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Williams-Sonoma Inc. (NYSE:WSM)

This company has been moved to the archive! The financial data has not been updated since May 24, 2024.

DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin

Microsoft Excel

Two-Component Disaggregation of ROE

Williams-Sonoma Inc., decomposition of ROE

Microsoft Excel
ROE = ROA × Financial Leverage
Jan 28, 2024 44.63% = 18.01% × 2.48
Jan 29, 2023 66.31% = 24.19% × 2.74
Jan 30, 2022 67.68% = 24.35% × 2.78
Jan 31, 2021 41.23% = 14.60% × 2.82
Feb 2, 2020 28.81% = 8.78% × 3.28
Feb 3, 2019 28.87% = 11.86% × 2.43

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).


The Return on Equity (ROE) exhibited significant volatility over the analyzed period, characterized by a substantial surge between 2020 and 2022 followed by a marked contraction by January 2024. After maintaining a stable level of approximately 28.8% in 2019 and 2020, ROE peaked at 67.68% in January 2022 before retreating to 44.63% in January 2024.

Return on Assets (ROA)
ROA served as the primary driver of equity returns throughout the period. Following a dip to 8.78% in 2020, a sharp upward trajectory was observed, peaking at 24.35% in 2022. This indicates a period of significantly enhanced asset productivity and operational profitability. The subsequent decline to 18.01% in 2024 suggests a moderation in the efficiency gains realized during the peak years.
Financial Leverage
Financial leverage peaked in February 2020 at 3.28, which functioned as a compensatory mechanism to maintain ROE levels despite the contemporaneous decline in ROA. From 2021 onward, a consistent deleveraging trend is evident, with the ratio declining steadily from 2.82 to 2.48 by January 2024. This suggests a strategic reduction in the use of debt to amplify shareholder returns.
Interaction of Components
The disaggregation reveals that the exceptional expansion of ROE between 2021 and 2023 was driven almost exclusively by improvements in ROA, as this growth occurred while financial leverage was simultaneously decreasing. In contrast, the reduction in ROE observed in 2024 was the result of a dual contraction, where both asset profitability and the financial leverage multiplier declined concurrently.

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Three-Component Disaggregation of ROE

Williams-Sonoma Inc., decomposition of ROE

Microsoft Excel
ROE = Net Profit Margin × Asset Turnover × Financial Leverage
Jan 28, 2024 44.63% = 12.25% × 1.47 × 2.48
Jan 29, 2023 66.31% = 13.00% × 1.86 × 2.74
Jan 30, 2022 67.68% = 13.66% × 1.78 × 2.78
Jan 31, 2021 41.23% = 10.04% × 1.46 × 2.82
Feb 2, 2020 28.81% = 6.04% × 1.45 × 3.28
Feb 3, 2019 28.87% = 5.88% × 2.02 × 2.43

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).


The Return on Equity (ROE) exhibited a period of substantial growth followed by a partial correction between February 2019 and January 2024. After remaining stable at approximately 28% through 2020, ROE accelerated sharply to a peak of 67.68% in January 2022, before moderating to 44.63% by January 2024. This trajectory indicates a period of significant performance expansion driven by fundamental operational improvements rather than purely financial engineering.

Net Profit Margin
A strong upward trend in profitability is observed from 2019 to 2022, with the margin increasing from 5.88% to a peak of 13.66%. This expansion represents the primary catalyst for the increase in ROE during the analyzed period. While a slight contraction occurred in the final two years, the margin remained significantly elevated compared to the 2019-2020 baseline, ending at 12.25% in 2024.
Asset Turnover
Asset utilization demonstrated significant volatility. Following a decrease from 2.02 in 2019 to 1.45 in 2020, the ratio recovered steadily to reach 1.86 by January 2023. However, a notable decline to 1.47 occurred in 2024, indicating a reduction in the efficiency with which assets were utilized to generate revenue in the most recent period.
Financial Leverage
Financial leverage peaked in February 2020 at 3.28 and has since maintained a consistent downward trajectory, reaching 2.48 by January 2024. This suggests a strategic reduction in the reliance on debt to amplify returns, thereby lowering the financial risk profile of the company over time.

The convergence of these factors reveals that the peak in ROE in 2022 was driven by a combination of maximum profit margins and recovering asset efficiency, despite a moderating leverage ratio. The decline in ROE observed in 2024 is attributable to a simultaneous contraction across all three DuPont components: lower profitability, decreased asset turnover, and reduced financial leverage.

