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PayPal Holdings Inc. (NASDAQ:PYPL)

This company has been moved to the archive! The financial data has not been updated since May 9, 2023.

Analysis of Goodwill and Intangible Assets

Microsoft Excel

Goodwill and Intangible Asset Disclosure

PayPal Holdings Inc., balance sheet: goodwill and intangible assets

US$ in millions

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
Goodwill 11,209 11,454 9,135 6,212 6,284
Customer lists and user base 1,664 1,726 1,206 1,114 1,134
Marketing related 395 405 321 294 301
Developed technology 1,099 1,109 999 445 453
All other 438 454 449 436 245
Intangible assets, gross carrying amount 3,596 3,694 2,975 2,289 2,133
Accumulated amortization (2,808) (2,362) (1,927) (1,511) (1,308)
Intangible assets, net carrying amount 788 1,332 1,048 778 825
Goodwill and intangible assets 11,997 12,786 10,183 6,990 7,109

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).


The combined value of goodwill and intangible assets exhibited significant growth between 2018 and 2021, followed by a moderate contraction in 2022. This progression suggests a period of aggressive inorganic expansion and asset acquisition that peaked in 2021 before entering a phase of stabilization or impairment.

Goodwill Trends
Goodwill remained relatively stable between 2018 and 2019, followed by a substantial increase starting in 2020. The value rose from 6,212 million US dollars in 2019 to a peak of 11,454 million US dollars in 2021, representing a nearly 84% increase over two years. A slight decrease to 11,209 million US dollars was recorded by the end of 2022.
Gross Intangible Asset Composition
The gross carrying amount of intangible assets grew from 2,133 million US dollars in 2018 to 3,694 million US dollars in 2021. The primary drivers of this growth were customer lists and user bases, which increased from 1,134 million US dollars to 1,726 million US dollars during the same period, and developed technology, which saw a sharp increase from 445 million US dollars in 2019 to 999 million US dollars in 2020.
Amortization and Net Carrying Value
Accumulated amortization demonstrated a consistent upward trend, growing from -1,308 million US dollars in 2018 to -2,808 million US dollars in 2022. This steady increase in amortization led to a notable volatility in the net carrying amount of intangible assets. Specifically, while the net value peaked at 1,332 million US dollars in 2021, it declined sharply to 788 million US dollars in 2022, indicating that the pace of amortization and potential impairments exceeded the acquisition of new intangible assets in the final year.
Aggregate Asset Analysis
The total balance of goodwill and intangible assets increased from 7,109 million US dollars in 2018 to a peak of 12,786 million US dollars in 2021. The overall trajectory indicates a heavy reliance on acquired assets to drive balance sheet growth during the 2020-2021 period, with the total value settling at 11,997 million US dollars by December 31, 2022.

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Adjustments to Financial Statements: Removal of Goodwill

PayPal Holdings Inc., Financial Data: Reported vs. Adjusted

PayPal Holdings Inc., adjustments to financial statements

US$ in millions

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
Adjustment to Total Assets
Total assets (as reported) 78,717 75,803 70,379 51,333 43,332
Less: Goodwill 11,209 11,454 9,135 6,212 6,284
Total assets (adjusted) 67,508 64,349 61,244 45,121 37,048
Adjustment to Total PayPal Stockholders’ Equity
Total PayPal stockholders’ equity (as reported) 20,274 21,727 20,019 16,885 15,386
Less: Goodwill 11,209 11,454 9,135 6,212 6,284
Total PayPal stockholders’ equity (adjusted) 9,065 10,273 10,884 10,673 9,102

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).


An examination of the financial figures between 2018 and 2022 reveals a consistent expansion in total reported assets, which grew from 43,332 million USD to 78,717 million USD. However, the divergence between reported and adjusted total assets indicates a substantial increase in the proportion of goodwill and intangible assets over this period. While reported assets increased by approximately 81.6%, adjusted assets grew by 82.5%, suggesting that the growth in tangible assets largely mirrored the growth in overall assets, though the absolute value of intangibles increased significantly in later years.

Asset Composition and Goodwill Impact
The variance between reported and adjusted total assets represents the value of goodwill and intangible assets. This gap remained relatively stable between 2018 and 2019 at approximately 6.2 billion USD, followed by a sharp increase to 9.1 billion USD in 2020 and a peak of 11.5 billion USD in 2021. By 2022, this amount slightly decreased to 11.2 billion USD. This trend indicates a period of significant acquisition activity or intangible asset recognition between 2019 and 2021.
Stockholders' Equity Divergence
A critical distinction is observed between reported and adjusted stockholders' equity. Reported equity exhibited a growth trend until 2021, reaching 21,727 million USD. In contrast, adjusted equity, which excludes goodwill and intangible assets, peaked in 2020 at 10,884 million USD and declined to 9,065 million USD by 2022. This divergence shows that while the reported book value of the company increased, the tangible equity actually contracted during the final two years of the analyzed period.
Tangible Equity Ratio Analysis
The reliance on intangible assets to support stockholders' equity increased over time. In 2018, adjusted equity represented approximately 59.1% of reported equity. By 2022, this proportion fell to approximately 44.7%. The trend confirms that a larger share of the company's reported equity is comprised of non-tangible assets, which increases the volatility of the equity base relative to physical or liquid assets.

