Stock Analysis on Net
Stock Analysis on Net

Estée Lauder Cos. Inc. (NYSE:EL)

This company has been moved to the archive! The financial data has not been updated since August 18, 2023.

Analysis of Goodwill and Intangible Assets

Microsoft Excel

Goodwill and Intangible Asset Disclosure

Estée Lauder Cos. Inc., balance sheet: goodwill and intangible assets

US$ in millions

Microsoft Excel
Jun 30, 2023 Jun 30, 2022 Jun 30, 2021 Jun 30, 2020 Jun 30, 2019 Jun 30, 2018
Goodwill 2,486 2,521 2,616 1,401 1,868 1,926
Customer lists, license agreements and other 2,030 2,064 2,316 1,633 727 740
Amortizable intangible assets, gross carrying value 2,030 2,064 2,316 1,633 727 740
Accumulated amortization (766) (628) (587) (518) (412) (375)
Amortizable intangible assets, net book value 1,264 1,436 1,729 1,115 315 365
Trademarks 4,338 1,992 2,366 1,223 888 911
Non-amortizable intangible assets 4,338 1,992 2,366 1,223 888 911
Intangible assets 5,602 3,428 4,095 2,338 1,203 1,276
Goodwill and other intangible assets 8,088 5,949 6,711 3,739 3,071 3,202

Based on: 10-K (reporting date: 2023-06-30), 10-K (reporting date: 2022-06-30), 10-K (reporting date: 2021-06-30), 10-K (reporting date: 2020-06-30), 10-K (reporting date: 2019-06-30), 10-K (reporting date: 2018-06-30).


The total valuation of goodwill and other intangible assets demonstrates a significant upward trajectory, expanding from 3,202 million US$ in 2018 to 8,088 million US$ in 2023. This growth is characterized by a substantial increase in asset recognition between 2020 and 2021, followed by a concentrated surge in non-amortizable assets in the final year of the period.

Goodwill Volatility and Stabilization
Goodwill experienced an initial decline from 1,926 million US$ in 2018 to a period low of 1,401 million US$ in 2020. A sharp reversal occurred in 2021, with the value rising to 2,616 million US$ before entering a phase of gradual stabilization, ending at 2,486 million US$ in 2023.
Amortizable Intangible Assets Analysis
The gross carrying value of amortizable assets, including customer lists and license agreements, rose from 740 million US$ in 2019 to a peak of 2,316 million US$ in 2021. Concurrently, accumulated amortization increased steadily from -375 million US$ in 2018 to -766 million US$ in 2023. Consequently, the net book value of these assets peaked at 1,729 million US$ in 2021 and subsequently declined to 1,264 million US$ by 2023 as amortization offset the gross value.
Non-amortizable Assets and Trademarks
Non-amortizable intangible assets, specifically trademarks, exhibited the most dramatic growth. After remaining relatively stable through 2019, these assets climbed to 2,366 million US$ in 2021 and, despite a moderate dip in 2022, surged to 4,338 million US$ in 2023. This indicates a significant increase in the valuation or acquisition of trademarks toward the end of the observed period.
Aggregate Asset Composition
The overall structure of intangible assets shifted toward non-amortizable items. Total intangible assets grew from 1,276 million US$ in 2018 to 5,602 million US$ in 2023. By the end of the period, trademarks became the dominant component of the intangible asset portfolio, contributing more than double the value of the amortizable net book value and the total goodwill balance.

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Adjustments to Financial Statements: Removal of Goodwill

Estée Lauder Cos. Inc., Financial Data: Reported vs. Adjusted

Estée Lauder Cos. Inc., adjustments to financial statements

US$ in millions

Microsoft Excel
Jun 30, 2023 Jun 30, 2022 Jun 30, 2021 Jun 30, 2020 Jun 30, 2019 Jun 30, 2018
Adjustment to Total Assets
Total assets (as reported) 23,415 20,910 21,971 17,781 13,156 12,567
Less: Goodwill 2,486 2,521 2,616 1,401 1,868 1,926
Total assets (adjusted) 20,929 18,389 19,355 16,380 11,288 10,641
Adjustment to Stockholders’ Equity, The Estée Lauder Companies Inc.
Stockholders’ equity, The Estée Lauder Companies Inc. (as reported) 5,585 5,590 6,057 3,935 4,386 4,688
Less: Goodwill 2,486 2,521 2,616 1,401 1,868 1,926
Stockholders’ equity, The Estée Lauder Companies Inc. (adjusted) 3,099 3,069 3,441 2,534 2,518 2,762
Adjustment to Net Earnings Attributable To The Estée Lauder Companies Inc.
Net earnings attributable to The Estée Lauder Companies Inc. (as reported) 1,006 2,390 2,870 684 1,785 1,108
Add: Goodwill impairment charges — — 71 812 68 —
Net earnings attributable to The Estée Lauder Companies Inc. (adjusted) 1,006 2,390 2,941 1,496 1,853 1,108

