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Warner Bros. Discovery Inc. (NASDAQ:WBD)

This company has been moved to the archive! The financial data has not been updated since November 4, 2022.

Analysis of Goodwill and Intangible Assets

Microsoft Excel

Goodwill and Intangible Asset Disclosure

Warner Bros. Discovery Inc., balance sheet: goodwill and intangible assets

US$ in millions

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Goodwill 12,912 13,070 13,050 13,006 7,073
Trademarks 1,716 1,751 1,708 1,669 494
Customer relationships 9,433 9,551 9,446 9,455 2,026
Other 395 421 400 314 118
Intangible assets subject to amortization, gross 11,544 11,723 11,554 11,438 2,638
Accumulated amortization (5,388) (4,244) (3,051) (1,928) (1,032)
Intangible assets subject to amortization, net 6,156 7,479 8,503 9,510 1,606
Trademarks 161 161 164 164 164
Indefinite-lived intangible assets not subject to amortization 161 161 164 164 164
Intangible assets 6,317 7,640 8,667 9,674 1,770
Goodwill and intangible assets 19,229 20,710 21,717 22,680 8,843

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).


The financial trajectory of goodwill and intangible assets is characterized by a substantial increase in 2018, followed by a period of gradual decline through 2021. This pattern suggests a significant capital event, such as a major acquisition, occurring between the 2017 and 2018 reporting periods, which fundamentally altered the composition of the balance sheet.

Goodwill Trends
Goodwill experienced a sharp increase from 7,073 million USD in 2017 to 13,006 million USD in 2018. Following this surge, the balance remained relatively stable, peaking at 13,070 million USD in 2020 before a slight decrease to 12,912 million USD in 2021. The lack of significant volatility after 2018 indicates that no substantial impairment charges were recognized during this timeframe.
Amortizable Intangible Assets
Gross intangible assets subject to amortization mirrored the growth of goodwill, rising from 2,638 million USD in 2017 to 11,438 million USD in 2018. While gross values remained largely constant between 2018 and 2021, the net book value showed a consistent downward trend, falling from 9,510 million USD in 2018 to 6,156 million USD in 2021. This decline is directly attributable to the steady increase in accumulated amortization, which grew from -1,928 million USD in 2018 to -5,388 million USD by 2021.
Asset Composition and Specifics
Customer relationships represent the largest component of amortizable intangibles, jumping from 2,026 million USD in 2017 to over 9,400 million USD from 2018 onward. Trademarks also saw a significant increase in 2018, though they remained stable thereafter. Indefinite-lived intangible assets not subject to amortization remained marginal and virtually unchanged, fluctuating slightly between 161 and 164 million USD.
Aggregate Valuation
The total combined value of goodwill and intangible assets peaked in 2018 at 22,680 million USD. Between 2018 and 2021, this total decreased annually, reaching 19,229 million USD. The overall reduction in total valuation is driven primarily by the systematic amortization of finite-lived intangible assets rather than a reduction in goodwill.

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Adjustments to Financial Statements: Removal of Goodwill

Warner Bros. Discovery Inc., Financial Data: Reported vs. Adjusted

Warner Bros. Discovery Inc., adjustments to financial statements

US$ in millions

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Adjustment to Total Assets
Total assets (as reported) 34,427 34,087 33,735 32,550 22,555
Less: Goodwill 12,912 13,070 13,050 13,006 7,073
Total assets (adjusted) 21,515 21,017 20,685 19,544 15,482
Adjustment to Total Discovery, Inc. Stockholders’ Equity
Total Discovery, Inc. stockholders’ equity (as reported) 11,599 10,464 9,891 8,386 4,610
Less: Goodwill 12,912 13,070 13,050 13,006 7,073
Total Discovery, Inc. stockholders’ equity (adjusted) (1,313) (2,606) (3,159) (4,620) (2,463)
Adjustment to Net Income (loss) Available To Discovery, Inc.
Net income (loss) available to Discovery, Inc. (as reported) 1,006 1,219 2,069 594 (337)
Add: Impairment of goodwill — 121 155 — 1,327
Net income (loss) available to Discovery, Inc. (adjusted) 1,006 1,340 2,224 594 990

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).


The removal of goodwill and intangible assets reveals a significant disparity between the reported financial position and the underlying tangible asset base. While both reported and adjusted metrics show upward trends over the five-year period, the reliance on intangible valuations to maintain positive equity is evident.