In summary, the removal of goodwill and intangible assets reveals a fundamental difference in the company's financial trajectory. While the reported balance sheet suggests steady growth in both assets and equity, the adjusted figures indicate that the growth in equity was driven primarily by intangible valuations rather than tangible capital accumulation, with tangible equity ending the period lower than its 2020 peak.

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Adjusted Financial Ratios: Removal of Goodwill (Summary)

PayPal Holdings Inc., Financial Ratios: Reported vs. Adjusted

PayPal Holdings Inc., adjusted financial ratios

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
Total Asset Turnover
Reported total asset turnover 0.35 0.33 0.30 0.35 0.36
Adjusted total asset turnover 0.41 0.39 0.35 0.39 0.42
Financial Leverage
Reported financial leverage 3.88 3.49 3.52 3.04 2.82
Adjusted financial leverage 7.45 6.26 5.63 4.23 4.07
Return on Equity (ROE)
Reported ROE 11.93% 19.19% 20.99% 14.56% 13.37%
Adjusted ROE 26.69% 40.58% 38.61% 23.04% 22.60%
Return on Assets (ROA)
Reported ROA 3.07% 5.50% 5.97% 4.79% 4.75%
Adjusted ROA 3.58% 6.48% 6.86% 5.45% 5.55%

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).


The adjustment of financial ratios through the removal of goodwill and intangible assets reveals a significant disparity between reported performance and the efficiency of tangible assets. Across all metrics from 2018 to 2022, adjusted ratios consistently exhibit higher values, indicating that goodwill constitutes a substantial portion of the total asset and equity base.

Asset Utilization and Efficiency
The adjusted total asset turnover is consistently higher than the reported turnover, ranging from 0.35 in 2020 to 0.41 in 2022. This suggests that the company's core operating assets are more efficient at generating revenue than the total asset base implies. While reported turnover remained relatively stagnant between 0.30 and 0.36, the adjusted figures indicate a growth trend from 2020 through 2022.
Financial Leverage and Capital Structure
A marked divergence is observed in financial leverage. Reported leverage increased steadily from 2.82 in 2018 to 3.88 in 2022. However, the adjusted leverage exhibits a much more aggressive upward trajectory, rising from 4.07 to 7.45 over the same period. This indicates that when intangible assets are excluded, the company's reliance on debt relative to tangible equity has accelerated significantly.
Return on Equity (ROE)
The removal of goodwill substantially amplifies the ROE. Reported ROE peaked at 20.99% in 2020 before declining to 11.93% in 2022. In contrast, the adjusted ROE reached a peak of 40.58% in 2021. The consistent and significant gap between reported and adjusted ROE highlights the dilutive effect of goodwill on the measurement of equity returns.
Return on Assets (ROA)
Reported ROA demonstrated a peak in 2020 at 5.97% followed by a decline to 3.07% by 2022. The adjusted ROA follows a similar trajectory but maintains higher absolute values, peaking at 6.86% in 2020. The narrower gap in ROA compared to the gap in ROE suggests that while goodwill affects the asset base, its impact is most pronounced when analyzing the equity component of the balance sheet.

Overall, the analysis demonstrates that the exclusion of goodwill leads to a more aggressive profile of both profitability and risk. The increasing trend in adjusted financial leverage, coupled with the high volatility in adjusted ROE, suggests a capital structure that places greater emphasis on leveraged returns from tangible assets.

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Adjusted Total Asset Turnover

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
As Reported
Selected Financial Data (US$ in millions)
Net revenues 27,518 25,371 21,454 17,772 15,451
Total assets 78,717 75,803 70,379 51,333 43,332
Activity Ratio
Total asset turnover1 0.35 0.33 0.30 0.35 0.36
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net revenues 27,518 25,371 21,454 17,772 15,451
Adjusted total assets 67,508 64,349 61,244 45,121 37,048
Activity Ratio
Adjusted total asset turnover2 0.41 0.39 0.35 0.39 0.42

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).

