Name: Williams-Sonoma Inc. (NYSE:WSM) | Analysis of Revenues
Creator: Stock Analysis on Net

Analysis of Revenues

Revenues as Reported

Revenues as Reported

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Williams-Sonoma Inc., income statement, revenues

US$ in thousands

12 months ended:	Jan 28, 2024	Jan 29, 2023	Jan 30, 2022	Jan 31, 2021	Feb 2, 2020	Feb 3, 2019
Pottery Barn	3,206,167)	3,555,521)	3,120,687)	2,526,241)	2,214,397)	2,177,344)
West Elm	1,854,811)	2,278,131)	2,234,548)	1,682,254)	1,466,537)	1,292,928)
Williams Sonoma	1,260,045)	1,286,651)	1,345,851)	1,242,271)	1,032,368)	1,056,125)
Pottery Barn Kids and Teen	1,060,470)	1,132,937)	1,139,893)	1,042,531)	908,561)	895,762)
Other	369,159)	421,177)	404,957)	289,892)	276,145)	249,434)
Net revenues	7,750,652)	8,674,417)	8,245,936)	6,783,189)	5,898,008)	5,671,593)

Based on: 10-K (reporting date: 2024-01-28), 10-K (reporting date: 2023-01-29), 10-K (reporting date: 2022-01-30), 10-K (reporting date: 2021-01-31), 10-K (reporting date: 2020-02-02), 10-K (reporting date: 2019-02-03).

Net revenues exhibited a sustained upward trajectory from 2019 through 2023, peaking at $8.67 billion before contracting to $7.75 billion in 2024. The most significant acceleration in growth occurred between 2021 and 2022, during which total revenues increased by approximately 21.6%.

Pottery Barn Performance: As the primary revenue driver, this segment grew from $2.18 billion in 2019 to a peak of $3.56 billion in 2023. Despite this growth, a contraction to $3.21 billion was recorded in 2024, aligning with the broader corporate trend.
West Elm Volatility: This segment demonstrated the most aggressive expansion between 2019 and 2023, rising from $1.29 billion to $2.28 billion. Conversely, West Elm experienced the most substantial decline in 2024, with revenues falling to $1.85 billion, indicating higher sensitivity to market fluctuations.
Williams Sonoma and Kids/Teen Trends: Both segments showed moderate growth patterns with peaks occurring in 2022. Williams Sonoma reached $1.35 billion in 2022 before sliding to $1.26 billion by 2024. Similarly, Pottery Barn Kids and Teen peaked at $1.14 billion in 2022 and concluded the period at $1.06 billion.
Other Revenue Streams: The other category grew steadily from $249 million in 2019 to a peak of $421 million in 2023, before decreasing to $369 million in 2024.

The 2024 fiscal year is characterized by a systemic decrease in revenue across every reporting segment. This aggregate decline represents a reversal of the growth trend established between 2019 and 2023, suggesting a broad contraction in demand across the entire brand portfolio.

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