Asset Valuation and Composition
Reported total assets increased from US$ 22,555 million in 2017 to US$ 34,427 million in 2021. When adjusted to remove goodwill and intangibles, the asset base was consistently lower, starting at US$ 15,482 million and rising to US$ 21,515 million. The gap between these two figures expanded sharply between 2017 and 2018, moving from approximately US$ 7,073 million to US$ 13,006 million, and remained relatively stable through 2021, indicating a period of significant intangible asset accumulation followed by a plateau.
Equity and Solvency Analysis
A critical divergence is observed in the stockholders' equity. Reported equity maintained a positive trajectory, growing from US$ 4,610 million to US$ 11,599 million. However, the adjusted equity remained negative throughout the entire analysis period. The deficit peaked in 2018 at US$ -4,620 million before trending upward toward US$ -1,313 million by 2021. This suggests that the company's reported solvency is entirely dependent on the valuation of goodwill and intangible assets; without these, the entity would operate with a negative equity position.
Earnings Impact and Profitability
Adjusted net income generally exceeds or equals reported net income, particularly in 2017, 2019, and 2020. In 2017, a reported net loss of US$ 337 million was transformed into an adjusted net income of US$ 990 million. This indicates that non-cash charges, such as the amortization of intangible assets or impairment of goodwill, have historically weighed down reported profitability. The convergence of reported and adjusted net income in 2018 and 2021 suggests periods where these non-cash adjustments were negligible.

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Adjusted Financial Ratios: Removal of Goodwill (Summary)

Warner Bros. Discovery Inc., Financial Ratios: Reported vs. Adjusted

Warner Bros. Discovery Inc., adjusted financial ratios

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
Net Profit Margin
Reported net profit margin 8.25% 11.42% 18.57% 5.63% -4.90%
Adjusted net profit margin 8.25% 12.56% 19.96% 5.63% 14.40%
Total Asset Turnover
Reported total asset turnover 0.35 0.31 0.33 0.32 0.30
Adjusted total asset turnover 0.57 0.51 0.54 0.54 0.44
Financial Leverage
Reported financial leverage 2.97 3.26 3.41 3.88 4.89
Adjusted financial leverage — — — — —
Return on Equity (ROE)
Reported ROE 8.67% 11.65% 20.92% 7.08% -7.31%
Adjusted ROE — — — — —
Return on Assets (ROA)
Reported ROA 2.92% 3.58% 6.13% 1.82% -1.49%
Adjusted ROA 4.68% 6.38% 10.75% 3.04% 6.39%

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).


The removal of goodwill and intangible assets from the financial metrics reveals a significant distortion in reported performance, particularly regarding asset efficiency and profitability. The adjusted figures consistently present a more favorable view of the operational core by stripping away non-operating asset valuations.

Net Profit Margin Trends
A substantial variance is observed in 2017, where the reported net profit margin of -4.90% is adjusted upward to 14.40%, suggesting that non-cash amortization or impairment charges heavily impacted the reported bottom line. From 2018 to 2021, the margins generally converged, with the adjusted margin remaining slightly higher or equal to the reported margin, peaking in 2019 at 19.96% before trending downward to 8.25% by 2021.
Total Asset Turnover Efficiency
Asset turnover shows a consistent positive gap between reported and adjusted values. The reported turnover increased marginally from 0.30 in 2017 to 0.35 in 2021. However, the adjusted turnover is significantly higher, starting at 0.44 in 2017 and rising to 0.57 by 2021. This indicates that a large portion of the asset base consists of non-productive intangible assets that do not contribute to revenue generation, thereby artificially depressing reported efficiency ratios.
Return on Assets (ROA) Analysis
The disparity in ROA is one of the most pronounced findings. Reported ROA fluctuated from a negative 1.49% in 2017 to 2.92% in 2021. In contrast, the adjusted ROA remained positive throughout the period, starting at 6.39% in 2017 and ending at 4.68% in 2021. The consistent gap between these two figures confirms that goodwill significantly weights the balance sheet, masking the actual return generated by the company's tangible operating assets.
Financial Leverage and Equity Returns
Reported financial leverage demonstrates a steady downward trend, decreasing from 4.89 in 2017 to 2.97 in 2021, indicating a systematic reduction in debt relative to equity. This deleveraging coincides with the recovery of Reported ROE, which moved from -7.31% in 2017 to a peak of 20.92% in 2019, before settling at 8.67% in 2021.

