Paying users zone. Data is covered by 
.
Get to Facebook Inc. for $19.99, or
get to whole website for at least 3 months from $49.99.
DuPont Analysis: Decomposition of ROE
Difficulty: Beginner
Decomposing ROE involves expressing net income divided by shareholders' equity as the product of component ratios.
Two-Component Disaggregation of ROE
Facebook Inc., decomposition of ROE
| ROE | = | ROA | × | Leverage | |
|---|---|---|---|---|---|
| Dec 31, 2017 | % |
% |
|
||
| Dec 31, 2016 | % |
% |
|
||
| Dec 31, 2015 | % |
% |
|
||
| Dec 31, 2014 | % |
% |
|
||
| Dec 31, 2013 | % |
% |
|
Source: Based on data from Facebook Inc. Annual Reports
The primary reason for the increase in Return on Equity (ROE) over 2017 year is the increase in profitability measured by Return on Assets (ROA).
Three-Component Disaggregation of ROE
Facebook Inc., decomposition of ROE
| ROE | = | Net Profit Margin | × | Asset Turnover | × | Leverage | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2017 | % |
% |
|
|
|||
| Dec 31, 2016 | % |
% |
|
|
|||
| Dec 31, 2015 | % |
% |
|
|
|||
| Dec 31, 2014 | % |
% |
|
|
|||
| Dec 31, 2013 | % |
% |
|
|
Source: Based on data from Facebook Inc. Annual Reports
The primary reason for the increase in Return on Equity (ROE) over 2017 year is the increase in efficiency measured by Asset Turnover.
Five-Component Disaggregation of ROE
Facebook Inc., decomposition of ROE
| ROE | = | Tax Burden | × | Interest Burden | × | EBIT Margin | × | Asset Turnover | × | Leverage | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2017 | % |
|
|
% |
|
|
|||||
| Dec 31, 2016 | % |
|
|
% |
|
|
|||||
| Dec 31, 2015 | % |
|
|
% |
|
|
|||||
| Dec 31, 2014 | % |
|
|
% |
|
|
|||||
| Dec 31, 2013 | % |
|
|
% |
|
|
Source: Based on data from Facebook Inc. Annual Reports
The primary reason for the increase in Return on Equity (ROE) over 2017 year is the increase in efficiency measured by Asset Turnover.
Two-Way Decomposition of ROA
Facebook Inc., decomposition of ROA
| ROA | = | Net Profit Margin | × | Asset Turnover | |
|---|---|---|---|---|---|
| Dec 31, 2017 | % |
% |
|
||
| Dec 31, 2016 | % |
% |
|
||
| Dec 31, 2015 | % |
% |
|
||
| Dec 31, 2014 | % |
% |
|
||
| Dec 31, 2013 | % |
% |
|
Source: Based on data from Facebook Inc. Annual Reports
The primary reason for the increase in Return on Assets (ROA) over 2017 year is the increase in Asset Turnover.
Four-Way Decomposition of ROA
Facebook Inc., decomposition of ROA
| ROA | = | Tax Burden | × | Interest Burden | × | EBIT Margin | × | Asset Turnover | |
|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2017 | % |
|
|
% |
|
||||
| Dec 31, 2016 | % |
|
|
% |
|
||||
| Dec 31, 2015 | % |
|
|
% |
|
||||
| Dec 31, 2014 | % |
|
|
% |
|
||||
| Dec 31, 2013 | % |
|
|
% |
|
Source: Based on data from Facebook Inc. Annual Reports
The primary reason for the increase in Return on Assets (ROA) over 2017 year is the increase in efficiency measured by Asset Turnover.
Decomposition of Net Profit Margin
Facebook Inc., decomposition of Net Profit Margin
| Net Profit Margin | = | Tax Burden | × | Interest Burden | × | EBIT Margin | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2017 | % |
|
|
% |
|||
| Dec 31, 2016 | % |
|
|
% |
|||
| Dec 31, 2015 | % |
|
|
% |
|||
| Dec 31, 2014 | % |
|
|
% |
|||
| Dec 31, 2013 | % |
|
|
% |
Source: Based on data from Facebook Inc. Annual Reports
The primary reason for the increase in Net Profit Margin over 2017 year is the increase in operating profitability measured by EBIT Margin.
