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Reynolds American Inc. (NYSE:RAI)

This company has been moved to the archive! The financial data has not been updated since May 3, 2017.

Analysis of Investments

Microsoft Excel

Adjustment to Net Income (Loss): Mark to Market Available-for-sale Securities

Reynolds American Inc., adjustment to net income

US$ in millions

Microsoft Excel
12 months ended: Dec 31, 2016 Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012
Net income (as reported) 6,073 3,253 1,470 1,718 1,272
Add: Long-term investments, net of tax 14 — 2 5 7
Net income (adjusted) 6,087 3,253 1,472 1,723 1,279

Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).


Net income demonstrated a strong upward trajectory over the five-year period from 2012 to 2016, with substantial acceleration observed in the final two years of the analysis. While reported net income experienced a slight fluctuation in 2014, the overall trend indicates a significant expansion in profitability, culminating in a peak of US$ 6,073 million by December 31, 2016.

Net Income Growth Trends
A consistent increase in profitability is evident, with reported net income growing from US$ 1,272 million in 2012 to US$ 6,073 million in 2016. A temporary contraction occurred in 2014, where income fell to US$ 1,470 million from the previous year's US$ 1,718 million, before entering a phase of rapid growth in 2015 and 2016.
Analysis of Mark-to-Market Adjustments
The difference between reported net income and adjusted net income, representing the mark-to-market adjustments for available-for-sale securities, remained immaterial relative to the total earnings. The adjustments ranged from a high of US$ 14 million in 2016 to zero in 2015, indicating that volatility in the valuation of these securities had a negligible impact on the company's bottom line during this period.
Comparative Variance
The correlation between reported and adjusted net income is nearly absolute. The narrow gap between the two metrics suggests that non-operational valuation adjustments did not significantly distort the representation of the company's core earnings performance across the observed timeline.

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Adjusted Profitability Ratios: Mark to Market Available-for-sale Securities (Summary)

Reynolds American Inc., Profitability Ratios: Reported vs. Adjusted

Reynolds American Inc., adjusted profitability ratios

Microsoft Excel
Dec 31, 2016 Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012
Net Profit Margin
Reported net profit margin 36.05% 21.86% 12.15% 14.36% 10.40%
Adjusted net profit margin 36.13% 21.86% 12.17% 14.40% 10.46%
Return on Equity (ROE)
Reported ROE 27.97% 17.82% 32.51% 33.25% 24.20%
Adjusted ROE 28.04% 17.82% 32.55% 33.35% 24.33%
Return on Assets (ROA)
Reported ROA 11.89% 6.11% 9.67% 11.15% 7.68%
Adjusted ROA 11.91% 6.11% 9.69% 11.19% 7.72%

Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).


A comprehensive analysis of the profitability metrics from 2012 to 2016 reveals a significant expansion in profit margins alongside volatile returns on equity and assets. There is a consistent, albeit marginal, positive variance between adjusted and reported figures, indicating that mark-to-market adjustments for available-for-sale securities slightly suppressed reported performance during most of the period.

Net Profit Margin Trends
The net profit margin exhibited a strong upward trajectory over the five-year period. Starting at a reported 10.40% in 2012, the margin grew to 36.05% by 2016. The most substantial growth occurred between 2014 and 2016, where the margin nearly tripled. The adjusted net profit margin followed an identical trend, maintaining a slight premium over reported figures, particularly in 2016.
Return on Equity (ROE) Performance
ROE demonstrated significant volatility, peaking in 2013 at 33.25% before experiencing a sharp contraction to 17.82% in 2015. A recovery followed in 2016, with reported ROE rising back to 27.97%. The adjusted ROE consistently mirrored these movements, though it remained slightly higher than the reported ROE in 2012, 2013, 2014, and 2016.
Return on Assets (ROA) Analysis
ROA movements were closely correlated with ROE trends. The reported ROA increased from 7.68% in 2012 to a peak of 11.15% in 2013, followed by a decline to a period low of 6.11% in 2015. By 2016, ROA recovered to its highest level in the series at 11.89%. The adjusted ROA figures were consistently equal to or marginally higher than the reported values.
Reported versus Adjusted Variance
The variance between reported and adjusted ratios is minimal, suggesting that the mark-to-market adjustments for available-for-sale securities had a negligible impact on overall profitability. The adjusted figures are consistently higher, which implies that the unrealized losses or valuation adjustments on these securities acted as a slight drag on reported net income and total comprehensive income throughout the analyzed timeframe.

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Adjusted Net Profit Margin

Microsoft Excel
Dec 31, 2016 Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012
As Reported
Selected Financial Data (US$ in millions)
Net income 6,073 3,253 1,470 1,718 1,272
Net sales, includes excise taxes 16,846 14,884 12,096 11,966 12,227
Profitability Ratio
Net profit margin1 36.05% 21.86% 12.15% 14.36% 10.40%
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income 6,087 3,253 1,472 1,723 1,279
Net sales, includes excise taxes 16,846 14,884 12,096 11,966 12,227
Profitability Ratio
Adjusted net profit margin2 36.13% 21.86% 12.17% 14.40% 10.46%

Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).

2016 Calculations

1 Net profit margin = 100 × Net income ÷ Net sales, includes excise taxes
= 100 × 6,073 ÷ 16,846 = 36.05%

2 Adjusted net profit margin = 100 × Adjusted net income ÷ Net sales, includes excise taxes
= 100 × 6,087 ÷ 16,846 = 36.13%


The financial performance between 2012 and 2016 reflects a significant expansion in profitability, characterized by a substantial increase in both net income and profit margins.

