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Ulta Beauty Inc. (NASDAQ:ULTA)

This company has been moved to the archive! The financial data has not been updated since August 24, 2023.

Analysis of Revenues

Microsoft Excel

Revenues as Reported

Ulta Beauty Inc., income statement, revenues

US$ in thousands

Microsoft Excel
12 months ended: Jan 28, 2023 Jan 29, 2022 Jan 30, 2021 Feb 1, 2020 Feb 2, 2019 Feb 3, 2018
Cosmetics 4,287,604 3,711,282 2,768,379 3,773,015 3,425,474 3,001,098
Haircare products and styling tools 2,143,802 1,726,178 1,230,391 1,331,652 1,276,157 1,118,056
Skincare 1,735,459 1,467,251 984,312 1,035,730 — —
Fragrance and bath 1,429,201 1,208,324 738,234 665,826 — —
Skincare, bath, and fragrance (legacy) — — — — 1,410,489 1,235,746
Services 306,257 258,927 184,559 369,903 335,831 353,070
Accessories and other 306,257 258,927 246,078 221,942 268,664 176,536
Revenue 10,208,580 8,630,889 6,151,953 7,398,068 6,716,615 5,884,506

Based on: 10-K (reporting date: 2023-01-28), 10-K (reporting date: 2022-01-29), 10-K (reporting date: 2021-01-30), 10-K (reporting date: 2020-02-01), 10-K (reporting date: 2019-02-02), 10-K (reporting date: 2018-02-03).


Total revenue exhibited a general upward trajectory over the six-year period, increasing from approximately $5.88 billion in 2018 to $10.21 billion in 2023. This growth was characterized by a steady climb through 2020, followed by a significant contraction in 2021, where revenue fell to $6.15 billion. However, the subsequent two years showed an accelerated recovery, with revenue surpassing 2020 levels by 2022 and reaching a peak in 2023.

Cosmetics Performance
Cosmetics remains the primary revenue driver for the organization. This segment grew from $3.00 billion in 2018 to a peak of $4.29 billion in 2023. A sharp decline was observed in 2021, where revenue dropped to $2.77 billion, representing the most substantial volatility among the product categories during that period before rebounding strongly in 2022 and 2023.
Haircare and Styling Tools Growth
The haircare products and styling tools segment demonstrated consistent expansion, nearly doubling from $1.12 billion in 2018 to $2.14 billion in 2023. While a slight dip occurred in 2021, the recovery was aggressive, with a significant surge in revenue observed between 2021 and 2023.
Skincare, Fragrance, and Bath Evolution
A transition in reporting occurred in 2020, moving from a combined legacy category to separate reporting for skincare and fragrance/bath. Following this separation, skincare grew from $1.04 billion in 2020 to $1.74 billion in 2023. Similarly, the fragrance and bath segment saw rapid growth, increasing from $666 million in 2020 to $1.43 billion in 2023, indicating a strong diversification of the product mix.
Services and Accessories Analysis
The services segment experienced the most severe impact in 2021, with revenue falling to $185 million from a 2020 high of $370 million. Although recovery is evident, reaching $306 million by 2023, this segment has not yet returned to its 2020 peak. Conversely, accessories and other revenue showed a steady increase, growing from $177 million in 2018 to $306 million in 2023.

Overall, the revenue profile indicates a resilient business model that recovered rapidly from a 2021 downturn. The growth is increasingly driven not only by the core cosmetics business but also by significant expansions in the haircare, skincare, and fragrance categories.

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