Net Profit Margin
since 2005
Calculation
Williams-Sonoma Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net earnings1 | ÷ | Net revenues1 | |
|---|---|---|---|---|---|---|---|
| Jan 28, 2024 | 12.25% | = | 100 | × | 949,762) | ÷ | 7,750,652) |
| Jan 29, 2023 | 13.00% | = | 100 | × | 1,127,904) | ÷ | 8,674,417) |
| Jan 30, 2022 | 13.66% | = | 100 | × | 1,126,337) | ÷ | 8,245,936) |
| Jan 31, 2021 | 10.04% | = | 100 | × | 680,714) | ÷ | 6,783,189) |
| Feb 2, 2020 | 6.04% | = | 100 | × | 356,062) | ÷ | 5,898,008) |
| Feb 3, 2019 | 5.88% | = | 100 | × | 333,684) | ÷ | 5,671,593) |
| Jan 28, 2018 | 4.90% | = | 100 | × | 259,545) | ÷ | 5,292,359) |
| Jan 29, 2017 | 6.01% | = | 100 | × | 305,387) | ÷ | 5,083,812) |
| Jan 31, 2016 | 6.23% | = | 100 | × | 310,068) | ÷ | 4,976,090) |
| Feb 1, 2015 | 6.57% | = | 100 | × | 308,854) | ÷ | 4,698,719) |
| Feb 2, 2014 | 6.36% | = | 100 | × | 278,902) | ÷ | 4,387,889) |
| Feb 3, 2013 | 6.35% | = | 100 | × | 256,730) | ÷ | 4,042,870) |
| Jan 29, 2012 | 6.37% | = | 100 | × | 236,931) | ÷ | 3,720,895) |
| Jan 30, 2011 | 5.71% | = | 100 | × | 200,227) | ÷ | 3,504,158) |
| Jan 31, 2010 | 2.50% | = | 100 | × | 77,442) | ÷ | 3,102,704) |
| Feb 1, 2009 | 0.89% | = | 100 | × | 30,024) | ÷ | 3,361,472) |
| Feb 3, 2008 | 4.96% | = | 100 | × | 195,757) | ÷ | 3,944,934) |
| Jan 28, 2007 | 5.60% | = | 100 | × | 208,868) | ÷ | 3,727,513) |
| Jan 29, 2006 | 6.07% | = | 100 | × | 214,866) | ÷ | 3,538,947) |
| Jan 30, 2005 | 6.10% | = | 100 | × | 191,234) | ÷ | 3,136,931) |
Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03), 10-K (reporting date: 2018-01-28), 10-K (reporting date: 2017-01-29), 10-K (reporting date: 2016-01-31), 10-K (reporting date: 2015-02-01), 10-K (reporting date: 2014-02-02), 10-K (reporting date: 2013-02-03), 10-K (reporting date: 2012-01-29), 10-K (reporting date: 2011-01-30), 10-K (reporting date: 2010-01-31), 10-K (reporting date: 2009-02-01), 10-K (reporting date: 2008-02-03), 10-K (reporting date: 2007-01-28), 10-K (reporting date: 2006-01-29), 10-K (reporting date: 2005-01-30).
1 US$ in thousands
The net profit margin reflects a trajectory of significant volatility followed by a structural shift toward higher profitability. Between 2005 and 2024, the margin evolved from a baseline of approximately 6% to a peak exceeding 13%, despite a severe contraction during the 2009 fiscal year.
- Volatility and Crisis Impact (2005–2010)
- From 2005 to 2008, the net profit margin remained relatively stable, fluctuating between 6.10% and 4.96%. A sharp decline occurred in 2009, where the margin dropped to 0.89%, representing the lowest point in the analyzed period. This was followed by a partial recovery to 2.50% in 2010.
- Recovery and Stabilization (2011–2019)
- The period between 2011 and 2019 was characterized by a return to historical norms. The margin stabilized primarily within the 4.90% to 6.57% range. A peak of 6.57% was reached in 2015, followed by a temporary decline to 4.90% in 2018 before returning to 5.88% in 2019.
