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Stock Analysis on Net

Ulta Beauty Inc. (NASDAQ:ULTA)

This company has been moved to the archive! The financial data has not been updated since August 24, 2023.

Analysis of Goodwill and Intangible Assets

Microsoft Excel

Goodwill and Intangible Asset Disclosure

Ulta Beauty Inc., balance sheet: goodwill and intangible assets

US$ in thousands

Microsoft Excel
Jan 28, 2023 Jan 29, 2022 Jan 30, 2021 Feb 1, 2020 Feb 2, 2019 Feb 3, 2018
Goodwill 10,870 10,870 10,870 10,870 10,870 —
Developed technology 5,419 4,631 4,631 4,631 4,631 —
Other intangible assets, gross carrying value 5,419 4,631 4,631 4,631 4,631 —
Accumulated amortization (4,107) (3,093) (2,166) (1,240) (314) —
Other intangible assets, net 1,312 1,538 2,465 3,391 4,317 —
Goodwill and other intangible assets 12,182 12,408 13,335 14,261 15,187 —

Based on: 10-K (reporting date: 2023-01-28), 10-K (reporting date: 2022-01-29), 10-K (reporting date: 2021-01-30), 10-K (reporting date: 2020-02-01), 10-K (reporting date: 2019-02-02), 10-K (reporting date: 2018-02-03).


The total value of goodwill and other intangible assets exhibits a consistent downward trend over the five-year period ending January 28, 2023. The aggregate balance decreased from US$ 15,187 thousand in February 2019 to US$ 12,182 thousand by January 2023, primarily driven by the steady amortization of intangible assets.

Goodwill Stability
Goodwill remained stagnant at US$ 10,870 thousand from February 2, 2019, through January 28, 2023. This lack of variance indicates that no new business combinations occurred that resulted in goodwill recognition, nor were there any impairment charges recorded during this timeframe.
Intangible Asset Evolution
The gross carrying value of developed technology and other intangible assets remained constant at US$ 4,631 thousand between 2019 and 2022. However, a moderate increase to US$ 5,419 thousand was observed as of January 28, 2023, indicating a recent investment or capitalization of technological assets.
Amortization and Net Asset Value
Accumulated amortization grew steadily from US$ -314 thousand in February 2019 to US$ -4,107 thousand in January 2023. This linear increase resulted in the net value of other intangible assets declining from US$ 4,317 thousand to US$ 1,312 thousand over the reporting periods, offsetting the growth seen in the gross asset value in the final year.

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Adjustments to Financial Statements: Removal of Goodwill

Ulta Beauty Inc., Financial Data: Reported vs. Adjusted

Ulta Beauty Inc., adjustments to financial statements

US$ in thousands

Microsoft Excel
Jan 28, 2023 Jan 29, 2022 Jan 30, 2021 Feb 1, 2020 Feb 2, 2019 Feb 3, 2018
Adjustment to Total Assets
Total assets (as reported) 5,370,411 4,764,379 5,089,969 4,863,872 3,191,172 2,908,687
Less: Goodwill 10,870 10,870 10,870 10,870 10,870 —
Total assets (adjusted) 5,359,541 4,753,509 5,079,099 4,853,002 3,180,302 2,908,687
Adjustment to Stockholders’ Equity
Stockholders’ equity (as reported) 1,959,811 1,535,373 1,999,549 1,902,094 1,820,218 1,774,217
Less: Goodwill 10,870 10,870 10,870 10,870 10,870 —
Stockholders’ equity (adjusted) 1,948,941 1,524,503 1,988,679 1,891,224 1,809,348 1,774,217

Based on: 10-K (reporting date: 2023-01-28), 10-K (reporting date: 2022-01-29), 10-K (reporting date: 2021-01-30), 10-K (reporting date: 2020-02-01), 10-K (reporting date: 2019-02-02), 10-K (reporting date: 2018-02-03).


