Calculation
| Total asset turnover | = | Net sales, includes excise taxes1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|
| Dec 31, 2016 | 0.33 | = | 16,846) | ÷ | 51,095) |
| Dec 31, 2015 | 0.27 | = | 14,625) | ÷ | 53,224) |
| Dec 31, 2014 | 0.80 | = | 12,096) | ÷ | 15,196) |
| Dec 31, 2013 | 0.78 | = | 11,966) | ÷ | 15,402) |
| Dec 31, 2012 | 0.74 | = | 12,227) | ÷ | 16,557) |
| Dec 31, 2011 | 0.78 | = | 12,648) | ÷ | 16,254) |
| Dec 31, 2010 | 0.75 | = | 12,891) | ÷ | 17,078) |
| Dec 31, 2009 | 0.69 | = | 12,346) | ÷ | 18,009) |
| Dec 31, 2008 | 0.59 | = | 10,735) | ÷ | 18,154) |
| Dec 31, 2007 | 0.59 | = | 11,049) | ÷ | 18,629) |
| Dec 31, 2006 | 0.58 | = | 10,634) | ÷ | 18,178) |
| Dec 31, 2005 | 0.72 | = | 10,431) | ÷ | 14,519) |
Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
The total asset turnover exhibits three distinct phases between 2005 and 2016: a period of initial decline, a phase of efficiency improvement, and a sharp structural contraction following a significant expansion of the asset base.
- Operational Efficiency Trends (2005–2014)
- Between 2005 and 2008, the total asset turnover ratio declined from 0.72 to 0.59, coinciding with a rise in total assets from US$ 14,519 million to US$ 18,154 million. Following 2008, a consistent upward trend in efficiency was observed, with the ratio climbing steadily from 0.69 in 2009 to a peak of 0.80 in 2014. This improvement was primarily driven by a reduction in the total asset base to US$ 15,196 million while net sales remained relatively stable or grew modestly.
- Structural Shift (2015–2016)
- A significant volatility event occurred in 2015, where total assets increased abruptly from US$ 15,196 million to US$ 53,224 million. Although net sales rose to US$ 14,625 million in the same period, the disproportionate growth in assets caused the total asset turnover ratio to drop sharply to 0.27. By 2016, the ratio showed a modest recovery to 0.33, supported by a further increase in net sales to US$ 16,846 million and a slight reduction in total assets to US$ 51,095 million.
- Revenue and Asset Correlation
- From 2005 to 2014, the relationship between net sales and assets remained relatively proportional, allowing for a gradual optimization of asset utilization. However, the 2015–2016 period marks a fundamental shift in the balance sheet structure; the asset base expanded by more than 200%, which drastically lowered the efficiency of revenue generation per unit of asset.
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Comparison to Competitors
| Reynolds American Inc. | Coca-Cola Co. | Mondelēz International Inc. | PepsiCo Inc. | Philip Morris International Inc. | |
|---|---|---|---|---|---|
| Dec 31, 2016 | 0.33 | 0.48 | 0.42 | 0.85 | 0.72 |
| Dec 31, 2015 | 0.27 | 0.49 | 0.47 | 0.91 | 0.79 |
| Dec 31, 2014 | 0.80 | 0.50 | 0.51 | 0.95 | 0.85 |
| Dec 31, 2013 | 0.78 | 0.52 | 0.49 | 0.86 | 0.82 |
| Dec 31, 2012 | 0.74 | 0.56 | 0.46 | 0.88 | 0.83 |
| Dec 31, 2011 | 0.78 | 0.58 | 0.58 | 0.91 | 0.88 |
| Dec 31, 2010 | 0.75 | 0.48 | 0.52 | 0.85 | 0.78 |
| Dec 31, 2009 | 0.69 | 0.64 | 0.61 | 1.08 | 0.72 |
| Dec 31, 2008 | 0.59 | 0.79 | 0.67 | 1.20 | 0.78 |
| Dec 31, 2007 | 0.59 | 0.67 | 0.55 | 1.14 | — |
| Dec 31, 2006 | 0.58 | 0.80 | 0.62 | 1.17 | — |
| Dec 31, 2005 | 0.72 | 0.79 | 0.59 | 1.03 | — |
Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Food, Beverage & Tobacco)
Reynolds American Inc., total asset turnover, long-term trends, comparison to sector (food, beverage & tobacco)
| Reynolds American Inc. | Food, Beverage & Tobacco | |
|---|---|---|
| Dec 31, 2016 | 0.33 | 0.61 |
| Dec 31, 2015 | 0.27 | 0.64 |
| Dec 31, 2014 | 0.80 | 0.67 |
| Dec 31, 2013 | 0.78 | 0.65 |
| Dec 31, 2012 | 0.74 | 0.66 |
| Dec 31, 2011 | 0.78 | 0.70 |
| Dec 31, 2010 | 0.75 | 0.62 |
| Dec 31, 2009 | 0.69 | 0.74 |
| Dec 31, 2008 | 0.59 | 0.83 |
| Dec 31, 2007 | 0.59 | 0.72 |
| Dec 31, 2006 | 0.58 | 0.81 |
| Dec 31, 2005 | 0.72 | 0.76 |
Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Staples)
Reynolds American Inc., total asset turnover, long-term trends, comparison to industry (consumer staples)
| Reynolds American Inc. | Consumer Staples | |
|---|---|---|
| Dec 31, 2016 | 0.33 | 1.35 |
| Dec 31, 2015 | 0.27 | 1.37 |
| Dec 31, 2014 | 0.80 | 1.32 |
| Dec 31, 2013 | 0.78 | 1.30 |
| Dec 31, 2012 | 0.74 | 1.30 |
| Dec 31, 2011 | 0.78 | 1.27 |
| Dec 31, 2010 | 0.75 | 1.24 |
| Dec 31, 2009 | 0.69 | 1.36 |
| Dec 31, 2008 | 0.59 | 1.35 |
| Dec 31, 2007 | 0.59 | 1.32 |
| Dec 31, 2006 | 0.58 | 1.33 |
| Dec 31, 2005 | 0.72 | 1.52 |
Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).