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Adjusted Net Profit Margin

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
As Reported
Selected Financial Data (US$ in millions)
Net income (loss) available to Discovery, Inc. 1,006 1,219 2,069 594 (337)
Revenues 12,191 10,671 11,144 10,553 6,873
Profitability Ratio
Net profit margin1 8.25% 11.42% 18.57% 5.63% -4.90%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted net income (loss) available to Discovery, Inc. 1,006 1,340 2,224 594 990
Revenues 12,191 10,671 11,144 10,553 6,873
Profitability Ratio
Adjusted net profit margin2 8.25% 12.56% 19.96% 5.63% 14.40%

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

2021 Calculations

1 Net profit margin = 100 × Net income (loss) available to Discovery, Inc. ÷ Revenues
= 100 × 1,006 ÷ 12,191 = 8.25%

2 Adjusted net profit margin = 100 × Adjusted net income (loss) available to Discovery, Inc. ÷ Revenues
= 100 × 1,006 ÷ 12,191 = 8.25%


Between 2017 and 2021, the profitability of Discovery, Inc. exhibited significant volatility, characterized by an initial recovery from a reported net loss, a peak in performance during 2019, and a subsequent gradual decline in profit margins through 2021.

Reported Net Profit Margin Trends
The reported net profit margin began at -4.90% in 2017, reflecting a net loss available to the company. A strong upward trajectory followed, with the margin increasing to 5.63% in 2018 and reaching a peak of 18.57% in 2019. However, a consistent contraction is observed in the subsequent two years, with margins falling to 11.42% in 2020 and further decreasing to 8.25% by December 31, 2021.
Adjusted Net Profit Margin Trends
The adjusted net profit margin indicates a more stable initial performance than the reported figures, starting at 14.40% in 2017. Similar to the reported metrics, the adjusted margin peaked in 2019 at 19.96%. Following this peak, the adjusted margin entered a downward trend, declining to 12.56% in 2020 and settling at 8.25% in 2021.
Analysis of Variance Between Reported and Adjusted Metrics
A substantial divergence between reported and adjusted net income is observed in 2017, where adjusted net income was US$ 990 million compared to a reported loss of US$ 337 million. This discrepancy suggests the presence of significant one-time charges or non-cash expenses that impacted the reported bottom line. In contrast, the figures for 2018 and 2021 show total convergence, where reported and adjusted net income and profit margins are identical, indicating an absence of material non-recurring adjustments in those years. The overall trend from 2019 to 2021 shows a mirrored decline in both reported and adjusted profitability, signaling a general compression of net margins.

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Adjusted Total Asset Turnover

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
As Reported
Selected Financial Data (US$ in millions)
Revenues 12,191 10,671 11,144 10,553 6,873
Total assets 34,427 34,087 33,735 32,550 22,555
Activity Ratio
Total asset turnover1 0.35 0.31 0.33 0.32 0.30
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Revenues 12,191 10,671 11,144 10,553 6,873
Adjusted total assets 21,515 21,017 20,685 19,544 15,482
Activity Ratio
Adjusted total asset turnover2 0.57 0.51 0.54 0.54 0.44

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

2021 Calculations

1 Total asset turnover = Revenues ÷ Total assets
= 12,191 ÷ 34,427 = 0.35

2 Adjusted total asset turnover = Revenues ÷ Adjusted total assets
= 12,191 ÷ 21,515 = 0.57


An analysis of the financial metrics from 2017 to 2021 reveals a consistent divergence between reported and adjusted asset valuations, alongside a general improvement in asset utilization efficiency. The growth in reported total assets outpaced the growth in adjusted total assets, indicating an increasing proportion of goodwill and intangible assets within the balance sheet over the five-year period.

