Analysis of Revenues
Revenues as Reported
Estée Lauder Cos. Inc., income statement, revenues
US$ in millions
Based on: 10-K (reporting date: 2023-06-30), 10-K (reporting date: 2022-06-30), 10-K (reporting date: 2021-06-30), 10-K (reporting date: 2020-06-30), 10-K (reporting date: 2019-06-30), 10-K (reporting date: 2018-06-30).
The annual revenue data reveals distinct trends across product categories over the six-year period analyzed. Overall, net sales exhibit a general upward trajectory from 2018 through 2022, peaking in 2022 before declining in 2023.
- Skin Care
- Revenue shows a consistent increase from 2018 to 2022, rising from $5.6 billion to nearly $9.9 billion, reflecting strong growth in this segment. However, there is a notable decline in 2023, dropping to approximately $8.2 billion, which may signify market challenges or shifts in consumer preferences.
- Makeup
- This category displays a declining trend over the period. Starting at $5.6 billion in 2018, revenue falls steadily to around $4.2 billion in 2021 with slight recoveries in subsequent years, yet does not return to initial levels, ending at approximately $4.5 billion in 2023. The downward trajectory suggests a potential loss of market share or changes in demand.
- Fragrance
- Revenues in the fragrance segment show fluctuations but a general upward movement, beginning at $1.8 billion in 2018 and increasing to $2.5 billion by 2023. Notably, there is a dip in 2020 followed by continuous growth, implying recovery and expansion possibly driven by renewed consumer interest or successful product initiatives.
- Hair Care
- Hair care revenues remain relatively stable with minor fluctuations, ranging between $0.5 billion and $0.65 billion across the years. The slight upward trend toward the end suggests steady but modest growth.
- Other
- The "Other" category maintains a low revenue base, hovering under $0.1 billion. Nonetheless, it presents a gradual increase, indicating potentially emerging or niche product contributions to the portfolio.
- Returns Associated with Restructuring and Other Activities
- This item records negative values, reflecting costs or losses. While fluctuations occur, the largest negative figure is in 2023 at -$27 million, signifying increased restructuring-related expenses or losses during that year which could impact overall profitability.
- Net Sales
- Net sales generally grow from $13.7 billion in 2018 to a peak of $17.7 billion in 2022, consistent with the growth in key categories like skin care and fragrance. However, sales decline to $15.9 billion in 2023, correlating with decreases observed in dominant segments and increased restructuring costs, possibly indicating broader market or internal challenges.