2022 Calculations

1 Total asset turnover = Net revenues ÷ Total assets
= 27,518 ÷ 78,717 = 0.35

2 Adjusted total asset turnover = Net revenues ÷ Adjusted total assets
= 27,518 ÷ 67,508 = 0.41


A consistent expansion in the balance sheet is observed from 2018 to 2022, with reported total assets increasing from 43,332 million to 78,717 million. Adjusted total assets followed a similar upward trajectory, rising from 37,048 million to 67,508 million over the same period. This growth indicates a significant scaling of the asset base, though a persistent gap remains between reported and adjusted figures.

Analysis of Goodwill and Intangible Assets
The variance between reported and adjusted total assets reflects the valuation of goodwill and intangible assets. This gap widened from 6,284 million in 2018 to 11,209 million by 2022, with a notable increase occurring between 2019 and 2021. This trend suggests an increase in intangible asset accumulation, likely stemming from acquisition activities or the recognition of intangible value on the balance sheet.
Reported Total Asset Turnover Trends
The reported total asset turnover ratio demonstrated relative stability with minor fluctuations, ranging from a low of 0.30 in 2020 to a high of 0.36 in 2018. A recovery phase is noted following the 2020 decline, with the ratio returning to 0.35 by the end of 2022.
Adjusted Total Asset Turnover and Operational Efficiency
The adjusted total asset turnover consistently exceeded the reported ratio throughout the period, starting at 0.42 in 2018 and ending at 0.41 in 2022. The adjusted ratio reveals a higher level of asset efficiency by excluding non-operating intangible assets. Similar to the reported metric, a dip to 0.35 was observed in 2020, followed by a recovery to 0.41 in 2022, indicating that the core operational asset base maintained stronger productivity relative to the total reported assets.

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Adjusted Financial Leverage

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
As Reported
Selected Financial Data (US$ in millions)
Total assets 78,717 75,803 70,379 51,333 43,332
Total PayPal stockholders’ equity 20,274 21,727 20,019 16,885 15,386
Solvency Ratio
Financial leverage1 3.88 3.49 3.52 3.04 2.82
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted total assets 67,508 64,349 61,244 45,121 37,048
Adjusted total PayPal stockholders’ equity 9,065 10,273 10,884 10,673 9,102
Solvency Ratio
Adjusted financial leverage2 7.45 6.26 5.63 4.23 4.07

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).

2022 Calculations

1 Financial leverage = Total assets ÷ Total PayPal stockholders’ equity
= 78,717 ÷ 20,274 = 3.88

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted total PayPal stockholders’ equity
= 67,508 ÷ 9,065 = 7.45


A comprehensive review of the financial position from 2018 to 2022 reveals a consistent expansion in total assets, accompanied by a widening divergence between reported and adjusted financial metrics. While reported assets grew steadily, the underlying tangible asset base and equity grew at a slower pace or declined, leading to a significant escalation in adjusted financial leverage.

Asset and Equity Composition
Reported total assets increased from US$ 43,332 million in 2018 to US$ 78,717 million in 2022. However, adjusted total assets, which exclude goodwill and intangible assets, rose from US$ 37,048 million to US$ 67,508 million over the same period. This indicates that the proportion of intangible assets within the total asset base has increased.
A similar trend is evident in stockholders' equity. Reported equity peaked in 2021 at US$ 21,727 million before declining to US$ 20,274 million in 2022. Conversely, adjusted stockholders' equity peaked earlier in 2020 at US$ 10,884 million and subsequently decreased to US$ 9,065 million by 2022, signaling a contraction in the tangible equity available to the firm.
Financial Leverage Analysis
Reported financial leverage showed a moderate upward trend, rising from a ratio of 2.82 in 2018 to 3.88 in 2022. This represents a gradual increase in the ratio of total assets to total equity.
Adjusted financial leverage exhibits a far more aggressive increase, climbing from 4.07 in 2018 to 7.45 in 2022. The acceleration of this ratio is particularly notable between 2020 and 2022, where it moved from 5.63 to 7.45.
Impact of Intangible Assets on Risk Profile
The disparity between reported and adjusted leverage grew from 1.25 points in 2018 to 3.57 points in 2022. This widening gap suggests that a substantial portion of the reported equity is comprised of intangible assets, which may not provide the same level of security as tangible assets during liquidation.
The sharp rise in adjusted financial leverage indicates that the company's reliance on debt and other liabilities relative to its tangible net worth has increased significantly, suggesting a higher risk profile when goodwill and intangible assets are removed from the balance sheet.

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Adjusted Return on Equity (ROE)

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
As Reported
Selected Financial Data (US$ in millions)
Net income 2,419 4,169 4,202 2,459 2,057
Total PayPal stockholders’ equity 20,274 21,727 20,019 16,885 15,386
Profitability Ratio
ROE1 11.93% 19.19% 20.99% 14.56% 13.37%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income 2,419 4,169 4,202 2,459 2,057
Adjusted total PayPal stockholders’ equity 9,065 10,273 10,884 10,673 9,102
Profitability Ratio
Adjusted ROE2 26.69% 40.58% 38.61% 23.04% 22.60%

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).