An analysis of the balance sheet adjustments from February 2018 to January 2023 reveals a consistent growth trajectory in total assets, punctuated by a significant expansion between 2019 and 2020. While reported assets increased from US$ 2,908,687 thousand to US$ 5,370,411 thousand over the period, the removal of goodwill and intangible assets resulted in a marginal reduction in the asset base starting in 2019.

Impact on Total Assets
Beginning in February 2019, a consistent downward adjustment of US$ 10,870 thousand is applied to the reported total assets. This value remains static through January 2023, indicating that the goodwill and intangible assets being removed have not been subject to further acquisitions or impairment charges during this window. The variance between reported and adjusted assets is negligible, representing a minimal percentage of the total asset base.
Impact on Stockholders' Equity
The adjustment to stockholders' equity mirrors the asset adjustment exactly, with a reduction of US$ 10,870 thousand maintained from 2019 to 2023. This symmetry confirms that the removal of these intangible items is a direct reduction of the equity position, ensuring that the balance sheet remains balanced after the adjustment. Reported equity showed volatility, specifically a notable contraction in January 2022 to US$ 1,535,373 thousand before recovering to US$ 1,959,811 thousand by January 2023.
Materiality and Financial Position
The removal of goodwill and intangible assets has a non-material effect on the overall financial ratios of the entity. The adjusted total assets and adjusted stockholders' equity track the reported figures almost identically, suggesting that the company's valuation and capital structure are not heavily dependent on intangible asset carry-values.
Asset Growth Patterns
A substantial increase in reported assets is observed between February 2019 (US$ 3,191,172 thousand) and February 2020 (US$ 4,863,872 thousand), suggesting a period of significant capital investment or asset acquisition. This growth trend stabilized through 2021 and 2022, with a final upward move in January 2023.

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Adjusted Financial Ratios: Removal of Goodwill (Summary)

Ulta Beauty Inc., Financial Ratios: Reported vs. Adjusted

Ulta Beauty Inc., adjusted financial ratios

Microsoft Excel
Jan 28, 2023 Jan 29, 2022 Jan 30, 2021 Feb 1, 2020 Feb 2, 2019 Feb 3, 2018
Total Asset Turnover
Reported total asset turnover 1.90 1.81 1.21 1.52 2.10 2.02
Adjusted total asset turnover 1.90 1.82 1.21 1.52 2.11 2.02
Financial Leverage
Reported financial leverage 2.74 3.10 2.55 2.56 1.75 1.64
Adjusted financial leverage 2.75 3.12 2.55 2.57 1.76 1.64
Return on Equity (ROE)
Reported ROE 63.39% 64.21% 8.79% 37.11% 36.18% 31.29%
Adjusted ROE 63.75% 64.67% 8.84% 37.33% 36.40% 31.29%
Return on Assets (ROA)
Reported ROA 23.13% 20.69% 3.45% 14.51% 20.64% 19.09%
Adjusted ROA 23.18% 20.74% 3.46% 14.55% 20.71% 19.09%

Based on: 10-K (reporting date: 2023-01-28), 10-K (reporting date: 2022-01-29), 10-K (reporting date: 2021-01-30), 10-K (reporting date: 2020-02-01), 10-K (reporting date: 2019-02-02), 10-K (reporting date: 2018-02-03).


The financial trajectory between 2018 and 2023 is characterized by a period of significant contraction in 2021 followed by a robust recovery in profitability and asset efficiency. A consistent pattern across all metrics is the negligible variance between reported and adjusted values, which indicates that goodwill and intangible assets represent an insignificant portion of the total asset structure, as their removal does not materially alter the financial ratios.

