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Williams-Sonoma Inc. (NYSE:WSM)

This company has been moved to the archive! The financial data has not been updated since May 24, 2024.

Analysis of Goodwill and Intangible Assets

Microsoft Excel

Adjustments to Financial Statements: Removal of Goodwill

Williams-Sonoma Inc., Financial Data: Reported vs. Adjusted

Williams-Sonoma Inc., adjustments to financial statements

US$ in thousands

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
Adjustment to Total Assets
Total assets (as reported) 5,273,548 4,663,016 4,625,620 4,661,424 4,054,042 2,812,844
Less: Goodwill 77,306 77,307 85,354 85,446 85,343 85,382
Total assets (adjusted) 5,196,242 4,585,709 4,540,266 4,575,978 3,968,699 2,727,462
Adjustment to Stockholders’ Equity
Stockholders’ equity (as reported) 2,127,861 1,701,051 1,664,207 1,651,185 1,235,860 1,155,714
Less: Goodwill 77,306 77,307 85,354 85,446 85,343 85,382
Stockholders’ equity (adjusted) 2,050,555 1,623,744 1,578,853 1,565,739 1,150,517 1,070,332

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).


An analysis of the financial position from February 3, 2019, to January 28, 2024, reveals a consistent growth trajectory in both total assets and stockholders' equity. Reported total assets increased from 2,812,844 thousand US$ to 5,273,548 thousand US$, representing a significant expansion of the balance sheet over the five-year period. Similarly, reported stockholders' equity rose from 1,155,714 thousand US$ to 2,127,861 thousand US$, indicating a strengthening of the company's net worth.

Impact of Goodwill and Intangible Asset Adjustments
The adjustment process involves the removal of goodwill and intangible assets from both the asset and equity totals. Between 2019 and 2022, the variance between reported and adjusted figures remained remarkably stable, hovering around 85,300 thousand US$. A slight reduction in the value of these intangibles is observed starting in January 2023, where the adjustment amount decreased to approximately 77,300 thousand US$ and remained constant through January 2024.
Asset Base Proportionality
While the absolute value of the goodwill adjustment remained relatively flat, its proportional impact on the total asset base diminished over time. In February 2019, the adjustment represented approximately 3.0% of reported total assets. By January 2024, due to the substantial growth in total assets, the adjustment represented only approximately 1.5% of the reported total.
Equity Valuation Trends
The adjustment to stockholders' equity mirrors the asset adjustment exactly, ensuring the balance sheet remains in equilibrium. Adjusted stockholders' equity grew from 1,070,332 thousand US$ in 2019 to 2,050,555 thousand US$ in 2024. The consistency of the adjustment amount suggests that the company has not engaged in significant new acquisitions resulting in substantial new goodwill during this period, nor has there been significant impairment other than the minor decrease observed in 2023.

Overall, the data indicates that the company's growth is driven by tangible asset accumulation and organic equity increases rather than through the acquisition of intangible assets. The diminishing relative weight of goodwill suggests a transition toward a balance sheet more heavily weighted by operating assets.

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Adjusted Financial Ratios: Removal of Goodwill (Summary)

Williams-Sonoma Inc., Financial Ratios: Reported vs. Adjusted

Williams-Sonoma Inc., adjusted financial ratios

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
Total Asset Turnover
Reported total asset turnover 1.47 1.86 1.78 1.46 1.45 2.02
Adjusted total asset turnover 1.49 1.89 1.82 1.48 1.49 2.08
Financial Leverage
Reported financial leverage 2.48 2.74 2.78 2.82 3.28 2.43
Adjusted financial leverage 2.53 2.82 2.88 2.92 3.45 2.55
Return on Equity (ROE)
Reported ROE 44.63% 66.31% 67.68% 41.23% 28.81% 28.87%
Adjusted ROE 46.32% 69.46% 71.34% 43.48% 30.95% 31.18%
Return on Assets (ROA)
Reported ROA 18.01% 24.19% 24.35% 14.60% 8.78% 11.86%
Adjusted ROA 18.28% 24.60% 24.81% 14.88% 8.97% 12.23%

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).