Based on: 10-K (reporting date: 2023-06-30), 10-K (reporting date: 2022-06-30), 10-K (reporting date: 2021-06-30), 10-K (reporting date: 2020-06-30), 10-K (reporting date: 2019-06-30), 10-K (reporting date: 2018-06-30).


The adjustment of financial statements to exclude goodwill and intangible assets reveals a substantial reliance on non-physical assets within the total asset base. While reported total assets grew from $12,567 million in 2018 to $23,415 million in 2023, the adjusted figures indicate that a significant portion of this growth is attributable to intangible valuations rather than tangible resource expansion.

Impact on Asset Composition
A consistent gap exists between reported and adjusted total assets across the entire period. In 2018, the difference was $1,926 million, which increased to $2,486 million by 2023. This upward trend in the variance indicates that the proportion of the balance sheet occupied by goodwill and intangible assets has expanded over time, suggesting increased acquisition activity or higher valuations of intangible brands.
Effect on Stockholders' Equity
The removal of goodwill and intangible assets leads to a drastic reduction in stockholders' equity, highlighting a high degree of intangible leverage. For instance, in 2021, reported equity of $6,057 million was reduced to $3,441 million upon adjustment. This pattern persists through 2023, where adjusted equity represents only approximately 55% of the reported equity, indicating that nearly half of the reported equity is comprised of non-tangible assets.
Analysis of Net Earnings Divergence
Reported and adjusted net earnings remained closely aligned for the majority of the period, with the exception of 2019 and 2020. A critical anomaly is observed in 2020, where reported net earnings were $684 million compared to adjusted net earnings of $1,496 million. This significant discrepancy suggests a substantial non-cash impairment charge related to goodwill or intangible assets during that fiscal year, which heavily suppressed reported profitability while the adjusted figures reflect a stronger underlying operational performance.

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Adjusted Financial Ratios: Removal of Goodwill (Summary)

Estée Lauder Cos. Inc., Financial Ratios: Reported vs. Adjusted

Estée Lauder Cos. Inc., adjusted financial ratios

Microsoft Excel
Jun 30, 2023 Jun 30, 2022 Jun 30, 2021 Jun 30, 2020 Jun 30, 2019 Jun 30, 2018
Net Profit Margin
Reported net profit margin 6.32% 13.47% 17.70% 4.79% 12.01% 8.10%
Adjusted net profit margin 6.32% 13.47% 18.14% 10.47% 12.47% 8.10%
Total Asset Turnover
Reported total asset turnover 0.68 0.85 0.74 0.80 1.13 1.09
Adjusted total asset turnover 0.76 0.96 0.84 0.87 1.32 1.29
Financial Leverage
Reported financial leverage 4.19 3.74 3.63 4.52 3.00 2.68
Adjusted financial leverage 6.75 5.99 5.62 6.46 4.48 3.85
Return on Equity (ROE)
Reported ROE 18.01% 42.75% 47.38% 17.38% 40.70% 23.63%
Adjusted ROE 32.46% 77.88% 85.47% 59.04% 73.59% 40.12%
Return on Assets (ROA)
Reported ROA 4.30% 11.43% 13.06% 3.85% 13.57% 8.82%
Adjusted ROA 4.81% 13.00% 15.20% 9.13% 16.42% 10.41%

Based on: 10-K (reporting date: 2023-06-30), 10-K (reporting date: 2022-06-30), 10-K (reporting date: 2021-06-30), 10-K (reporting date: 2020-06-30), 10-K (reporting date: 2019-06-30), 10-K (reporting date: 2018-06-30).


The exclusion of goodwill and intangible assets reveals a significant divergence between reported financial performance and the underlying operational efficiency of the organization. The adjusted metrics consistently present a more favorable view of profitability and asset utilization, suggesting that a substantial portion of the balance sheet is composed of non-physical assets that dilute reported return ratios.

