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Williams-Sonoma Inc. (NYSE:WSM)

This company has been moved to the archive! The financial data has not been updated since May 24, 2024.

Analysis of Profitability Ratios

Microsoft Excel

Profitability Ratios (Summary)

Return on Sales

Return on Investment

Williams-Sonoma Inc., profitability ratios

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
Return on Sales
Gross profit margin 42.62% 42.40% 44.05% 38.86% 36.27% 37.04%
Operating profit margin 16.05% 17.27% 17.62% 13.43% 7.90% 7.69%
Net profit margin 12.25% 13.00% 13.66% 10.04% 6.04% 5.88%
Return on Investment
Return on equity (ROE) 44.63% 66.31% 67.68% 41.23% 28.81% 28.87%
Return on assets (ROA) 18.01% 24.19% 24.35% 14.60% 8.78% 11.86%

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).


The profitability profile demonstrates a substantial expansion phase beginning in 2021, peaking in 2022, and transitioning into a period of stabilization with a moderate correction in efficiency ratios in the most recent fiscal year.

Margin Analysis
Gross profit margin shifted upward from 37.04% in 2019 to a peak of 44.05% in 2022, before settling at 42.62% by January 28, 2024. This expansion in gross profitability coincided with significant improvements in operational efficiency; the operating profit margin more than doubled from 7.69% in 2019 to 17.62% in 2022. Net profit margin mirrored this trend, rising from 5.88% to a peak of 13.66% in 2022, followed by a gradual decline to 12.25% in 2024.
Return on Equity and Assets
Return on equity (ROE) exhibited an aggressive upward trajectory, increasing from 28.87% in 2019 to a peak of 67.68% in 2022, followed by a sharp contraction to 44.63% in 2024. Return on assets (ROA) followed a similar pattern, moving from 11.86% in 2019 to a high of 24.35% in 2022, before decreasing to 18.01% in 2024. The synchronized movement of these metrics indicates a period of exceptional capital efficiency and asset productivity between 2021 and 2023, which has since normalized.

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Gross Profit Margin

Williams-Sonoma Inc., gross profit margin calculation, comparison to benchmarks

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
Selected Financial Data (US$ in thousands)
Gross profit 3,303,601 3,677,733 3,631,963 2,636,269 2,139,092 2,101,013
Net revenues 7,750,652 8,674,417 8,245,936 6,783,189 5,898,008 5,671,593
Profitability Ratio
Gross profit margin1 42.62% 42.40% 44.05% 38.86% 36.27% 37.04%
Benchmarks
Gross Profit Margin, Competitors2
Amazon.com Inc. 48.85% 46.98% 43.81% 42.03% — —
Home Depot Inc. 33.38% 33.53% 33.63% 33.95% — —
Lowe’s Cos. Inc. 33.39% 33.23% 33.30% 33.01% — —
TJX Cos. Inc. 30.00% 27.61% 28.50% 23.66% — —

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

1 2024 Calculation
Gross profit margin = 100 × Gross profit ÷ Net revenues
= 100 × 3,303,601 ÷ 7,750,652 = 42.62%

2 Click competitor name to see calculations.


Between February 2019 and January 2024, a period of significant growth in both top-line revenue and absolute gross profit was observed, followed by a moderate contraction in the most recent fiscal year. The overall trajectory indicates a substantial expansion of profitability efficiency during the middle of the period, which has largely been sustained despite a recent decline in total sales.

Net Revenue and Gross Profit Trends
Net revenues grew steadily from US$ 5,671,593 thousand in 2019 to a peak of US$ 8,674,417 thousand in 2023. Gross profit followed a similar trajectory, increasing from US$ 2,101,013 thousand in 2019 to a high of US$ 3,677,733 thousand in 2023. In the final year ending January 28, 2024, both metrics experienced a decline, with net revenues falling to US$ 7,750,652 thousand and gross profit decreasing to US$ 3,303,601 thousand.
Gross Profit Margin Analysis
The gross profit margin showed a notable upward trend between 2020 and 2022. After a slight dip to 36.27% in 2020, the margin climbed sharply to a peak of 44.05% in January 2022. This expansion suggests improved pricing power or a more favorable cost structure during this period.
Margin Stabilization and Resilience
Following the 2022 peak, the gross profit margin underwent a slight correction to 42.40% in 2023 and stabilized at 42.62% in 2024. Although absolute revenue and profit decreased in the final year, the margin remained significantly higher than the 36% to 38% range observed from 2019 to 2021, indicating a permanent shift toward higher operational efficiency in cost of sales.

