Common-Size Balance Sheet: Assets
Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).
Over the observed five-year period, the composition of total assets reveals notable shifts between current and noncurrent asset categories. Current assets as a percentage of total assets decreased significantly from 22.76% in 2015 to 12.48% in 2019, indicating a reduction in more liquid assets or assets expected to be converted into cash within a year.
Conversely, noncurrent assets increased from 77.24% to 87.52%, reflecting a higher allocation towards long-term investments and assets not readily converted to cash. Such a shift suggests an emphasis on long-term operational capacity or acquisitions.
- Cash and Equivalents
- A decline is evident, dropping from 1.58% of total assets in 2015 to 0.9% in 2019. This year-over-year decrease indicates a reduced liquidity buffer within the asset structure.
- Accounts Receivable, Net
- This item showed a sharp decrease from 18.04% in 2015 to a low of 7.01% in 2016, followed by a gradual increase to 9.52% in 2019. The initial decrease might be related to tighter credit management or changes in sales volumes, while the later incremental rise suggests a stabilization or slight expansion in receivables.
- Prepaid Expenses and Other
- Remained relatively stable, fluctuating slightly around the 1% level, indicating consistent expenditure patterns relative to total asset size.
- Assets Held for Sale
- Fluctuated considerably, peaking at 2.44% in 2016 before declining to 0.03% by 2018 and rebounding slightly to 1.02% in 2019. This volatility suggests periodic decisions to divest or reclassify assets over the years.
- Property and Equipment, Net
- Displayed a declining trend from 16.92% in 2015 to 7.6% in 2019, indicating either depreciation outpacing capital expenditures, asset sales, or a shift away from owning physical assets.
- Brands and Goodwill
- Both categories showed substantial increases early in the period, with Brands rising from 3.24% to around 24-27% between 2015 and 2016, and Goodwill increasing from 15.5% to over 36% by 2019. These elevated levels reflect significant investment in intangible assets likely related to acquisitions and brand development. It is notable these assets slightly declined after their peaks but remained a dominant portion of total assets.
- Intangible Assets (Overall)
- Experienced a marked rise from 39.36% in 2015 to a peak of 75.21% in 2017, with a slight decrease thereafter, ending at 70.61% in 2019. This emphasizes the company's reliance on intangible value components such as brand equity and contractual rights, correlating with the increases in goodwill and brands.
- Contract Acquisition Costs and Other
- Decreased from 20.62% in 2015 to approximately 10.73% in 2019, suggesting either efficiency improvements or changes in contract-related asset capitalization policies.
- Equity Method Investments
- Remained relatively steady around 2-3%, with a slight decline to 2.3% noted in 2019, implying stable but not expanding influence or ownership in associated entities.
- Notes Receivable, Net (Noncurrent and Current combined)
- Overall low percentages throughout the period, declining to under 0.5% in later years, indicating limited exposure to such financial assets.
- Deferred Tax Assets
- Drastically reduced after 2015 from 11.05% to below 1%, showing possibly the use or expiration of tax-related timing differences or reassessment of recoverable tax benefits.
- Operating Lease Assets
- Data is available only for 2019, where it represented 3.54% of total assets, pointing to the capitalization of leases consistent with new accounting standards.
- Other Noncurrent Assets
- Generally declined from 3.67% in 2015 to around 2.38% in 2019, indicating some reduction or reclassification of miscellaneous long-term assets.
In summary, the asset base shifted from a more balanced current and noncurrent structure toward a dominance of intangible assets and goodwill, reflecting a strategic focus on brand value and acquisition-related assets. Simultaneously, decreases in cash, physical assets, and certain receivables hint at changes in operational or capital investment strategy. These trends suggest a company increasingly leveraging intangible and long-lived assets while managing liquidity more tightly.