Profitability Margins
The reported net profit margin exhibited significant volatility, reaching a low of 4.79% in 2020 and a peak of 17.70% in 2021. Adjusted margins were consistently higher or equal to reported figures, particularly between 2019 and 2021. The notable gap in 2020, where the adjusted margin was more than double the reported margin (10.47% versus 4.79%), indicates the impact of non-cash impairment charges on reported earnings during that period.
Asset Utilization
Adjusted total asset turnover consistently exceeded reported turnover throughout the six-year period. This gap highlights the extent to which goodwill and intangible assets inflate the asset base without contributing to immediate revenue generation. While both metrics show a general downward trend since 2019, the adjusted ratio remains higher, indicating that the core tangible asset base is more efficient than the total balance sheet suggests.
Financial Leverage
A consistent and widening gap is observed between reported and adjusted financial leverage. Adjusted leverage increased steadily from 3.85 in 2018 to 6.75 in 2023. This suggests that when intangible assets are removed from the calculation, the company's reliance on debt relative to its tangible asset base is significantly higher than the reported figures imply.
Returns on Equity and Assets
The most profound impact of the adjustment is seen in the return ratios. Adjusted ROE is substantially higher than reported ROE in every year, peaking at 85.47% in 2021 compared to the reported 47.38%. Similarly, adjusted ROA consistently outperforms reported ROA. The convergence of these ratios in 2023, while still maintaining a gap, reflects a broader decline in overall profitability and efficiency, as adjusted ROE fell from 77.88% in 2022 to 32.46% in 2023.

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Adjusted Net Profit Margin

Microsoft Excel
Jun 30, 2023 Jun 30, 2022 Jun 30, 2021 Jun 30, 2020 Jun 30, 2019 Jun 30, 2018
As Reported
Selected Financial Data (US$ in millions)
Net earnings attributable to The Estée Lauder Companies Inc. 1,006 2,390 2,870 684 1,785 1,108
Net sales 15,910 17,737 16,215 14,294 14,863 13,683
Profitability Ratio
Net profit margin1 6.32% 13.47% 17.70% 4.79% 12.01% 8.10%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted net earnings attributable to The Estée Lauder Companies Inc. 1,006 2,390 2,941 1,496 1,853 1,108
Net sales 15,910 17,737 16,215 14,294 14,863 13,683
Profitability Ratio
Adjusted net profit margin2 6.32% 13.47% 18.14% 10.47% 12.47% 8.10%

Based on: 10-K (reporting date: 2023-06-30), 10-K (reporting date: 2022-06-30), 10-K (reporting date: 2021-06-30), 10-K (reporting date: 2020-06-30), 10-K (reporting date: 2019-06-30), 10-K (reporting date: 2018-06-30).

2023 Calculations

1 Net profit margin = 100 × Net earnings attributable to The Estée Lauder Companies Inc. ÷ Net sales
= 100 × 1,006 ÷ 15,910 = 6.32%

2 Adjusted net profit margin = 100 × Adjusted net earnings attributable to The Estée Lauder Companies Inc. ÷ Net sales
= 100 × 1,006 ÷ 15,910 = 6.32%


The financial performance between June 30, 2018, and June 30, 2023, is characterized by significant volatility in both reported and adjusted net profitability. A general upward trend was observed from 2018 through 2021, reaching a peak in 2021, followed by a consistent decline through 2023. The most notable divergence between reported and adjusted metrics occurred during the 2020 fiscal year, suggesting the presence of substantial non-recurring items that negatively impacted reported earnings.

Adjusted Net Profit Margin Trends
The adjusted net profit margin experienced a period of growth, rising from 8.10% in 2018 to a peak of 18.14% in 2021. Although a dip to 10.47% was noted in 2020, the adjusted figure remained substantially higher than the reported margin for that period. Following the 2021 peak, a downward trajectory was observed, with the margin contracting to 13.47% in 2022 and further declining to 6.32% by June 30, 2023, which represents the lowest margin across the analyzed six-year period.
Comparison of Reported and Adjusted Earnings
A significant variance between reported and adjusted net earnings is evident in 2020, where reported earnings were 684 million US$, compared to adjusted earnings of 1,496 million US$. This gap indicates that one-time charges or non-cash adjustments heavily suppressed reported profitability in that year. In contrast, by 2022 and 2023, the reported and adjusted net earnings converged completely, with both figures matching at 2,390 million US$ in 2022 and 1,006 million US$ in 2023.
Net Earnings Volatility
Net earnings exhibited sharp fluctuations over the period. After growing from 1,108 million US$ in 2018 to 1,785 million US$ in 2019, reported earnings fell sharply in 2020 before surging to a high of 2,870 million US$ in 2021. The subsequent two years show a steady erosion of earnings, with the 2023 figure of 1,006 million US$ falling below the baseline established in 2018.