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Operating Profit Margin

Williams-Sonoma Inc., operating profit margin calculation, comparison to benchmarks

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
Selected Financial Data (US$ in thousands)
Operating income 1,244,193 1,498,422 1,453,116 910,697 465,874 435,953
Net revenues 7,750,652 8,674,417 8,245,936 6,783,189 5,898,008 5,671,593
Profitability Ratio
Operating profit margin1 16.05% 17.27% 17.62% 13.43% 7.90% 7.69%
Benchmarks
Operating Profit Margin, Competitors2
Amazon.com Inc. 10.75% 6.41% 2.38% 5.30% — —
Home Depot Inc. 14.21% 15.27% 15.24% 13.84% — —
Lowe’s Cos. Inc. 13.38% 10.47% 12.56% 10.77% — —
TJX Cos. Inc. 10.69% 9.73% 9.79% 1.81% — —
Operating Profit Margin, Sector
Consumer Discretionary Distribution & Retail 11.56% 8.63% 6.44% 7.38% — —
Operating Profit Margin, Industry
Consumer Discretionary 10.96% 9.02% 8.35% 8.71% — —

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

1 2024 Calculation
Operating profit margin = 100 × Operating income ÷ Net revenues
= 100 × 1,244,193 ÷ 7,750,652 = 16.05%

2 Click competitor name to see calculations.


The financial performance over the six-year period is characterized by a significant expansion in operational efficiency between 2019 and 2022, followed by a period of stabilization and a subsequent contraction in the most recent fiscal year.

Operating Profit Margin Evolution
The operating profit margin exhibited a strong upward trajectory, rising from 7.69% in 2019 to a peak of 17.62% in 2022. The most pronounced acceleration occurred between 2020 and 2022, where the margin more than doubled, indicating a substantial improvement in the company's ability to convert net revenues into operating profit.
Operating Income and Revenue Correlation
Operating income grew at a rate that significantly outpaced net revenue growth during the expansion phase. While net revenues increased from approximately 5.67 billion US dollars in 2019 to a peak of 8.67 billion US dollars in 2023, operating income surged from 435.95 million US dollars to a peak of 1.498 billion US dollars in 2023, reflecting enhanced operational leverage.
Recent Performance Trends
A reversal in growth trends is observed in the fiscal year ending January 28, 2024. Net revenues declined to 7.75 billion US dollars, and operating income fell to 1.24 billion US dollars. This resulted in a contraction of the operating profit margin to 16.05%, although this figure remains substantially higher than the levels recorded prior to 2021.

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Net Profit Margin

Williams-Sonoma Inc., net profit margin calculation, comparison to benchmarks

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
Selected Financial Data (US$ in thousands)
Net earnings 949,762 1,127,904 1,126,337 680,714 356,062 333,684
Net revenues 7,750,652 8,674,417 8,245,936 6,783,189 5,898,008 5,671,593
Profitability Ratio
Net profit margin1 12.25% 13.00% 13.66% 10.04% 6.04% 5.88%
Benchmarks
Net Profit Margin, Competitors2
Amazon.com Inc. 9.29% 5.29% -0.53% 7.10% — —
Home Depot Inc. 9.92% 10.87% 10.87% 9.74% — —
Lowe’s Cos. Inc. 8.94% 6.63% 8.77% 6.51% — —
TJX Cos. Inc. 8.25% 7.00% 6.76% 0.28% — —
Net Profit Margin, Sector
Consumer Discretionary Distribution & Retail 9.30% 6.54% 3.14% 7.21% — —
Net Profit Margin, Industry
Consumer Discretionary 8.69% 7.84% 5.02% 9.12% — —

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

1 2024 Calculation
Net profit margin = 100 × Net earnings ÷ Net revenues
= 100 × 949,762 ÷ 7,750,652 = 12.25%

2 Click competitor name to see calculations.


The financial performance from February 2019 to January 2024 is characterized by a period of significant margin expansion followed by a recent moderating trend. Net profit margins more than doubled over the analysis period, reflecting a substantial improvement in operational efficiency and profitability before a slight contraction occurred in the final two years.

Profitability Growth Phase
A consistent upward trajectory in net profit margins is observed between February 2019 and January 2022. The margin rose from 5.88% in 2019 to a peak of 13.66% in 2022. This expansion was driven by net earnings growing from US$333.7 million to US$1.13 billion, a growth rate that significantly outpaced the increase in net revenues during the same interval.
Revenue and Earnings Peak
Net revenues reached a maximum of US$8.67 billion in January 2023, which also aligned with the highest recorded net earnings of US$1.13 billion. However, the net profit margin began a slight descent during this period, moving from 13.66% in 2022 to 13.00% in 2023, suggesting that revenue growth was no longer translating into proportional margin gains.
Recent Contraction Trend
A downward trend is evident in the fiscal year ending January 2024. Net revenues decreased to US$7.75 billion, and net earnings fell to US$949.8 million. This resulted in a further reduction of the net profit margin to 12.25%. While this represents a decline from the 2022 peak, the margin remains substantially higher than the levels observed in 2019 and 2020.

