Analysis of Revenues
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- Balance Sheet: Assets
- Common-Size Income Statement
- Common-Size Balance Sheet: Assets
- Analysis of Profitability Ratios
- Analysis of Liquidity Ratios
- Analysis of Solvency Ratios
- Enterprise Value (EV)
- Return on Equity (ROE) since 2005
- Price to Operating Profit (P/OP) since 2005
- Price to Book Value (P/BV) since 2005
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Revenues as Reported
Amazon.com Inc., income statement, revenues
US$ in millions
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
- Online stores
- The revenue from online stores shows a generally upward trend over the five-year period. Starting at 197,346 million USD in 2020, it increased to 247,029 million USD by 2024. The growth rate appears steady, with a slight deceleration between 2021 and 2022 before resuming an upward trajectory.
- Physical stores
- Physical store revenue demonstrates consistent growth year over year, rising from 16,227 million USD in 2020 to 21,215 million USD in 2024. The incremental increases suggest steady expansion, though the absolute scale remains significantly lower compared to online stores.
- Third-party seller services
- This segment experiences notable growth, starting at 80,461 million USD in 2020 and increasing markedly to 156,146 million USD in 2024. The growth rate accelerates particularly from 2021 onward, indicating strong demand and possibly expanding market share in third-party service offerings.
- Advertising services
- Advertising services revenue shows the most pronounced relative increase. Beginning at 19,773 million USD in 2020, it nearly triples, culminating at 56,214 million USD in 2024. This suggests a rapidly expanding advertising business, contributing significantly more to the revenue mix over time.
- Subscription services
- Subscription services revenue follows a steady upward trend, rising from 25,207 million USD in 2020 to 44,374 million USD in 2024. Though growth is consistent, it is moderate compared to the more rapidly expanding advertising and third-party seller services segments.
- AWS (Amazon Web Services)
- AWS revenues show strong and consistent growth throughout the period, increasing from 45,370 million USD in 2020 to 107,556 million USD in 2024. The segment nearly doubles its yearly revenue, reinforcing its importance as a key growth driver within the overall revenue structure.
- Other
- Revenues classified as 'Other' remain relatively low but show steady increases from 1,680 million USD in 2020 to 5,425 million USD in 2024. Although minor compared to other categories, the upward trend implies gradual diversification.
- Net sales
- Total net sales demonstrate robust growth over the five-year period, increasing from 386,064 million USD in 2020 to 637,959 million USD in 2024. This overall growth reflects the cumulative positive trends across the various revenue-generating segments, indicating strong business expansion and diversification of income sources.