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Five-Component Disaggregation of ROE

Williams-Sonoma Inc., decomposition of ROE

Microsoft Excel
ROE = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover × Financial Leverage
Jan 28, 2024 44.63% = 0.75 × 1.02 × 16.05% × 1.47 × 2.48
Jan 29, 2023 66.31% = 0.75 × 1.00 × 17.27% × 1.86 × 2.74
Jan 30, 2022 67.68% = 0.78 × 1.00 × 17.62% × 1.78 × 2.78
Jan 31, 2021 41.23% = 0.76 × 0.98 × 13.43% × 1.46 × 2.82
Feb 2, 2020 28.81% = 0.78 × 0.98 × 7.90% × 1.45 × 3.28
Feb 3, 2019 28.87% = 0.78 × 0.98 × 7.69% × 2.02 × 2.43

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).


The Return on Equity (ROE) exhibited significant volatility over the analyzed period, characterized by a substantial surge that peaked in 2022 and 2023 before moderating in 2024. While ROE remained stable around 28.8% between 2019 and 2020, it climbed sharply to 67.68% by January 30, 2022, before declining to 44.63% by January 28, 2024.

Operating Profitability
The EBIT Margin served as the primary catalyst for the increase in ROE. A strong upward trend is observed from 7.69% in 2019 to a peak of 17.62% in 2022. Despite a slight contraction to 16.05% by 2024, the margin remains significantly higher than pre-2021 levels, indicating a fundamental improvement in operating efficiency and pricing power.
Asset Utilization
Asset Turnover demonstrated fluctuations throughout the period. After a decline from 2.02 in 2019 to approximately 1.45 in 2020 and 2021, the ratio recovered to 1.86 in 2023. However, a sharp decrease to 1.47 in 2024 suggests a reduction in the efficiency of assets in generating revenue toward the end of the period.
Financial Leverage
Financial Leverage peaked in 2020 at 3.28 but has followed a consistent downward trajectory since then, reaching 2.48 in 2024. This trend indicates a reduction in the reliance on debt to amplify returns, suggesting that the peak ROE levels in 2022 and 2023 were driven more by operational performance than by increased financial risk.
Tax and Interest Burdens
The Tax Burden remained relatively stable, fluctuating slightly between 0.75 and 0.78, implying a consistent effective tax rate. The Interest Burden remained near 1.00 throughout the period, ranging from 0.98 to 1.02, which signifies that interest expenses have had a negligible impact on the conversion of operating profit to net income.

In summary, the expansion of the EBIT Margin was the dominant driver of the heightened ROE observed between 2021 and 2023. The subsequent decline in ROE in 2024 is attributable to a combination of contracting EBIT margins, reduced asset turnover, and a lower financial leverage ratio.

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Two-Component Disaggregation of ROA

Williams-Sonoma Inc., decomposition of ROA

Microsoft Excel
ROA = Net Profit Margin × Asset Turnover
Jan 28, 2024 18.01% = 12.25% × 1.47
Jan 29, 2023 24.19% = 13.00% × 1.86
Jan 30, 2022 24.35% = 13.66% × 1.78
Jan 31, 2021 14.60% = 10.04% × 1.46
Feb 2, 2020 8.78% = 6.04% × 1.45
Feb 3, 2019 11.86% = 5.88% × 2.02

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).


The Return on Assets (ROA) experienced significant volatility between 2019 and 2024, characterized by an initial decline in 2020, a period of aggressive growth peaking in 2022 and 2023, and a subsequent correction in 2024.

Net Profit Margin
A sustained upward trend was observed from 2019 through 2022, where the margin expanded from 5.88% to a peak of 13.66%. This growth indicates a substantial improvement in cost management or pricing power. After 2022, the margin entered a period of moderate contraction, declining to 13.00% in 2023 and further to 12.25% by January 2024.
Asset Turnover
Asset utilization exhibited instability over the analyzed period. A sharp decline occurred between 2019 and 2020, with the ratio dropping from 2.02 to 1.45. A recovery phase ensued, with the ratio climbing to 1.86 by 2023, before falling again to 1.47 in 2024. This pattern suggests fluctuations in the efficiency of the asset base in generating sales.
Synthesis of ROA Components
The trajectory of the ROA was driven by the interplay between profit margins and asset turnover. The dip to 8.78% in 2020 was primarily attributable to the collapse in asset turnover, as profit margins remained relatively flat. The peak ROA of 24.35% in 2022 was achieved through a synergistic effect where both net profit margins and asset turnover increased simultaneously. The decline to 18.01% in 2024 was the result of a synchronized decrease in both components, indicating a simultaneous reduction in both operational profitability and asset efficiency.

