Stock Analysis on Net

Meta Platforms Inc. (NASDAQ:META)

Economic Value Added (EVA)

Microsoft Excel

Economic Profit

Meta Platforms Inc., economic profit calculation

US$ in millions

Microsoft Excel
12 months ended: Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Net operating profit after taxes (NOPAT)1 56,844 38,290 20,828 40,147 27,980
Cost of capital2 16.65% 16.59% 16.29% 16.68% 16.79%
Invested capital3 165,969 141,324 101,764 92,809 80,951
 
Economic profit4 29,217 14,845 4,251 24,662 14,384

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 NOPAT. See details »

2 Cost of capital. See details »

3 Invested capital. See details »

4 2024 Calculation
Economic profit = NOPAT – Cost of capital × Invested capital
= 56,84416.65% × 165,969 = 29,217


The financial data exhibits significant fluctuations and notable trends over the five-year period. Net operating profit after taxes (NOPAT) demonstrates a general upward trajectory with an exception in the year ending 2022. After reaching a peak in 2021, NOPAT declines substantially in 2022, followed by a strong recovery in subsequent years, culminating in the highest value recorded in 2024.

Net Operating Profit After Taxes (NOPAT)
Starting at 27,980 million USD in 2020, NOPAT rises sharply to 40,147 million USD in 2021. However, it falls to 20,828 million USD in 2022, representing the lowest point in the period. Recovery ensues with values increasing to 38,290 million USD in 2023 and 56,844 million USD in 2024, demonstrating robust profitability expansion at the end of the timeline.
Cost of Capital
The cost of capital remains relatively stable throughout the period, fluctuating slightly between 16.29% and 16.79%. Such consistency suggests steady expectations for the rate of return required by investors without major volatility or systemic changes in the risk profile of the invested capital.
Invested Capital
Invested capital shows a continuous and marked increase year over year. From 80,951 million USD in 2020, the invested capital grows steadily to reach 165,969 million USD in 2024, more than doubling over the five-year span. This indicates significant reinvestment or expansion in assets supporting the company's operations.
Economic Profit
Economic profit mirrors the pattern observed in NOPAT but with magnified variability. An improvement is observed from 14,384 million USD in 2020 to a peak of 24,662 million USD in 2021. The figure plummets in 2022 to only 4,251 million USD, signaling a sharp dip in value creation above the cost of capital. However, economic profit rebounds strongly in 2023 and 2024 to 14,845 million USD and 29,217 million USD, respectively, indicating enhanced value generation in the latter years of the dataset.

Overall, the analysis reveals a company experiencing a temporary setback in 2022 with respect to profitability and economic profit, despite increasing investments. The trends suggest effective recovery strategies resulting in substantial improvements in financial performance and value creation by 2024. The stable cost of capital supports the interpretation that changes in profitability and economic profit are primarily driven by operational efficiency and asset utilization rather than shifts in the external cost of financing.


Net Operating Profit after Taxes (NOPAT)

Meta Platforms Inc., NOPAT calculation

US$ in millions

Microsoft Excel
12 months ended: Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Net income 62,360 39,098 23,200 39,370 29,146
Deferred income tax expense (benefit)1 (4,737) 131 (3,277) 609 (997)
Increase (decrease) in deferred revenue2 97 149 (70) 225 101
Increase (decrease) in accrued severance and other personnel liabilities3 (76) (696) 772
Increase (decrease) in equity equivalents4 (4,716) (416) (2,575) 834 (896)
Interest expense 715 446 176 15 14
Interest expense, operating lease liability5 789 697 533 388 330
Adjusted interest expense 1,504 1,143 709 403 344
Tax benefit of interest expense6 (316) (240) (149) (85) (72)
Adjusted interest expense, after taxes7 1,188 903 560 319 272
Interest income (2,517) (1,639) (452) (476) (686)
Investment income, before taxes (2,517) (1,639) (452) (476) (686)
Tax expense (benefit) of investment income8 529 344 95 100 144
Investment income, after taxes9 (1,988) (1,295) (357) (376) (542)
Net operating profit after taxes (NOPAT) 56,844 38,290 20,828 40,147 27,980

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 Elimination of deferred tax expense. See details »

2 Addition of increase (decrease) in deferred revenue.

3 Addition of increase (decrease) in accrued severance and other personnel liabilities.

4 Addition of increase (decrease) in equity equivalents to net income.

5 2024 Calculation
Interest expense on capitalized operating leases = Operating lease liability × Discount rate
= 20,234 × 3.90% = 789

6 2024 Calculation
Tax benefit of interest expense = Adjusted interest expense × Statutory income tax rate
= 1,504 × 21.00% = 316

7 Addition of after taxes interest expense to net income.

8 2024 Calculation
Tax expense (benefit) of investment income = Investment income, before tax × Statutory income tax rate
= 2,517 × 21.00% = 529

9 Elimination of after taxes investment income.


Net Income
The net income demonstrates variability over the analyzed period. It increased significantly from 29,146 million US dollars in 2020 to 39,370 million US dollars in 2021. However, in 2022, there is a notable decline to 23,200 million US dollars. This downward trend reverses in 2023, with net income rising sharply to 39,098 million US dollars and continuing the upward trajectory to reach 62,360 million US dollars in 2024. Overall, the trend reflects periods of both volatility and robust growth, culminating in a substantial increase by the end of the period.
Net Operating Profit After Taxes (NOPAT)
NOPAT follows a similar pattern to net income, with an increase from 27,980 million US dollars in 2020 to 40,147 million US dollars in 2021. Subsequently, it decreases to 20,828 million US dollars in 2022, which aligns with the downturn observed in net income for the same year. In 2023, NOPAT recovers significantly to 38,290 million US dollars, and continues to improve, reaching 56,844 million US dollars in 2024. This trend suggests operational profitability experienced fluctuations but ultimately improved substantially by the end of the period, indicating enhanced operational efficiency or favorable business conditions in the latter years.