Asset Utilization and Turnover
Total asset turnover remained stable around 2.0 to 2.1 between 2018 and 2019, before experiencing a decline to a minimum of 1.21 in 2021. Efficiency recovered significantly by 2023, reaching 1.90. The adjustment for goodwill produced nearly identical results, confirming that non-physical assets do not meaningfully distort the perceived efficiency of asset usage.
Financial Leverage and Capital Structure
Financial leverage demonstrated a steady upward trend, rising from 1.64 in 2018 to a peak of 3.10 in 2022, before moderating to 2.74 in 2023. The adjusted leverage ratios track the reported figures closely, with only marginal increases, suggesting that the removal of intangible assets does not substantially alter the risk profile associated with the company's leverage.
Profitability Metrics (ROE and ROA)
Both Return on Equity (ROE) and Return on Assets (ROA) exhibited extreme volatility. ROE fell from 37.11% in 2020 to 8.79% in 2021, subsequently surging to 64.21% in 2022. Similarly, ROA dropped to 3.45% in 2021 before climbing to 23.13% by 2023. The adjusted figures are consistently higher than the reported figures, though the delta is minimal, indicating that earnings are generated predominantly from tangible operating assets.

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Adjusted Total Asset Turnover

Microsoft Excel
Jan 28, 2023 Jan 29, 2022 Jan 30, 2021 Feb 1, 2020 Feb 2, 2019 Feb 3, 2018
As Reported
Selected Financial Data (US$ in thousands)
Net sales 10,208,580 8,630,889 6,151,953 7,398,068 6,716,615 5,884,506
Total assets 5,370,411 4,764,379 5,089,969 4,863,872 3,191,172 2,908,687
Activity Ratio
Total asset turnover1 1.90 1.81 1.21 1.52 2.10 2.02
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Net sales 10,208,580 8,630,889 6,151,953 7,398,068 6,716,615 5,884,506
Adjusted total assets 5,359,541 4,753,509 5,079,099 4,853,002 3,180,302 2,908,687
Activity Ratio
Adjusted total asset turnover2 1.90 1.82 1.21 1.52 2.11 2.02

Based on: 10-K (reporting date: 2023-01-28), 10-K (reporting date: 2022-01-29), 10-K (reporting date: 2021-01-30), 10-K (reporting date: 2020-02-01), 10-K (reporting date: 2019-02-02), 10-K (reporting date: 2018-02-03).

2023 Calculations

1 Total asset turnover = Net sales ÷ Total assets
= 10,208,580 ÷ 5,370,411 = 1.90

2 Adjusted total asset turnover = Net sales ÷ Adjusted total assets
= 10,208,580 ÷ 5,359,541 = 1.90


An analysis of the asset base and efficiency ratios reveals a significant expansion in total assets coupled with a volatile trend in asset turnover over the six-year period ending January 28, 2023. The total asset base experienced substantial growth, increasing from approximately $2.91 billion in 2018 to a peak of $5.37 billion in 2023, despite a moderate contraction in 2022.

Asset Base Adjustment
Beginning in 2019, a consistent variance of $10.87 million is observed between reported total assets and adjusted total assets. This fixed reduction remains constant through 2023, suggesting the removal of a stable amount of goodwill or intangible assets to determine the adjusted asset base. Given the scale of total assets, which grew to over $5.3 billion, this adjustment represents a negligible percentage of the overall balance sheet.
Total Asset Turnover Trends
Efficiency in asset utilization peaked in February 2019 with an adjusted turnover ratio of 2.11. A sharp downward trend followed, with the ratio declining to 1.52 in 2020 and reaching a period low of 1.21 in 2021. This contraction indicates a significant decrease in the revenue generated per dollar of assets during this interval. However, a strong recovery is evident in the subsequent years, with the ratio rising to 1.82 in 2022 and further improving to 1.90 in 2023.
Comparison of Reported and Adjusted Ratios
The impact of adjusting for intangible assets on the turnover ratio is minimal. In most reporting periods, the reported and adjusted turnover ratios are identical or differ by only 0.01. This indicates that the excluded goodwill or intangible assets are not a primary driver of fluctuations in asset efficiency, and the observed volatility is instead linked to broader operational performance or changes in the total asset scale.