The removal of goodwill and intangible assets results in a consistent upward adjustment across all efficiency, leverage, and profitability metrics over the observed six-year period. This suggests that the presence of these non-physical assets lowers reported performance and understates the underlying operational efficiency and return on tangible capital.

Asset Turnover
A consistent variance is observed between reported and adjusted total asset turnover, with adjusted figures remaining higher across all periods. Both metrics followed a similar trajectory, characterized by a decline between 2019 and 2021, a recovery peaking in 2023, and a subsequent contraction in 2024. The adjusted ratio indicates a higher capacity to generate sales when the asset base is limited to tangible assets.
Financial Leverage
Financial leverage peaked in 2020 at a reported 3.28, with the adjusted ratio reaching 3.45. A gradual reduction in leverage is evident through 2024. The adjusted leverage ratios are systematically higher than reported values, indicating that the removal of intangible assets reduces the equity base, thereby increasing the calculated financial risk relative to tangible equity.
Return on Equity (ROE)
ROE exhibited significant growth and volatility, escalating from reported levels of 28.87% in 2019 to a peak of 67.68% in 2022. Adjusted ROE consistently outperforms reported ROE, with the gap widening during the 2022-2023 peak. This demonstrates that profitability is significantly more concentrated when measured against the tangible equity of the firm.
Return on Assets (ROA)
ROA trends mirror those of ROE, with a notable trough in 2020 followed by a sharp increase in 2022 and 2023. Adjusted ROA is marginally higher than reported ROA, indicating that while goodwill influences the total asset base, its impact on the ROA metric is less pronounced than its impact on ROE and financial leverage.

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Adjusted Total Asset Turnover

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
As Reported
Selected Financial Data (US$ in thousands)
Net revenues 7,750,652 8,674,417 8,245,936 6,783,189 5,898,008 5,671,593
Total assets 5,273,548 4,663,016 4,625,620 4,661,424 4,054,042 2,812,844
Activity Ratio
Total asset turnover1 1.47 1.86 1.78 1.46 1.45 2.02
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Net revenues 7,750,652 8,674,417 8,245,936 6,783,189 5,898,008 5,671,593
Adjusted total assets 5,196,242 4,585,709 4,540,266 4,575,978 3,968,699 2,727,462
Activity Ratio
Adjusted total asset turnover2 1.49 1.89 1.82 1.48 1.49 2.08

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

2024 Calculations

1 Total asset turnover = Net revenues ÷ Total assets
= 7,750,652 ÷ 5,273,548 = 1.47

2 Adjusted total asset turnover = Net revenues ÷ Adjusted total assets
= 7,750,652 ÷ 5,196,242 = 1.49


An analysis of total assets and asset turnover from February 2019 to January 2024 reveals a general upward trend in the asset base accompanied by periodic fluctuations in operational efficiency. The adjustment of total assets, which removes the impact of goodwill and intangible assets, provides a more focused view of the productivity of tangible operational assets.

Asset Base Evolution
Reported total assets increased significantly from US$ 2,812,844 thousand in February 2019 to US$ 5,273,548 thousand by January 2024. Adjusted total assets followed a nearly identical trajectory, rising from US$ 2,727,462 thousand to US$ 5,196,242 thousand. The delta between reported and adjusted assets remained relatively stable throughout the period, indicating that the valuation of goodwill and intangible assets did not fluctuate drastically relative to the overall growth of the balance sheet.
Total Asset Turnover Dynamics
The reported total asset turnover exhibited notable volatility, dropping from 2.02 in 2019 to 1.45 in 2020 and 1.46 in 2021. A recovery trend was observed thereafter, with the ratio peaking at 1.86 in January 2023 before declining to 1.47 in January 2024. This pattern suggests a period of reduced asset efficiency followed by a strong recovery and a subsequent correction in the most recent fiscal year.
Comparative Analysis of Adjusted Turnover
Adjusted total asset turnover consistently outperformed the reported ratio in every period analyzed. The adjusted ratio peaked at 1.89 in January 2023, compared to the reported 1.86. The narrow variance between the reported and adjusted turnover ratios indicates that intangible assets constitute a small portion of the total asset base, meaning their exclusion only marginally increases the calculated efficiency of the company's assets in generating revenue.