- Accelerated Margin Expansion (2020–2024)
- A substantial upward shift in profitability is observed starting in 2021, with the net profit margin increasing to 10.04%. This growth culminated in a peak of 13.66% in 2022. While a slight moderation occurred in subsequent years, with the margin settling at 13.00% in 2023 and 12.25% in 2024, the current profitability levels remain significantly higher than the historical averages observed prior to 2020.
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Comparison to Competitors
Williams-Sonoma Inc., net profit margin, long-term trends, comparison to competitors
| Williams-Sonoma Inc. | Amazon.com Inc. | Home Depot Inc. | Lowe’s Cos. Inc. | TJX Cos. Inc. | |
|---|---|---|---|---|---|
| Jan 28, 2024 | 12.25% | 9.29% | 9.92% | 8.94% | 8.25% |
| Jan 29, 2023 | 13.00% | 5.29% | 10.87% | 6.63% | 7.00% |
| Jan 30, 2022 | 13.66% | -0.53% | 10.87% | 8.77% | 6.76% |
| Jan 31, 2021 | 10.04% | 7.10% | 9.74% | 6.51% | 0.28% |
| Feb 2, 2020 | 6.04% | 5.53% | 10.20% | 5.93% | 7.84% |
| Feb 3, 2019 | 5.88% | 4.13% | 10.28% | 3.25% | 7.85% |
| Jan 28, 2018 | 4.90% | 4.33% | 8.55% | 5.02% | 7.27% |
| Jan 29, 2017 | 6.01% | 1.71% | 8.41% | 4.76% | 6.93% |
| Jan 31, 2016 | 6.23% | 1.74% | 7.92% | 4.31% | 7.36% |
| Feb 1, 2015 | 6.57% | 0.56% | 7.63% | 4.80% | 7.62% |
| Feb 2, 2014 | 6.36% | -0.27% | 6.83% | 4.28% | 7.79% |
| Feb 3, 2013 | 6.35% | 0.37% | 6.07% | 3.88% | 7.37% |
| Jan 29, 2012 | 6.37% | -0.06% | 5.52% | 3.66% | 6.45% |
| Jan 30, 2011 | 5.71% | 1.31% | 4.91% | 4.12% | 6.12% |
| Jan 31, 2010 | 2.50% | 3.37% | 4.02% | 3.78% | 5.98% |
| Feb 1, 2009 | 0.89% | 3.68% | 3.17% | 4.55% | 4.63% |
| Feb 3, 2008 | 4.96% | 3.37% | 5.68% | 5.82% | 4.14% |
| Jan 28, 2007 | 5.60% | 3.21% | 6.34% | 6.62% | 4.24% |
| Jan 29, 2006 | 6.07% | 1.77% | 7.16% | 6.41% | 4.30% |
| Jan 30, 2005 | 6.10% | 4.23% | 6.84% | 5.97% | 4.45% |
Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03), 10-K (reporting date: 2018-01-28), 10-K (reporting date: 2017-01-29), 10-K (reporting date: 2016-01-31), 10-K (reporting date: 2015-02-01), 10-K (reporting date: 2014-02-02), 10-K (reporting date: 2013-02-03), 10-K (reporting date: 2012-01-29), 10-K (reporting date: 2011-01-30), 10-K (reporting date: 2010-01-31), 10-K (reporting date: 2009-02-01), 10-K (reporting date: 2008-02-03), 10-K (reporting date: 2007-01-28), 10-K (reporting date: 2006-01-29), 10-K (reporting date: 2005-01-30).