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Adjusted Financial Leverage

Microsoft Excel
Jan 28, 2023 Jan 29, 2022 Jan 30, 2021 Feb 1, 2020 Feb 2, 2019 Feb 3, 2018
As Reported
Selected Financial Data (US$ in thousands)
Total assets 5,370,411 4,764,379 5,089,969 4,863,872 3,191,172 2,908,687
Stockholders’ equity 1,959,811 1,535,373 1,999,549 1,902,094 1,820,218 1,774,217
Solvency Ratio
Financial leverage1 2.74 3.10 2.55 2.56 1.75 1.64
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Adjusted total assets 5,359,541 4,753,509 5,079,099 4,853,002 3,180,302 2,908,687
Adjusted stockholders’ equity 1,948,941 1,524,503 1,988,679 1,891,224 1,809,348 1,774,217
Solvency Ratio
Adjusted financial leverage2 2.75 3.12 2.55 2.57 1.76 1.64

Based on: 10-K (reporting date: 2023-01-28), 10-K (reporting date: 2022-01-29), 10-K (reporting date: 2021-01-30), 10-K (reporting date: 2020-02-01), 10-K (reporting date: 2019-02-02), 10-K (reporting date: 2018-02-03).

2023 Calculations

1 Financial leverage = Total assets ÷ Stockholders’ equity
= 5,370,411 ÷ 1,959,811 = 2.74

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted stockholders’ equity
= 5,359,541 ÷ 1,948,941 = 2.75


Financial analysis across the six-year period reveals a general expansion in the asset base and a significant shift in capital structure, characterized by an increase in financial leverage. The minimal variance between reported and adjusted figures suggests that goodwill and intangible assets constitute a relatively small proportion of the total balance sheet.

Asset Composition and Trends
Total assets experienced substantial growth from 2.91 billion in 2018 to 5.37 billion in 2023. A notable increase occurred between 2019 and 2020, where reported assets rose from 3.19 billion to 4.86 billion. Adjusted total assets closely track the reported figures, indicating that the removal of intangible assets has a negligible impact on the overall asset scale.
Stockholders' Equity Dynamics
Equity demonstrated a steady upward trajectory from 2018 through 2021, reaching approximately 2.00 billion. A significant contraction is observed in 2022, where reported equity dropped to 1.54 billion, followed by a recovery to 1.96 billion in 2023. The adjusted equity figures consistently mirror this pattern, showing only marginal differences from the reported values.
Financial Leverage Evolution
The financial leverage ratio exhibits a clear upward trend, rising from 1.64 in 2018 to a peak of 3.10 reported and 3.12 adjusted in 2022. This trajectory indicates a greater reliance on debt relative to equity over the period. A moderate reduction is observed in 2023, with the adjusted leverage settling at 2.75. The adjusted leverage ratio remains consistently equal to or slightly higher than the reported ratio, confirming that the exclusion of intangible assets marginally increases the calculated leverage.

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Adjusted Return on Equity (ROE)

Microsoft Excel
Jan 28, 2023 Jan 29, 2022 Jan 30, 2021 Feb 1, 2020 Feb 2, 2019 Feb 3, 2018
As Reported
Selected Financial Data (US$ in thousands)
Net income 1,242,408 985,837 175,835 705,945 658,559 555,234
Stockholders’ equity 1,959,811 1,535,373 1,999,549 1,902,094 1,820,218 1,774,217
Profitability Ratio
ROE1 63.39% 64.21% 8.79% 37.11% 36.18% 31.29%
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Net income 1,242,408 985,837 175,835 705,945 658,559 555,234
Adjusted stockholders’ equity 1,948,941 1,524,503 1,988,679 1,891,224 1,809,348 1,774,217
Profitability Ratio
Adjusted ROE2 63.75% 64.67% 8.84% 37.33% 36.40% 31.29%

Based on: 10-K (reporting date: 2023-01-28), 10-K (reporting date: 2022-01-29), 10-K (reporting date: 2021-01-30), 10-K (reporting date: 2020-02-01), 10-K (reporting date: 2019-02-02), 10-K (reporting date: 2018-02-03).

2023 Calculations

1 ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × 1,242,408 ÷ 1,959,811 = 63.39%

2 Adjusted ROE = 100 × Net income ÷ Adjusted stockholders’ equity
= 100 × 1,242,408 ÷ 1,948,941 = 63.75%


The financial performance from 2018 to 2023 demonstrates a strong correlation between reported and adjusted equity metrics, with minimal variance suggesting that goodwill and intangible assets represent a small fraction of total stockholders' equity.

