Calculation
| P/OP | = | Share price1, 2, 3 | ÷ | Operating profit per share1 | Operating profit per share1 | = | Operating income1 (in millions) |
÷ | No. shares of common stock outstanding2 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Feb 9, 2017 | 8.17 | = | 60.54 | ÷ | 7.41 | 7.41 | = | 10,569 | ÷ | 1,425,934,305 | |
| Feb 11, 2016 | 9.96 | = | 48.50 | ÷ | 4.87 | 4.87 | = | 6,953 | ÷ | 1,427,341,341 | |
| Feb 10, 2015 | 14.76 | = | 35.15 | ÷ | 2.38 | 2.38 | = | 2,531 | ÷ | 1,062,567,026 | |
| Feb 11, 2014 | 8.24 | = | 24.04 | ÷ | 2.92 | 2.92 | = | 3,132 | ÷ | 1,073,894,304 | |
| Feb 12, 2013 | 10.97 | = | 21.97 | ÷ | 2.00 | 2.00 | = | 2,214 | ÷ | 1,105,896,384 | |
| Feb 15, 2012 | 9.70 | = | 20.19 | ÷ | 2.08 | 2.08 | = | 2,399 | ÷ | 1,152,284,476 | |
| Feb 23, 2011 | 8.25 | = | 17.11 | ÷ | 2.07 | 2.07 | = | 2,419 | ÷ | 1,166,101,052 | |
| Feb 19, 2010 | 8.65 | = | 13.17 | ÷ | 1.52 | 1.52 | = | 1,775 | ÷ | 1,165,765,344 | |
| Feb 23, 2009 | 5.02 | = | 8.83 | ÷ | 1.76 | 1.76 | = | 2,052 | ÷ | 1,165,835,472 | |
| Feb 27, 2008 | 8.37 | = | 16.22 | ÷ | 1.94 | 1.94 | = | 2,288 | ÷ | 1,180,023,048 | |
| Feb 27, 2007 | 9.29 | = | 15.16 | ÷ | 1.63 | 1.63 | = | 1,930 | ÷ | 1,182,506,024 | |
| Feb 27, 2006 | 10.72 | = | 13.25 | ÷ | 1.24 | 1.24 | = | 1,459 | ÷ | 1,179,904,176 |
Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$
2 Data adjusted for splits and stock dividends.
3 Closing price as at the filing date of Reynolds American Inc. Annual Report.
The financial trajectory between 2006 and 2017 is characterized by substantial growth in both share price and operating profit per share, although the Price to Operating Profit (P/OP) ratio suggests periodic volatility in market valuation.
- Share Price Performance
- A long-term upward trend is evident, with the share price rising from $13.25 in 2006 to $60.54 in 2017. A significant contraction occurred in 2009, where the price dropped to $8.83, before entering a sustained recovery and acceleration phase from 2010 onward.
- Operating Profit per Share
- Operational efficiency demonstrated a general increase over the period, growing from $1.24 in 2006 to $7.41 in 2017. This growth was relatively steady until 2014, followed by a temporary decline in 2015 to $2.38, and a subsequent sharp increase in 2016 and 2017, indicating a strong surge in profitability in the final two years of the analyzed period.
- P/OP Ratio Dynamics
- The P/OP ratio exhibits a fluctuating pattern that does not move in direct correlation with the share price. A notable low occurred in 2009 with a ratio of 5.02, suggesting a period of undervaluation or heightened risk perception. The ratio peaked in 2015 at 14.76, coinciding with a rise in share price despite a dip in operating profit per share. By 2017, the ratio normalized to 8.17, as the increase in operating profit per share outpaced the growth in share price.
The divergence between the P/OP ratio and the absolute share price suggests that while the market value of the company increased significantly, the valuation multiple remained relatively contained, with the exception of a specific spike in 2015. The final observation in 2017 indicates a valuation more aligned with the historical average despite the record high share price and profit levels.
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Comparison to Competitors
| Reynolds American Inc. | Coca-Cola Co. | Mondelēz International Inc. | PepsiCo Inc. | Philip Morris International Inc. | |
|---|---|---|---|---|---|
| Feb 9, 2017 | 8.17 | 20.80 | 26.97 | 15.57 | 14.71 |
| Feb 11, 2016 | 9.96 | 21.91 | 7.02 | 16.77 | 13.31 |
| Feb 10, 2015 | 14.76 | 18.91 | 18.81 | 15.51 | 10.98 |
| Feb 11, 2014 | 8.24 | 16.40 | 14.48 | 12.25 | 9.26 |
| Feb 12, 2013 | 10.97 | 15.90 | 12.95 | 12.76 | 11.10 |
| Feb 15, 2012 | 9.70 | 15.42 | 10.07 | 10.32 | 10.71 |
| Feb 23, 2011 | 8.25 | 17.36 | 9.83 | 12.07 | 9.99 |
| Feb 19, 2010 | 8.65 | 14.76 | 7.72 | 12.18 | 9.18 |
| Feb 23, 2009 | 5.02 | 11.26 | 8.77 | 11.71 | 6.69 |
| Feb 27, 2008 | 8.37 | 19.05 | 11.16 | 16.02 | — |
| Feb 27, 2007 | 9.29 | 17.46 | 11.73 | 16.43 | — |
| Feb 27, 2006 | 10.72 | 16.34 | 10.73 | 16.65 | — |
Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).