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Adjusted Total Asset Turnover

Microsoft Excel
Jun 30, 2023 Jun 30, 2022 Jun 30, 2021 Jun 30, 2020 Jun 30, 2019 Jun 30, 2018
As Reported
Selected Financial Data (US$ in millions)
Net sales 15,910 17,737 16,215 14,294 14,863 13,683
Total assets 23,415 20,910 21,971 17,781 13,156 12,567
Activity Ratio
Total asset turnover1 0.68 0.85 0.74 0.80 1.13 1.09
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net sales 15,910 17,737 16,215 14,294 14,863 13,683
Adjusted total assets 20,929 18,389 19,355 16,380 11,288 10,641
Activity Ratio
Adjusted total asset turnover2 0.76 0.96 0.84 0.87 1.32 1.29

Based on: 10-K (reporting date: 2023-06-30), 10-K (reporting date: 2022-06-30), 10-K (reporting date: 2021-06-30), 10-K (reporting date: 2020-06-30), 10-K (reporting date: 2019-06-30), 10-K (reporting date: 2018-06-30).

2023 Calculations

1 Total asset turnover = Net sales ÷ Total assets
= 15,910 ÷ 23,415 = 0.68

2 Adjusted total asset turnover = Net sales ÷ Adjusted total assets
= 15,910 ÷ 20,929 = 0.76


An analysis of total asset growth and turnover efficiency from 2018 to 2023 reveals a period of significant balance sheet expansion accompanied by a general decline in asset utilization. While the asset base grew substantially, the ability to generate revenue relative to those assets diminished over the observed period.

Asset Base Expansion
Reported total assets increased from 12,567 million in 2018 to 23,415 million in 2023. A notable acceleration in growth occurred between 2019 and 2021, where assets rose from 13,156 million to 21,971 million. Adjusted total assets followed a similar trajectory, growing from 10,641 million in 2018 to 20,929 million in 2023.
Asset Turnover Trends
Both reported and adjusted total asset turnover ratios exhibit a downward trend following a peak in 2019. Reported total asset turnover declined from a high of 1.13 in 2019 to 0.68 in 2023. Similarly, adjusted total asset turnover fell from 1.32 in 2019 to 0.76 in 2023. This indicates that revenue growth has not kept pace with the growth of the asset base.
Impact of Intangible Assets and Goodwill
The consistent variance between reported and adjusted total assets highlights a significant presence of goodwill and intangible assets on the balance sheet. The adjusted total asset turnover is consistently higher than the reported ratio across all years, demonstrating that the company's tangible asset base is utilized more efficiently than the total reported asset base. Despite this relative efficiency, the synchronized decline in both ratios suggests a broader reduction in overall asset productivity.

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Adjusted Financial Leverage

Microsoft Excel
Jun 30, 2023 Jun 30, 2022 Jun 30, 2021 Jun 30, 2020 Jun 30, 2019 Jun 30, 2018
As Reported
Selected Financial Data (US$ in millions)
Total assets 23,415 20,910 21,971 17,781 13,156 12,567
Stockholders’ equity, The Estée Lauder Companies Inc. 5,585 5,590 6,057 3,935 4,386 4,688
Solvency Ratio
Financial leverage1 4.19 3.74 3.63 4.52 3.00 2.68
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted total assets 20,929 18,389 19,355 16,380 11,288 10,641
Adjusted stockholders’ equity, The Estée Lauder Companies Inc. 3,099 3,069 3,441 2,534 2,518 2,762
Solvency Ratio
Adjusted financial leverage2 6.75 5.99 5.62 6.46 4.48 3.85

Based on: 10-K (reporting date: 2023-06-30), 10-K (reporting date: 2022-06-30), 10-K (reporting date: 2021-06-30), 10-K (reporting date: 2020-06-30), 10-K (reporting date: 2019-06-30), 10-K (reporting date: 2018-06-30).