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Return on Equity (ROE)

Williams-Sonoma Inc., ROE calculation, comparison to benchmarks

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
Selected Financial Data (US$ in thousands)
Net earnings 949,762 1,127,904 1,126,337 680,714 356,062 333,684
Stockholders’ equity 2,127,861 1,701,051 1,664,207 1,651,185 1,235,860 1,155,714
Profitability Ratio
ROE1 44.63% 66.31% 67.68% 41.23% 28.81% 28.87%
Benchmarks
ROE, Competitors2
Amazon.com Inc. 20.72% 15.07% -1.86% 24.13% — —
Home Depot Inc. 1,450.48% 1,095.07% — 390.00% — —
Lowe’s Cos. Inc. — — — 406.05% — —
TJX Cos. Inc. 61.27% 54.97% 54.69% 1.55% — —
ROE, Sector
Consumer Discretionary Distribution & Retail 31.01% 29.39% 17.48% 35.05% — —
ROE, Industry
Consumer Discretionary 27.93% 29.93% 20.78% 33.71% — —

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

1 2024 Calculation
ROE = 100 × Net earnings ÷ Stockholders’ equity
= 100 × 949,762 ÷ 2,127,861 = 44.63%

2 Click competitor name to see calculations.


The return on equity (ROE) for Williams-Sonoma Inc. exhibited significant volatility between February 2019 and January 2024, characterized by a period of aggressive expansion followed by a notable contraction in the final year of the period.

Net Earnings Trajectory
Net earnings demonstrated substantial growth from 333,684 thousand US$ in 2019 to a peak of 1,127,904 thousand US$ in 2023. The most rapid acceleration occurred between 2020 and 2022, where earnings more than tripled. However, a decline was observed in 2024, with net earnings falling to 949,762 thousand US$.
Stockholders' Equity Growth
Equity maintained a consistent upward trend throughout the six-year period, increasing from 1,155,714 thousand US$ in 2019 to 2,127,861 thousand US$ in 2024. This steady accumulation of equity indicates a continuous increase in the company's book value.
Return on Equity (ROE) Analysis
ROE remained stable at approximately 28.8% between 2019 and 2020 before surging to a peak of 67.68% in 2022. This spike was primarily driven by net earnings growing at a rate that far exceeded the growth of stockholders' equity. While ROE remained high in 2023 at 66.31%, it experienced a sharp correction to 44.63% in 2024. This decline is attributable to the dual impact of decreasing net earnings and a simultaneous increase in the equity base, which diluted the return percentage.

Overall, while the ROE in 2024 remains significantly higher than the 2019-2020 baseline, the trend indicates a transition from a phase of hyper-profitability back toward more moderate levels of capital efficiency.

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Return on Assets (ROA)

Williams-Sonoma Inc., ROA calculation, comparison to benchmarks

Microsoft Excel
Jan 28, 2024 Jan 29, 2023 Jan 30, 2022 Jan 31, 2021 Feb 2, 2020 Feb 3, 2019
Selected Financial Data (US$ in thousands)
Net earnings 949,762 1,127,904 1,126,337 680,714 356,062 333,684
Total assets 5,273,548 4,663,016 4,625,620 4,661,424 4,054,042 2,812,844
Profitability Ratio
ROA1 18.01% 24.19% 24.35% 14.60% 8.78% 11.86%
Benchmarks
ROA, Competitors2
Amazon.com Inc. 9.48% 5.76% -0.59% 7.93% — —
Home Depot Inc. 19.79% 22.38% 22.86% 18.23% — —
Lowe’s Cos. Inc. 18.49% 14.73% 18.91% 12.49% — —
TJX Cos. Inc. 15.04% 12.34% 11.53% 0.29% — —
ROA, Sector
Consumer Discretionary Distribution & Retail 11.20% 8.50% 4.19% 9.17% — —
ROA, Industry
Consumer Discretionary 8.12% 7.57% 4.81% 7.99% — —

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

1 2024 Calculation
ROA = 100 × Net earnings ÷ Total assets
= 100 × 949,762 ÷ 5,273,548 = 18.01%

2 Click competitor name to see calculations.


The return on assets (ROA) exhibited significant volatility between February 2019 and January 2024, characterized by an initial decline, a period of rapid expansion, and a recent correction. The overall trajectory indicates a substantial improvement in asset efficiency during the middle of the period, though recent figures suggest a moderation in profitability relative to the asset base.

Initial Asset Expansion and ROA Compression
Between February 2019 and February 2020, ROA decreased from 11.86% to 8.78%. This decline was primarily driven by a significant increase in total assets, which grew from approximately 2.81 billion to 4.05 billion, outpacing the modest growth observed in net earnings.
Accelerated Profitability and Efficiency Peak
A sharp upward trend occurred between January 2021 and January 2022, with ROA reaching a peak of 24.35%. This expansion was fueled by an exponential increase in net earnings, which climbed from 680.7 million in 2021 to 1.13 billion in 2022, while total assets remained relatively stable around the 4.6 billion mark.
Stabilization and Recent Contraction
Asset efficiency remained stable through January 2023 with an ROA of 24.19%. However, a notable contraction to 18.01% was recorded by January 2024. This decrease is attributed to a dual pressure: a reduction in net earnings to 949.8 million and a simultaneous increase in the total asset base to 5.27 billion.

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