2022 Calculations

1 ROE = 100 × Net income ÷ Total PayPal stockholders’ equity
= 100 × 2,419 ÷ 20,274 = 11.93%

2 Adjusted ROE = 100 × Net income ÷ Adjusted total PayPal stockholders’ equity
= 100 × 2,419 ÷ 9,065 = 26.69%


An examination of the financial metrics from 2018 to 2022 reveals a consistent and significant variance between reported and adjusted stockholders' equity. This discrepancy indicates that a substantial portion of the equity base is composed of goodwill and intangible assets, which are excluded in the adjusted calculations to provide a clearer view of returns on tangible capital.

Equity Trends
Reported stockholders' equity demonstrated a general growth trend from 2018 to 2021, increasing from US$ 15,386 million to a peak of US$ 21,727 million, before experiencing a contraction to US$ 20,274 million in 2022. Conversely, adjusted stockholders' equity remained significantly lower and more stable, peaking at US$ 10,884 million in 2020 and ending the period at US$ 9,065 million in 2022, which is slightly below the 2018 starting level of US$ 9,102 million.
Return on Equity (ROE) Analysis
Reported ROE showed an upward trajectory from 13.37% in 2018 to a peak of 20.99% in 2020, followed by a steady decline to 11.93% by the end of 2022. The adjusted ROE followed a similar trajectory but at a significantly higher magnitude, rising from 22.60% in 2018 to a peak of 40.58% in 2021, before moderating to 26.69% in 2022.
Impact of Intangible Asset Adjustments
The removal of goodwill and intangible assets from the equity denominator resulted in a marked increase in the ROE across all observed years. The divergence between reported and adjusted ROE reached its maximum in 2021, with a spread of 21.39 percentage points. This suggests that the company's ability to generate profit relative to its tangible equity is substantially higher than the reported figures indicate, highlighting the heavy weighting of non-physical assets in the overall capital structure.

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Adjusted Return on Assets (ROA)

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
As Reported
Selected Financial Data (US$ in millions)
Net income 2,419 4,169 4,202 2,459 2,057
Total assets 78,717 75,803 70,379 51,333 43,332
Profitability Ratio
ROA1 3.07% 5.50% 5.97% 4.79% 4.75%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income 2,419 4,169 4,202 2,459 2,057
Adjusted total assets 67,508 64,349 61,244 45,121 37,048
Profitability Ratio
Adjusted ROA2 3.58% 6.48% 6.86% 5.45% 5.55%

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).

2022 Calculations

1 ROA = 100 × Net income ÷ Total assets
= 100 × 2,419 ÷ 78,717 = 3.07%

2 Adjusted ROA = 100 × Net income ÷ Adjusted total assets
= 100 × 2,419 ÷ 67,508 = 3.58%


The financial performance over the five-year period from 2018 to 2022 indicates a steady expansion of the asset base accompanied by fluctuations in asset efficiency. The consistently lower value of adjusted total assets compared to reported total assets confirms a significant presence of goodwill and intangible assets, which grew from approximately 6.28 billion USD in 2018 to 11.21 billion USD by the end of 2022.

Asset Base Expansion
Reported total assets increased from 43,332 million USD in 2018 to 78,717 million USD in 2022, representing a consistent growth trajectory. Adjusted total assets followed a similar upward trend, rising from 37,048 million USD to 67,508 million USD. The widening variance between reported and adjusted assets indicates an increase in the proportion of intangible assets within the total asset structure over the analyzed period.
Return on Assets (ROA) Trends
Both reported and adjusted ROA exhibited a peak in 2020, reaching 5.97% and 6.86% respectively. This period of peak efficiency was followed by a decline, with a particularly sharp decrease observed in 2022, where reported ROA dropped to 3.07% and adjusted ROA fell to 3.58%.
Effect of Intangible Asset Adjustments
Adjusted ROA remained consistently higher than reported ROA across all five years. This divergence suggests that the exclusion of goodwill and intangible assets results in a higher measured return, as the denominator is reduced while the numerator remains constant. The positive spread between the two metrics highlights the dilutive impact that intangible assets have on the reported asset efficiency.

The overall trajectory demonstrates that while the asset base expanded consistently, the efficiency of those assets experienced a period of growth followed by a significant contraction. The persistent gap between reported and adjusted ROA underscores the influence of intangible assets on the organization's financial ratios, providing a more optimistic view of operating efficiency when these non-physical assets are removed from the calculation.

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