2023 Calculations

1 Financial leverage = Total assets ÷ Stockholders’ equity, The Estée Lauder Companies Inc.
= 23,415 ÷ 5,585 = 4.19

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted stockholders’ equity, The Estée Lauder Companies Inc.
= 20,929 ÷ 3,099 = 6.75


A consistent increase in both reported and adjusted total assets is observed between 2018 and 2023. Reported assets grew from US$12,567 million to US$23,415 million, while adjusted assets increased from US$10,641 million to US$20,929 million. The discrepancy between these figures highlights the significant role of goodwill and intangible assets within the balance sheet structure.

Asset and Equity Dynamics
Reported stockholders' equity experienced volatility, peaking in 2021 at US$6,057 million before stabilizing at US$5,585 million by 2023. In contrast, adjusted stockholders' equity remained consistently lower, starting at US$2,762 million in 2018 and ending at US$3,099 million in 2023. This indicates that a substantial portion of the equity base is comprised of non-tangible assets, which reduces the tangible net worth of the organization.
Reported Financial Leverage
The reported financial leverage ratio demonstrated a general upward trend over the six-year period. Starting at 2.68 in 2018, the ratio reached a peak of 4.52 in 2020, followed by a correction to 3.63 in 2021, and ultimately rising to 4.19 in 2023. This suggests an overall increase in the proportion of assets financed through liabilities relative to total equity.
Adjusted Financial Leverage
Adjusted financial leverage remained significantly higher than reported leverage throughout the entire analyzed period. This ratio rose from 3.85 in 2018 to a maximum of 6.75 in 2023, with a temporary decline to 5.62 in 2021. The widening gap between reported and adjusted leverage ratios indicates that when intangible assets are excluded, the organization's financial leverage is considerably more aggressive, reflecting a higher risk profile relative to tangible capital.

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Adjusted Return on Equity (ROE)

Microsoft Excel
Jun 30, 2023 Jun 30, 2022 Jun 30, 2021 Jun 30, 2020 Jun 30, 2019 Jun 30, 2018
As Reported
Selected Financial Data (US$ in millions)
Net earnings attributable to The Estée Lauder Companies Inc. 1,006 2,390 2,870 684 1,785 1,108
Stockholders’ equity, The Estée Lauder Companies Inc. 5,585 5,590 6,057 3,935 4,386 4,688
Profitability Ratio
ROE1 18.01% 42.75% 47.38% 17.38% 40.70% 23.63%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted net earnings attributable to The Estée Lauder Companies Inc. 1,006 2,390 2,941 1,496 1,853 1,108
Adjusted stockholders’ equity, The Estée Lauder Companies Inc. 3,099 3,069 3,441 2,534 2,518 2,762
Profitability Ratio
Adjusted ROE2 32.46% 77.88% 85.47% 59.04% 73.59% 40.12%

Based on: 10-K (reporting date: 2023-06-30), 10-K (reporting date: 2022-06-30), 10-K (reporting date: 2021-06-30), 10-K (reporting date: 2020-06-30), 10-K (reporting date: 2019-06-30), 10-K (reporting date: 2018-06-30).

2023 Calculations

1 ROE = 100 × Net earnings attributable to The Estée Lauder Companies Inc. ÷ Stockholders’ equity, The Estée Lauder Companies Inc.
= 100 × 1,006 ÷ 5,585 = 18.01%

2 Adjusted ROE = 100 × Adjusted net earnings attributable to The Estée Lauder Companies Inc. ÷ Adjusted stockholders’ equity, The Estée Lauder Companies Inc.
= 100 × 1,006 ÷ 3,099 = 32.46%


The financial performance from June 30, 2018, to June 30, 2023, is characterized by significant volatility in earnings and a persistent divergence between reported and adjusted equity measures, highlighting the impact of intangible assets on profitability ratios.

