Common-Size Balance Sheet: Assets
Quarterly Data
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ServiceNow Inc., common-size consolidated balance sheet: assets (quarterly data)
Based on: 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).
- Cash and Cash Equivalents
- The proportion of cash and cash equivalents relative to total assets exhibited notable fluctuations over the analyzed quarters. Starting at around 13%, it rose steadily to peak near 20.6% in early 2021 before declining to lows around 7.4% by late 2023. Afterwards, a moderate recovery occurred, stabilizing between approximately 11% and 16% in subsequent periods.
- Marketable Securities
- This category demonstrated variability with initial values around 17%, peaking above 23% in mid-2020, followed by a decline and cyclical increases. From 2022 onward, marketable securities maintained a range approximately between 12% and 22%, indicating a somewhat consistent allocation within total assets, though with a general slight downward tendency towards 12% by late 2025.
- Accounts Receivable, Net
- The net accounts receivable as a percentage of total assets remained volatile with ranges between roughly 6.5% and 13%. Several quarters show sharp increases, particularly near year ends, suggesting seasonality or billing cycles impacting receivables. Overall, a slight downward trend is observable over the longer term.
- Current Portion of Deferred Commissions
- This item was relatively stable, fluctuating narrowly between 2.5% and 2.95%, reflecting consistent recognition of deferred commissions within current assets.
- Prepaid Expenses and Other Current Assets
- A gradual increase in this category is evident, moving from around 2.4% initially to over 3.7% by mid-2025. This growth suggests an increasing component of prepaid or other current assets within total assets, which may indicate changes in operational payment structures or asset classifications.
- Current Assets
- Current assets as a percentage of total assets oscillated between approximately 38% and 51%, with a peak around 51% in 2020 and 2021 and a notable trough in late 2023 near 38%. The data suggests a dynamic balance between current and long-term assets, with a tendency toward modestly lower current asset proportions in recent periods.
- Deferred Commissions, Less Current Portion
- This long-term deferred commissions component remained fairly stable in a band between about 4.6% and 5.9%, showing minor fluctuations without a clear directional trend.
- Long-term Marketable Securities
- The proportion of long-term marketable securities typically ranged from approximately 11.9% to near 21%. There was a general upward trend commencing in 2022, reaching the highest levels around 20-21% by mid-2020s, suggesting an increased long-term investment allocation.
- Strategic Investments
- Strategic investments appear only in the last quarter of the data, representing about 6.9% of total assets, indicating a recent addition or reclassification within the asset structure.
- Property and Equipment, Net
- The share of property and equipment showed a gradual increase from approximately 7.3% to near 9.8%, implying steady growth or capital expenditures in physical assets over time.
- Operating Lease Right-of-Use Assets
- These assets declined from roughly 7.5% to about 3.7% by late 2025, indicating a reduction in lease obligations or changes in lease accounting and asset utilization.
- Intangible Assets, Net
- The intangible assets proportion decreased overall from around 2.8% down to below 1.2% in recent years, with slight rebounds towards 1.7% at the latest date, reflecting amortization or impairment trends affecting intangible asset balances.
- Goodwill
- Goodwill as a percentage of total assets displayed variability, initially low near 3.3% and escalating sharply to over 8% in mid-2021 and again near the end of the dataset. This trend suggests acquisitions or revaluations impacting goodwill balances periodically.
- Deferred Tax Assets
- Deferred tax assets declined steadily from about 9.5% of total assets to approximately 5.6%, indicating reduced recognized deferred tax benefits or restructuring in tax positions over the period.
- Other Assets
- The share of other assets rose from approximately 1.2% to a peak near 3.9% before retreating to about 1.3%, displaying some variability that may result from miscellaneous asset reclassification or disposals.
- Long-term Assets
- The portion of long-term assets relative to total assets fluctuated between roughly 48% and 62%, with a noticeable increase starting mid-2023, suggesting a strategic shift toward long-term holdings and investments within the asset portfolio.
- Total Assets
- By definition, total assets were constant at 100%, serving as the baseline for all proportional analyses.