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Adjusted Financial Leverage

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
As Reported
Selected Financial Data (US$ in thousands)
Total assets 5,273,548 4,663,016 4,625,620 4,661,424 4,054,042 2,812,844
Stockholders’ equity 2,127,861 1,701,051 1,664,207 1,651,185 1,235,860 1,155,714
Solvency Ratio
Financial leverage1 2.48 2.74 2.78 2.82 3.28 2.43
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Adjusted total assets 5,196,242 4,585,709 4,540,266 4,575,978 3,968,699 2,727,462
Adjusted stockholders’ equity 2,050,555 1,623,744 1,578,853 1,565,739 1,150,517 1,070,332
Solvency Ratio
Adjusted financial leverage2 2.53 2.82 2.88 2.92 3.45 2.55

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

2024 Calculations

1 Financial leverage = Total assets ÷ Stockholders’ equity
= 5,273,548 ÷ 2,127,861 = 2.48

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted stockholders’ equity
= 5,196,242 ÷ 2,050,555 = 2.53


An examination of the financial position from February 2019 through January 2024 reveals a significant expansion in both asset and equity bases, accompanied by a period of increased and subsequent declining financial leverage.

Asset and Equity Growth
Reported total assets grew from 2,812,844 thousand US$ in 2019 to 5,273,548 thousand US$ in 2024. A similar upward trajectory is observed in stockholders' equity, which increased from 1,155,714 thousand US$ to 2,127,861 thousand US$ over the same period. The growth was most pronounced between 2019 and 2021, indicating a substantial expansion of the balance sheet.
Impact of Intangible Assets on Leverage
A consistent variance exists between reported and adjusted figures, where adjusted total assets and adjusted stockholders' equity are lower than their reported counterparts. This indicates the presence of goodwill and intangible assets. The removal of these assets results in a higher financial leverage ratio across all periods. For instance, in 2024, the reported leverage of 2.48 increases to an adjusted leverage of 2.53, demonstrating that the exclusion of intangible assets provides a more conservative view of the company's financial gearing.
Financial Leverage Trends
Financial leverage experienced a sharp increase in 2020, with adjusted leverage peaking at 3.45. Following this peak, a steady downward trend is observed from 2021 through 2024. The adjusted financial leverage declined sequentially from 2.92 in 2021 to 2.53 in 2024. This pattern suggests a strategic deleveraging process or a significant increase in retained earnings relative to debt obligations.
Comparative Leverage Analysis
The gap between reported and adjusted financial leverage remained relatively stable throughout the observation period, typically ranging between 0.05 and 0.17. This stability suggests that while the absolute value of intangible assets grew alongside total assets, their proportional impact on the leverage ratio remained consistent.

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Adjusted Return on Equity (ROE)

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
As Reported
Selected Financial Data (US$ in thousands)
Net earnings 949,762 1,127,904 1,126,337 680,714 356,062 333,684
Stockholders’ equity 2,127,861 1,701,051 1,664,207 1,651,185 1,235,860 1,155,714
Profitability Ratio
ROE1 44.63% 66.31% 67.68% 41.23% 28.81% 28.87%
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Net earnings 949,762 1,127,904 1,126,337 680,714 356,062 333,684
Adjusted stockholders’ equity 2,050,555 1,623,744 1,578,853 1,565,739 1,150,517 1,070,332
Profitability Ratio
Adjusted ROE2 46.32% 69.46% 71.34% 43.48% 30.95% 31.18%

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

2024 Calculations

1 ROE = 100 × Net earnings ÷ Stockholders’ equity
= 100 × 949,762 ÷ 2,127,861 = 44.63%

2 Adjusted ROE = 100 × Net earnings ÷ Adjusted stockholders’ equity
= 100 × 949,762 ÷ 2,050,555 = 46.32%


An analysis of the financial metrics from 2019 to 2024 reveals a consistent growth pattern in equity and a significant volatility in Return on Equity (ROE), with a persistent gap between reported and adjusted figures due to the exclusion of intangible assets and goodwill.