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Four-Component Disaggregation of ROA

Williams-Sonoma Inc., decomposition of ROA

Microsoft Excel
ROA = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover
Jan 28, 2024 18.01% = 0.75 × 1.02 × 16.05% × 1.47
Jan 29, 2023 24.19% = 0.75 × 1.00 × 17.27% × 1.86
Jan 30, 2022 24.35% = 0.78 × 1.00 × 17.62% × 1.78
Jan 31, 2021 14.60% = 0.76 × 0.98 × 13.43% × 1.46
Feb 2, 2020 8.78% = 0.78 × 0.98 × 7.90% × 1.45
Feb 3, 2019 11.86% = 0.78 × 0.98 × 7.69% × 2.02

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).


The Return on Assets (ROA) exhibited significant volatility over the six-year period, characterized by an initial decline in 2020, a sharp ascent to a peak of 24.35% in 2022, and a subsequent moderation to 18.01% by 2024. This trajectory indicates a period of substantial profitability growth followed by a recent contraction in overall asset productivity.

Operating Profitability
The EBIT Margin served as the primary driver for the expansion of ROA. A consistent upward trend was observed from 7.69% in 2019 to a peak of 17.62% in 2022. Although a slight contraction occurred in 2023 and 2024, the margin remained significantly higher than pre-2021 levels, suggesting a fundamental shift in operating efficiency or pricing power.
Asset Efficiency
Asset Turnover demonstrated instability, starting at 2.02 in 2019 before dropping to 1.45 in 2020. While a recovery trend occurred between 2021 and 2023, reaching 1.86, the ratio fell again to 1.47 in 2024. This volatility suggests that fluctuations in ROA were partially influenced by varying levels of asset utilization and revenue generation per unit of asset.
Financial and Tax Burdens
The Tax Burden remained relatively stable, fluctuating minimally between 0.75 and 0.78, indicating a consistent effective tax environment. Similarly, the Interest Burden remained near parity, moving from 0.98 to 1.02. The increase to 1.02 in 2024 suggests that interest income may have marginally exceeded interest expenses, though the overall impact of both burdens on ROA was negligible compared to the influence of operating margins.
Synthesis of ROA Drivers
The analysis reveals that the surge in ROA during the 2021-2023 period was predominantly fueled by the expansion of the EBIT Margin, which more than offset the lower Asset Turnover compared to 2019. The decline in ROA in 2024 is attributed to a simultaneous contraction in both the EBIT Margin and Asset Turnover, highlighting a dual pressure on operating profitability and asset efficiency.

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Disaggregation of Net Profit Margin

Williams-Sonoma Inc., decomposition of net profit margin ratio

Microsoft Excel
Net Profit Margin = Tax Burden × Interest Burden × EBIT Margin
Jan 28, 2024 12.25% = 0.75 × 1.02 × 16.05%
Jan 29, 2023 13.00% = 0.75 × 1.00 × 17.27%
Jan 30, 2022 13.66% = 0.78 × 1.00 × 17.62%
Jan 31, 2021 10.04% = 0.76 × 0.98 × 13.43%
Feb 2, 2020 6.04% = 0.78 × 0.98 × 7.90%
Feb 3, 2019 5.88% = 0.78 × 0.98 × 7.69%

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).


The net profit margin experienced substantial growth between 2019 and 2022, increasing from 5.88% to a peak of 13.66%, followed by a slight moderation to 12.25% by January 2024. This expansion was primarily driven by significant improvements in operating performance, while tax and interest burdens remained relatively stable over the six-year period.

EBIT Margin
A strong upward trend in operational profitability is observed, with the EBIT margin rising from 7.69% in 2019 to 17.62% in 2022. This surge indicates a period of significant operational efficiency gains or pricing power. While the margin contracted slightly to 16.05% by 2024, it remains substantially higher than the pre-2021 levels, serving as the primary driver for the overall increase in net profit margin.
Tax Burden
The tax burden remained consistent, fluctuating marginally between 0.75 and 0.78. The lack of significant volatility in this ratio suggests that the growth in net profit was not the result of tax shielding or favorable changes in the effective tax rate, but rather a result of core business performance.
Interest Burden
The interest burden stayed remarkably stable, moving from 0.98 in 2019 to 1.02 in 2024. Because the ratio remained near 1.00, it is evident that interest expenses had a negligible impact on the conversion of operating income to net income throughout the period.

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