Asset Base Composition
Reported total assets increased from 22,555 million USD in 2017 to 34,427 million USD in 2021. During the same interval, adjusted total assets rose from 15,482 million USD to 21,515 million USD. The widening gap between these two figures suggests that intangible assets and goodwill grew more rapidly than tangible or operating assets, expanding from approximately 7,073 million USD in 2017 to 12,912 million USD by 2021.
Asset Turnover Performance
The reported total asset turnover ratio remained relatively stable, moving from 0.30 in 2017 to 0.35 in 2021. However, the adjusted total asset turnover ratio exhibited a more significant increase, rising from 0.44 in 2017 to 0.57 in 2021. This indicates that the company's core operating assets were utilized more effectively to generate revenue as the period progressed.
Comparative Efficiency Insights
The adjusted total asset turnover consistently exceeded the reported ratio throughout the entire period. This discrepancy demonstrates that the presence of significant goodwill and intangible assets suppresses the reported turnover ratio. When these non-operating components are excluded, the underlying operational efficiency is revealed to be substantially higher, with the efficiency gap between reported and adjusted turnover widening from 0.14 in 2017 to 0.22 in 2021.

The overall trend indicates that while the company expanded its total asset base through acquisitions or intangible growth, the operational efficiency of its adjusted asset base improved steadily, peaking in 2021.

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Adjusted Financial Leverage

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
As Reported
Selected Financial Data (US$ in millions)
Total assets 34,427 34,087 33,735 32,550 22,555
Total Discovery, Inc. stockholders’ equity 11,599 10,464 9,891 8,386 4,610
Solvency Ratio
Financial leverage1 2.97 3.26 3.41 3.88 4.89
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted total assets 21,515 21,017 20,685 19,544 15,482
Adjusted total Discovery, Inc. stockholders’ equity (1,313) (2,606) (3,159) (4,620) (2,463)
Solvency Ratio
Adjusted financial leverage2 — — — — —

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

2021 Calculations

1 Financial leverage = Total assets ÷ Total Discovery, Inc. stockholders’ equity
= 34,427 ÷ 11,599 = 2.97

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted total Discovery, Inc. stockholders’ equity
= 21,515 ÷ -1,313 = —


A consistent growth trajectory is observed in both reported and adjusted total assets between 2017 and 2021. Reported total assets increased from 22,555 million US$ to 34,427 million US$, while adjusted total assets rose from 15,482 million US$ to 21,515 million US$. The persistent gap between these two figures indicates a significant volume of goodwill and intangible assets held on the balance sheet throughout the period.

Reported Financial Leverage
A steady downward trend is evident in reported financial leverage, which declined from 4.89 in 2017 to 2.97 in 2021. This suggests a reduction in the ratio of total assets to reported stockholders' equity, typically indicating a perceived decrease in financial risk and a stronger equity base relative to the asset pool.
Equity Divergence
A stark contrast exists between reported and adjusted stockholders' equity. While reported equity grew consistently from 4,610 million US$ in 2017 to 11,599 million US$ in 2021, adjusted equity remained negative for the entire duration. Although the adjusted equity position improved—moving from -4,620 million US$ in 2018 to -1,313 million US$ in 2021—it indicates that the company's tangible net worth was negative throughout the analyzed timeframe.
Adjusted Financial Leverage Implications
The presence of negative adjusted equity renders the adjusted financial leverage ratio fundamentally different from the reported leverage. Because the reported equity is heavily supported by intangible assets, the removal of these assets reveals an inverted equity position. The increasing gap between reported and adjusted equity underscores a high dependency on non-tangible assets to maintain a positive solvency appearance on the reported balance sheet.

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Adjusted Return on Equity (ROE)

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
As Reported
Selected Financial Data (US$ in millions)
Net income (loss) available to Discovery, Inc. 1,006 1,219 2,069 594 (337)
Total Discovery, Inc. stockholders’ equity 11,599 10,464 9,891 8,386 4,610
Profitability Ratio
ROE1 8.67% 11.65% 20.92% 7.08% -7.31%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted net income (loss) available to Discovery, Inc. 1,006 1,340 2,224 594 990
Adjusted total Discovery, Inc. stockholders’ equity (1,313) (2,606) (3,159) (4,620) (2,463)
Profitability Ratio
Adjusted ROE2 — — — — —

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

2021 Calculations

1 ROE = 100 × Net income (loss) available to Discovery, Inc. ÷ Total Discovery, Inc. stockholders’ equity
= 100 × 1,006 ÷ 11,599 = 8.67%

2 Adjusted ROE = 100 × Adjusted net income (loss) available to Discovery, Inc. ÷ Adjusted total Discovery, Inc. stockholders’ equity
= 100 × 1,006 ÷ -1,313 = —


The financial trajectory between 2017 and 2021 reveals a significant divergence between reported and adjusted equity positions, indicating a high reliance on intangible assets and goodwill within the capital structure.