Comparison to Sector (Consumer Discretionary Distribution & Retail)
Williams-Sonoma Inc., net profit margin, long-term trends, comparison to sector (consumer discretionary distribution & retail)
| Williams-Sonoma Inc. | Consumer Discretionary Distribution & Retail | |
|---|---|---|
| Jan 28, 2024 | 12.25% | 9.30% |
| Jan 29, 2023 | 13.00% | 6.54% |
| Jan 30, 2022 | 13.66% | 3.14% |
| Jan 31, 2021 | 10.04% | 7.21% |
| Feb 2, 2020 | 6.04% | 6.58% |
| Feb 3, 2019 | 5.88% | 5.63% |
| Jan 28, 2018 | 4.90% | 5.65% |
| Jan 29, 2017 | 6.01% | 4.42% |
| Jan 31, 2016 | 6.23% | 4.52% |
| Feb 1, 2015 | 6.57% | 4.30% |
| Feb 2, 2014 | 6.36% | 3.85% |
| Feb 3, 2013 | 6.35% | 3.85% |
| Jan 29, 2012 | 6.37% | 3.50% |
| Jan 30, 2011 | 5.71% | 3.92% |
| Jan 31, 2010 | 2.50% | 4.06% |
| Feb 1, 2009 | 0.89% | 3.83% |
| Feb 3, 2008 | 4.96% | 5.27% |
| Jan 28, 2007 | 5.60% | 5.93% |
| Jan 29, 2006 | 6.07% | 6.26% |
| Jan 30, 2005 | 6.10% | 6.17% |
Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03), 10-K (reporting date: 2018-01-28), 10-K (reporting date: 2017-01-29), 10-K (reporting date: 2016-01-31), 10-K (reporting date: 2015-02-01), 10-K (reporting date: 2014-02-02), 10-K (reporting date: 2013-02-03), 10-K (reporting date: 2012-01-29), 10-K (reporting date: 2011-01-30), 10-K (reporting date: 2010-01-31), 10-K (reporting date: 2009-02-01), 10-K (reporting date: 2008-02-03), 10-K (reporting date: 2007-01-28), 10-K (reporting date: 2006-01-29), 10-K (reporting date: 2005-01-30).
Comparison to Industry (Consumer Discretionary)
Williams-Sonoma Inc., net profit margin, long-term trends, comparison to industry (consumer discretionary)
| Williams-Sonoma Inc. | Consumer Discretionary | |
|---|---|---|
| Jan 28, 2024 | 12.25% | 8.69% |
| Jan 29, 2023 | 13.00% | 7.84% |
| Jan 30, 2022 | 13.66% | 5.02% |
| Jan 31, 2021 | 10.04% | 9.12% |
| Feb 2, 2020 | 6.04% | 5.18% |
| Feb 3, 2019 | 5.88% | 5.92% |
| Jan 28, 2018 | 4.90% | 6.19% |
| Jan 29, 2017 | 6.01% | 4.38% |
| Jan 31, 2016 | 6.23% | 5.77% |
| Feb 1, 2015 | 6.57% | 6.37% |
| Feb 2, 2014 | 6.36% | 4.66% |
| Feb 3, 2013 | 6.35% | 5.29% |
| Jan 29, 2012 | 6.37% | 5.32% |
| Jan 30, 2011 | 5.71% | 8.80% |
| Jan 31, 2010 | 2.50% | 5.80% |
| Feb 1, 2009 | 0.89% | 4.94% |
| Feb 3, 2008 | 4.96% | 0.22% |
| Jan 28, 2007 | 5.60% | 3.23% |
| Jan 29, 2006 | 6.07% | 0.73% |
| Jan 30, 2005 | 6.10% | 4.49% |
Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03), 10-K (reporting date: 2018-01-28), 10-K (reporting date: 2017-01-29), 10-K (reporting date: 2016-01-31), 10-K (reporting date: 2015-02-01), 10-K (reporting date: 2014-02-02), 10-K (reporting date: 2013-02-03), 10-K (reporting date: 2012-01-29), 10-K (reporting date: 2011-01-30), 10-K (reporting date: 2010-01-31), 10-K (reporting date: 2009-02-01), 10-K (reporting date: 2008-02-03), 10-K (reporting date: 2007-01-28), 10-K (reporting date: 2006-01-29), 10-K (reporting date: 2005-01-30).