Equity Base Trends
Reported stockholders' equity demonstrated steady growth over the six-year period, increasing from 1,155,714 thousand USD in 2019 to 2,127,861 thousand USD in 2024. Adjusted stockholders' equity followed an identical trajectory, remaining consistently lower than the reported figures. The fact that adjusted equity is lower indicates that the adjustment removes the carrying value of goodwill and intangible assets from the capital base.
Return on Equity (ROE) Correlation
A positive correlation exists between the reported and adjusted ROE, though the adjusted ROE is higher in every measured period. This disparity occurs because the same net income is divided by a smaller equity base in the adjusted calculation. The premium of adjusted ROE over reported ROE was most evident during the 2022-2023 peak, where the adjusted figure reached a high of 71.34% compared to the reported 67.68%.
Profitability Volatility and Performance
ROE levels experienced a sharp escalation starting in 2021, peaking in 2022. After the 2022 peak, a gradual decline is observed through 2024. Despite this correction, the 2024 adjusted ROE of 46.32% represents a substantial increase over the 2019 and 2020 levels, which hovered around 31%. This suggests a long-term improvement in the efficiency of generating profits from the tangible equity base.

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Adjusted Return on Assets (ROA)

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
As Reported
Selected Financial Data (US$ in thousands)
Net earnings 949,762 1,127,904 1,126,337 680,714 356,062 333,684
Total assets 5,273,548 4,663,016 4,625,620 4,661,424 4,054,042 2,812,844
Profitability Ratio
ROA1 18.01% 24.19% 24.35% 14.60% 8.78% 11.86%
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Net earnings 949,762 1,127,904 1,126,337 680,714 356,062 333,684
Adjusted total assets 5,196,242 4,585,709 4,540,266 4,575,978 3,968,699 2,727,462
Profitability Ratio
Adjusted ROA2 18.28% 24.60% 24.81% 14.88% 8.97% 12.23%

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

2024 Calculations

1 ROA = 100 × Net earnings ÷ Total assets
= 100 × 949,762 ÷ 5,273,548 = 18.01%

2 Adjusted ROA = 100 × Net earnings ÷ Adjusted total assets
= 100 × 949,762 ÷ 5,196,242 = 18.28%


Total asset growth exhibited a significant upward trajectory over the observed six-year period, increasing from 2.8 billion US dollars in February 2019 to over 5.2 billion US dollars by January 2024. The asset base expanded most rapidly between 2019 and 2021, followed by a period of relative stabilization before another increase in the final fiscal year.

Asset Base Adjustments
A consistent variance is observed between reported total assets and adjusted total assets. Adjusted assets remained lower than reported figures throughout the entire period, indicating the presence of goodwill and intangible assets. The delta between these two figures remained relatively stable, suggesting that the expansion of the balance sheet was primarily driven by operating assets rather than aggressive acquisitions resulting in high goodwill.
ROA Performance Trends
Return on assets experienced notable volatility, characterized by a dip to 8.78% in February 2020, followed by a sharp acceleration that peaked in January 2022 at 24.35%. A slight contraction occurred in January 2023, with a more pronounced decline to 18.01% by January 2024. This pattern indicates a period of exceptional capital efficiency between 2021 and 2023, followed by a subsequent normalization.
Impact of Asset Adjustment on ROA
Adjusted ROA consistently outperformed reported ROA across all reporting dates. The premium of adjusted ROA over reported ROA was most evident during the peak performance years of 2022 and 2023. This confirms that the exclusion of non-operating intangible assets and goodwill provides a more favorable view of the company's operational efficiency in generating returns from its tangible asset base.

The correlation between the increase in total assets and the fluctuations in ROA suggests that while the company successfully scaled its asset base, the rate of return on those assets was subject to external or operational cycles, particularly evidenced by the surge and subsequent correction between 2020 and 2024.

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