Net Income Performance
Reported net income exhibited volatility, starting with a loss of 337 million USD in 2017 before peaking in 2019 at 2,069 million USD. Following this peak, a consistent downward trend occurred, concluding at 1,006 million USD in 2021. Adjusted net income generally mirrored these movements but remained positive throughout the entire period, most notably offsetting the reported loss in 2017 with a positive value of 990 million USD.
Equity Composition and Tangibility
A stark contrast is observed between reported and adjusted stockholders' equity. While reported equity grew consistently from 4,610 million USD in 2017 to 11,599 million USD in 2021, adjusted equity remained negative across the five-year timeframe. The adjusted equity values fluctuated from a low of -4,620 million USD in 2018 to -1,313 million USD in 2021. This persistent negative adjusted equity suggests that the reported equity is predominantly composed of goodwill and other intangible assets, as the removal of these items leaves the entity with a negative tangible net worth.
Return on Equity (ROE) Analysis
Reported ROE tracked the net income trend, reaching a peak of 20.92% in 2019 before declining to 8.67% by 2021. However, the adjusted ROE presents a fundamentally different profile. Because the adjusted equity base is negative, the resulting adjusted ROE remains negative despite the presence of positive adjusted net income. This discrepancy highlights that the reported profitability ratios are heavily influenced by the inclusion of intangible assets; without these assets, the return on tangible equity is negative, indicating that the company's operations are not supported by a positive base of tangible equity.

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Adjusted Return on Assets (ROA)

Microsoft Excel
Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018 Dec 31, 2017
As Reported
Selected Financial Data (US$ in millions)
Net income (loss) available to Discovery, Inc. 1,006 1,219 2,069 594 (337)
Total assets 34,427 34,087 33,735 32,550 22,555
Profitability Ratio
ROA1 2.92% 3.58% 6.13% 1.82% -1.49%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted net income (loss) available to Discovery, Inc. 1,006 1,340 2,224 594 990
Adjusted total assets 21,515 21,017 20,685 19,544 15,482
Profitability Ratio
Adjusted ROA2 4.68% 6.38% 10.75% 3.04% 6.39%

Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).

2021 Calculations

1 ROA = 100 × Net income (loss) available to Discovery, Inc. ÷ Total assets
= 100 × 1,006 ÷ 34,427 = 2.92%

2 Adjusted ROA = 100 × Adjusted net income (loss) available to Discovery, Inc. ÷ Adjusted total assets
= 100 × 1,006 ÷ 21,515 = 4.68%


Financial performance between 2017 and 2021 is characterized by a significant peak in profitability and asset efficiency during 2019, followed by a gradual decline through 2021.

Net Income Trends
Adjusted net income consistently exceeds reported net income, most notably in 2017 where a reported loss of 337 million US$ is converted to an adjusted gain of 990 million US$. Adjusted profits reached a peak of 2,224 million US$ in 2019 before contracting to 1,006 million US$ by the end of 2021.
Asset Base Composition
A substantial variance is observed between reported and adjusted total assets throughout the period. Reported assets grew from 22,555 million US$ in 2017 to 34,427 million US$ in 2021. However, adjusted total assets, which exclude goodwill and intangible assets, remained considerably lower, rising from 15,482 million US$ to 21,515 million US$ over the same timeframe. This gap highlights a significant concentration of intangible value within the total asset structure.
Return on Assets (ROA) Analysis
Adjusted ROA consistently outperforms reported ROA across the entire five-year duration. The most pronounced divergence occurred in 2017, where adjusted ROA stood at 6.39% against a reported ROA of -1.49%. Both metrics reached their maximum values in 2019, with adjusted ROA peaking at 10.75% and reported ROA at 6.13%. Following 2019, a downward trend is evident, with adjusted ROA declining to 4.68% by December 31, 2021.
Impact of Goodwill and Intangible Assets
The consistent premium of adjusted ROA over reported ROA indicates that the assets excluded from the adjusted calculation—specifically goodwill and intangible assets—generate a lower return relative to their book value than the remaining asset base. The expansion of the gap between reported and adjusted assets suggests that the company's growth in total assets has been driven heavily by intangible acquisitions or valuations that have not yielded proportional increases in net income.

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