Net Earnings Performance
Reported net earnings exhibited substantial fluctuations, reaching a low of 684 million USD in 2020 before peaking at 2,870 million USD in 2021. A subsequent decline is observed, with earnings falling to 1,006 million USD by 2023. Adjusted net earnings were consistently higher than reported earnings during the 2019 and 2020 periods, most notably in 2020, where adjusted earnings of 1,496 million USD suggest the removal of significant non-recurring expenses.
Equity Base Analysis
A consistent gap is maintained between reported and adjusted stockholders' equity. Reported equity rose from 4,688 million USD in 2018 to 6,057 million USD in 2021, eventually stabilizing at 5,585 million USD in 2023. Conversely, adjusted equity—which excludes goodwill and intangible assets—remained significantly lower, ranging between 2,518 million USD and 3,441 million USD. This disparity indicates that a substantial portion of the total equity is comprised of intangible assets.
Return on Equity (ROE) Dynamics
The Adjusted ROE is markedly higher than the Reported ROE across all six years, reflecting the diminished equity base used in the adjusted calculation. Reported ROE peaked at 47.38% in 2021 before dropping to 18.01% in 2023. In contrast, Adjusted ROE reached a peak of 85.47% in 2021 and remained at 32.46% in 2023. The significant premium of Adjusted ROE over Reported ROE underscores high efficiency in generating profits relative to tangible capital, although both metrics follow the same general downward trend from 2021 to 2023.

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Adjusted Return on Assets (ROA)

Microsoft Excel
Jun 30, 2023 Jun 30, 2022 Jun 30, 2021 Jun 30, 2020 Jun 30, 2019 Jun 30, 2018
As Reported
Selected Financial Data (US$ in millions)
Net earnings attributable to The Estée Lauder Companies Inc. 1,006 2,390 2,870 684 1,785 1,108
Total assets 23,415 20,910 21,971 17,781 13,156 12,567
Profitability Ratio
ROA1 4.30% 11.43% 13.06% 3.85% 13.57% 8.82%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted net earnings attributable to The Estée Lauder Companies Inc. 1,006 2,390 2,941 1,496 1,853 1,108
Adjusted total assets 20,929 18,389 19,355 16,380 11,288 10,641
Profitability Ratio
Adjusted ROA2 4.81% 13.00% 15.20% 9.13% 16.42% 10.41%

Based on: 10-K (reporting date: 2023-06-30), 10-K (reporting date: 2022-06-30), 10-K (reporting date: 2021-06-30), 10-K (reporting date: 2020-06-30), 10-K (reporting date: 2019-06-30), 10-K (reporting date: 2018-06-30).

2023 Calculations

1 ROA = 100 × Net earnings attributable to The Estée Lauder Companies Inc. ÷ Total assets
= 100 × 1,006 ÷ 23,415 = 4.30%

2 Adjusted ROA = 100 × Adjusted net earnings attributable to The Estée Lauder Companies Inc. ÷ Adjusted total assets
= 100 × 1,006 ÷ 20,929 = 4.81%


A comprehensive analysis of the financial performance from 2018 to 2023 reveals a consistent divergence between reported and adjusted metrics, primarily driven by the treatment of goodwill and intangible assets. The systematic reduction of total assets in the adjusted calculations indicates that a significant portion of the balance sheet is composed of non-physical assets, which suppresses the reported return on assets (ROA) relative to the adjusted figure.

Asset Base and Adjustment Impact
Reported total assets grew from 12,567 million USD in 2018 to 23,415 million USD in 2023. Throughout this period, adjusted total assets remained consistently lower than reported assets, suggesting the exclusion of significant intangible components. The gap between reported and adjusted assets widened over time, reflecting an increase in the absolute value of goodwill and intangibles on the balance sheet.
Net Earnings Volatility
Adjusted net earnings exhibited significant fluctuation, peaking at 2,941 million USD in 2021 before declining to 1,006 million USD in 2023. A notable discrepancy occurred in 2020, where adjusted net earnings of 1,496 million USD were substantially higher than the reported earnings of 684 million USD, indicating that non-recurring or non-operating items heavily impacted reported profitability during that period.
Adjusted Return on Assets (ROA) Trends
The adjusted ROA consistently outperformed the reported ROA across all six years, demonstrating that the exclusion of goodwill and intangible assets provides a more favorable view of asset efficiency. Adjusted ROA reached a peak of 16.42% in 2019 and remained robust through 2022 at 13.00%. However, a sharp contraction is observed in 2023, with adjusted ROA falling to 4.81%, the lowest point in the analyzed period.
Comparative Efficiency Analysis
The most pronounced variance between reported and adjusted ROA occurred in 2020, where the adjusted figure of 9.13% was more than double the reported 3.85%. This suggests that during periods of earnings pressure, the impact of intangible assets on the reported ROA is magnified. The overall trend indicates a decline in asset productivity by 2023, as both reported and adjusted ROA converged toward their lowest historical levels.

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