Stockholders' Equity Trends
Reported stockholders' equity grew steadily from US$ 1.77 billion in February 2018 to a peak of US$ 2.00 billion in January 2021. A notable contraction occurred in January 2022, where equity fell to US$ 1.54 billion, before rebounding to US$ 1.96 billion by January 2023. Adjusted equity mirrored this trajectory, maintaining a slightly lower valuation than reported figures from 2019 onwards.
Return on Equity (ROE) Volatility
The ROE exhibited significant fluctuations over the six-year period. From 2018 to 2020, an upward trend was observed, with adjusted ROE rising from 31.29% to 37.33%. A sharp decline occurred in January 2021, where adjusted ROE dropped to 8.84%. This was followed by a substantial surge in January 2022, reaching 64.67%, and remaining elevated at 63.75% in January 2023.
Impact of Equity Adjustments
The difference between reported and adjusted ROE remained marginal throughout the analyzed period. In the final year, the adjusted ROE of 63.75% exceeded the reported ROE of 63.39% by 36 basis points. This indicates that the exclusion of goodwill and intangible assets from the equity base had a negligible impact on the overall interpretation of profitability relative to equity.

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Adjusted Return on Assets (ROA)

Microsoft Excel
Jan 28, 2023 Jan 29, 2022 Jan 30, 2021 Feb 1, 2020 Feb 2, 2019 Feb 3, 2018
As Reported
Selected Financial Data (US$ in thousands)
Net income 1,242,408 985,837 175,835 705,945 658,559 555,234
Total assets 5,370,411 4,764,379 5,089,969 4,863,872 3,191,172 2,908,687
Profitability Ratio
ROA1 23.13% 20.69% 3.45% 14.51% 20.64% 19.09%
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Net income 1,242,408 985,837 175,835 705,945 658,559 555,234
Adjusted total assets 5,359,541 4,753,509 5,079,099 4,853,002 3,180,302 2,908,687
Profitability Ratio
Adjusted ROA2 23.18% 20.74% 3.46% 14.55% 20.71% 19.09%

Based on: 10-K (reporting date: 2023-01-28), 10-K (reporting date: 2022-01-29), 10-K (reporting date: 2021-01-30), 10-K (reporting date: 2020-02-01), 10-K (reporting date: 2019-02-02), 10-K (reporting date: 2018-02-03).

2023 Calculations

1 ROA = 100 × Net income ÷ Total assets
= 100 × 1,242,408 ÷ 5,370,411 = 23.13%

2 Adjusted ROA = 100 × Net income ÷ Adjusted total assets
= 100 × 1,242,408 ÷ 5,359,541 = 23.18%


Asset values exhibited an overall upward trajectory from 2018 through 2023, with a significant expansion occurring between February 2019 and February 2020. Although a moderate contraction was observed in January 2022, total assets reached a peak in January 2023.

Asset Composition and Adjustments
A close correlation exists between reported total assets and adjusted total assets across the analyzed period. The minimal variance between these two figures indicates that goodwill and intangible assets represent a very small fraction of the total asset base, resulting in negligible differences when these items are removed for adjustment purposes.
Return on Assets (ROA) Performance Trends
ROA experienced substantial volatility between 2018 and 2023. Initial growth was observed from 19.09% in 2018 to 20.64% in 2019, followed by a steady decline that reached a critical low of 3.45% in January 2021. A strong recovery ensued, with the ratio rebounding to 20.69% in 2022 and further increasing to a period high of 23.13% in 2023.
Comparison of Reported and Adjusted ROA
The adjusted ROA consistently tracks slightly higher than the reported ROA from 2019 onward. Because the adjustment involves the removal of intangible assets and goodwill from the denominator, the marginal increase in the adjusted ratio confirms that these assets have a limited impact on the overall measurement of asset efficiency.

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