Adjusted Net Income Trends
Adjusted net income exhibited a general upward trajectory, growing from US$ 1,279 million in 2012 to US$ 6,087 million by 2016. A temporary contraction occurred in 2014, where income fell to US$ 1,472 million from the previous year's US$ 1,723 million. This decline was followed by rapid growth, with income more than doubling between 2014 and 2015, and nearly doubling again by 2016.
Adjusted Net Profit Margin Analysis
The adjusted net profit margin demonstrates a strong positive trend over the five-year period. Starting at 10.46% in 2012, the margin rose to 14.40% in 2013 before a slight decrease to 12.17% in 2014. A sharp acceleration in margin expansion is observed thereafter, reaching 21.86% in 2015 and peaking at 36.13% in 2016, indicating a substantial increase in operational efficiency and profitability relative to revenue.
Reported versus Adjusted Performance
A comparison between reported and adjusted metrics reveals a high degree of convergence. The variance between reported and adjusted net income and profit margins is minimal across all years, suggesting that non-recurring items or one-time financial adjustments had a negligible impact on the overall bottom-line results during this period.

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Adjusted Return on Equity (ROE)

Microsoft Excel
Dec 31, 2016 Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012
As Reported
Selected Financial Data (US$ in millions)
Net income 6,073 3,253 1,470 1,718 1,272
Shareholders’ equity 21,711 18,252 4,522 5,167 5,257
Profitability Ratio
ROE1 27.97% 17.82% 32.51% 33.25% 24.20%
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income 6,087 3,253 1,472 1,723 1,279
Shareholders’ equity 21,711 18,252 4,522 5,167 5,257
Profitability Ratio
Adjusted ROE2 28.04% 17.82% 32.55% 33.35% 24.33%

Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).

2016 Calculations

1 ROE = 100 × Net income ÷ Shareholders’ equity
= 100 × 6,073 ÷ 21,711 = 27.97%

2 Adjusted ROE = 100 × Adjusted net income ÷ Shareholders’ equity
= 100 × 6,087 ÷ 21,711 = 28.04%


The period from 2012 to 2016 was marked by substantial growth in profitability, although the efficiency of equity utilization experienced notable fluctuations. Adjusted net income demonstrated a strong upward trajectory, increasing from US$ 1,279 million in 2012 to US$ 6,087 million in 2016, with the most aggressive growth occurring between 2014 and 2016.

Net Income Analysis
Adjusted net income grew steadily from 2012 to 2013, followed by a slight contraction in 2014 to US$ 1,472 million. This was followed by a sharp acceleration, with income more than doubling in 2015 and nearly doubling again by 2016.
Adjusted ROE Trends
The adjusted return on equity peaked in 2013 at 33.35% and remained relatively stable in 2014 at 32.55%. A significant decline occurred in 2015, where the ratio dropped to 17.82%, before recovering to 28.04% in 2016. The divergence between the rapidly increasing net income and the declining ROE in 2015 suggests a disproportionate increase in the equity base during that fiscal year.
Comparative Metrics
A high degree of convergence is observed between reported and adjusted figures for both net income and ROE. The minimal variance indicates that non-recurring items had a negligible impact on the core profitability and return metrics throughout the analyzed period.

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Adjusted Return on Assets (ROA)

Microsoft Excel
Dec 31, 2016 Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012
As Reported
Selected Financial Data (US$ in millions)
Net income 6,073 3,253 1,470 1,718 1,272
Total assets 51,095 53,224 15,196 15,402 16,557
Profitability Ratio
ROA1 11.89% 6.11% 9.67% 11.15% 7.68%
Adjusted: Mark to Market Available-for-sale Securities
Selected Financial Data (US$ in millions)
Adjusted net income 6,087 3,253 1,472 1,723 1,279
Total assets 51,095 53,224 15,196 15,402 16,557
Profitability Ratio
Adjusted ROA2 11.91% 6.11% 9.69% 11.19% 7.72%

Based on: 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).

2016 Calculations

1 ROA = 100 × Net income ÷ Total assets
= 100 × 6,073 ÷ 51,095 = 11.89%

2 Adjusted ROA = 100 × Adjusted net income ÷ Total assets
= 100 × 6,087 ÷ 51,095 = 11.91%


Between 2012 and 2016, a significant upward trajectory in net income was observed, though asset efficiency experienced notable volatility. While profitability grew substantially over the five-year period, the return on assets did not follow a linear progression, indicating changes in the company's asset base relative to its earnings.

Net Income Trends
Adjusted net income exhibited strong growth, rising from 1,279 million US dollars in 2012 to 6,087 million US dollars in 2016. The most pronounced acceleration occurred between 2014 and 2016, where adjusted net income increased from 1,472 million US dollars to 6,087 million US dollars, representing a significant expansion in absolute profitability.
Adjusted Return on Assets (ROA) Performance
Adjusted ROA demonstrated a fluctuating pattern. An initial increase was observed from 7.72% in 2012 to a peak of 11.19% in 2013, followed by a gradual decline to 9.69% in 2014 and a sharp drop to 6.11% in 2015. Despite the decline in 2015, a strong recovery occurred in 2016, with Adjusted ROA reaching its period high of 11.91%.
Analysis of Asset Efficiency and Profitability Correlation
A divergence is noted in 2015, where adjusted net income more than doubled from the previous year (from 1,472 million to 3,253 million US dollars), yet Adjusted ROA fell to its lowest point of 6.11%. This suggests a disproportionate increase in the total asset base during that fiscal year. By 2016, the correlation normalized as both adjusted net income and Adjusted ROA reached their maximum values, indicating that earnings growth finally outpaced asset expansion.
Reported versus Adjusted Metrics
There is a high degree of convergence between reported and adjusted figures across all years. The variance between reported ROA and adjusted ROA remained minimal, typically within a few basis points, suggesting that non-recurring items had a negligible impact on the overall interpretation of asset productivity.

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