8,742)	8,514)	8,020)	7,551)
Interest expense (after tax) and dividends		10,620)	10,075)	9,631)	9,156)	8,700)	8,199)

EBIT(1 – EITR)³		16,697)	15,617)	15,260)	15,103)	14,715)	13,412)

Debt due within one year		9,513)	7,191)	10,229)	8,645)	8,889)	11,183)
Long-term debt, excluding due within one year		24,995)	25,269)	24,378)	22,848)	23,099)	23,537)
Shareholders’ equity attributable to Procter & Gamble		52,012)	50,287)	46,777)	46,589)	46,378)	46,521)
Total capital		86,520)	82,747)	81,384)	78,082)	78,366)	81,241)
Financial Ratios
Retention rate (RR)⁴		0.36	0.35	0.37	0.39	0.41	0.39
Return on invested capital (ROIC)⁵		19.30%	18.87%	18.75%	19.34%	18.78%	16.51%
Averages
RR	0.38
ROIC	19.01%

FCFF growth rate (g)⁶	7.22%

Based on: 10-K (reporting date: 2025-06-30), 10-K (reporting date: 2024-06-30), 10-K (reporting date: 2023-06-30), 10-K (reporting date: 2022-06-30), 10-K (reporting date: 2021-06-30), 10-K (reporting date: 2020-06-30).

¹ See details »

2025 Calculations

² Interest expense, after tax = Interest expense × (1 – EITR)
= 907 × (1 – 20.30%)
= 723

³ EBIT(1 – EITR) = Net earnings attributable to Procter & Gamble (P&G) + Interest expense, after tax
= 15,974 + 723
= 16,697

⁴ RR = [EBIT(1 – EITR) – Interest expense (after tax) and dividends] ÷ EBIT(1 – EITR)
= [16,697 – 10,620] ÷ 16,697
= 0.36

⁵ ROIC = 100 × EBIT(1 – EITR) ÷ Total capital
= 100 × 16,697 ÷ 86,520
= 19.30%

⁶ g = RR × ROIC
= 0.38 × 19.01%
= 7.22%

FCFF growth rate (g) implied by single-stage model

g = 100 × (Total capital, fair value₀ × WACC – FCFF₀) ÷ (Total capital, fair value₀ + FCFF₀)
= 100 × (386,208 × 9.52% – 14,758) ÷ (386,208 + 14,758)
= 5.48%

where:

Total capital, fair value₀ = current fair value of Procter & Gamble Co. debt and equity (US$ in millions)
FCFF₀ = the last year Procter & Gamble Co. free cash flow to the firm (US$ in millions)
WACC = weighted average cost of Procter & Gamble Co. capital

FCFF growth rate (g) forecast

Procter & Gamble Co., H-model

Year	Value	g_t
1	g₁	7.22%
2	g₂	6.79%
3	g₃	6.35%
4	g₄	5.92%
5 and thereafter	g₅	5.48%

where:
g₁ is implied by PRAT model
g₅ is implied by single-stage model
g₂, g₃ and g₄ are calculated using linear interpolation between g₁ and g₅

Calculations

g₂ = g₁ + (g₅ – g₁) × (2 – 1) ÷ (5 – 1)
= 7.22% + (5.48% – 7.22%) × (2 – 1) ÷ (5 – 1)
= 6.79%

g₃ = g₁ + (g₅ – g₁) × (3 – 1) ÷ (5 – 1)
= 7.22% + (5.48% – 7.22%) × (3 – 1) ÷ (5 – 1)
= 6.35%

g₄ = g₁ + (g₅ – g₁) × (4 – 1) ÷ (5 – 1)
= 7.22% + (5.48% – 7.22%) × (4 – 1) ÷ (5 – 1)
= 5.92%

Procter & Gamble Co. (NYSE:PG)

Present Value of Free Cash Flow to the Firm (FCFF)

Intrinsic Stock Value (Valuation Summary)

Weighted Average Cost of Capital (WACC)

FCFF Growth Rate (g)

FCFF growth rate (g) implied by PRAT model

FCFF growth rate (g) implied by single-stage model

FCFF growth rate (g) forecast