Cash Operating Taxes

Meta Platforms Inc., cash operating taxes calculation

US$ in millions

Microsoft Excel
12 months ended: Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Provision for income taxes 8,303 8,330 5,619 7,914 4,034
Less: Deferred income tax expense (benefit) (4,737) 131 (3,277) 609 (997)
Add: Tax savings from interest expense 316 240 149 85 72
Less: Tax imposed on investment income 529 344 95 100 144
Cash operating taxes 12,827 8,095 8,950 7,290 4,959

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).


Provision for Income Taxes
The provision for income taxes exhibited a fluctuating trend over the analyzed periods. It increased significantly from 4,034 million US dollars in 2020 to 7,914 million US dollars in 2021, indicating higher estimated tax obligations. Subsequently, it declined to 5,619 million in 2022, showing a reduction in estimated tax expense. However, the provision rose again to 8,330 million in 2023 and slightly decreased to 8,303 million in 2024, stabilizing at a higher level compared to earlier years. This pattern suggests variability in taxable income or changes in tax regulations impacting the company's tax liabilities.
Cash Operating Taxes
Cash operating taxes demonstrated an overall upward trajectory with some volatility. Beginning at 4,959 million US dollars in 2020, the cash taxes paid increased to 7,290 million in 2021. An increase continued in 2022 reaching 8,950 million, followed by a decrease to 8,095 million in 2023. In 2024, cash operating taxes rose sharply to 12,827 million, marking the highest value in the series. The sharp increase in the final period suggests stronger cash outflows related to tax payments, possibly due to tax timing differences, higher taxable income, or changes in tax payment schedules.
Comparative Observations
While the provision for income taxes reflects estimated tax expenses, cash operating taxes represent actual cash paid. The data shows instances where cash taxes surpassed the provision, notably in 2022 and 2024, which may point to timing differences or adjustments based on prior estimates. The significant rise in cash operating taxes in 2024 contrasts with the relatively stable provision, highlighting a potential shift in cash tax management or tax obligations becoming due. Overall, the tax-related expenses and payments show variability but an increasing trend, especially on a cash basis, which could affect the company's liquidity and cash flow management.

Invested Capital

Meta Platforms Inc., invested capital calculation (financing approach)

US$ in millions

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Finance lease liabilities, current 76 90 129 75 54
Long-term debt 28,826 18,385 9,923
Finance lease liabilities, non-current 633 600 558 506 469
Operating lease liability1 20,234 18,849 16,668 13,873 10,654
Total reported debt & leases 49,769 37,924 27,278 14,454 11,177
Stockholders’ equity 182,637 153,168 125,713 124,879 128,290
Net deferred tax (assets) liabilities2 (9,578) (4,864) (4,946) (1,729) (2,258)
Deferred revenue3 772 675 526 596 335
Accrued severance and other personnel liabilities4 76 772
Equity equivalents5 (8,806) (4,113) (3,648) (1,133) (1,923)
Accumulated other comprehensive (income) loss, net of tax6 3,097 2,155 3,530 693 (927)
Adjusted stockholders’ equity 176,928 151,210 125,595 124,439 125,440
Construction in progress7 (26,802) (24,269) (25,052) (14,687) (11,288)
Marketable securities8 (33,926) (23,541) (26,057) (31,397) (44,378)
Invested capital 165,969 141,324 101,764 92,809 80,951

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 Addition of capitalized operating leases.

2 Elimination of deferred taxes from assets and liabilities. See details »

3 Addition of deferred revenue.

4 Addition of accrued severance and other personnel liabilities.

5 Addition of equity equivalents to stockholders’ equity.

6 Removal of accumulated other comprehensive income.

7 Subtraction of construction in progress.

8 Subtraction of marketable securities.


The financial data reveals notable trends in the company’s leverage, equity base, and invested capital over the five-year period from 2020 to 2024.

Total Reported Debt & Leases
This item exhibits a substantial and accelerating increase over the years. From $11,177 million in 2020, the debt and leases almost doubled by 2022 to $27,278 million and then continued to rise sharply to reach $49,769 million in 2024. This trend indicates a significant expansion in the company's liabilities, suggesting increased borrowing or leasing commitments, which could be aimed at financing growth, acquisitions, or capital expenditures.
Stockholders’ Equity
Stockholders' equity shows some fluctuations initially, with a slight decrease from $128,290 million in 2020 to $124,879 million in 2021, then a small rise to $125,713 million in 2022. From 2022 onwards, there is a strong upward trend, culminating in a value of $182,637 million in 2024. This pattern reflects an overall strengthening in the company’s net asset base, which may result from retained earnings growth, successful profitability, or equity issuances.
Invested Capital
Invested capital consistently grows over the period, increasing from $80,951 million in 2020 to $165,969 million in 2024. The growth pace accelerates especially after 2021, indicating that the company is increasing its long-term investments and assets base substantially. This could correspond with strategic initiatives to enhance operational capacity, assets acquisition, or overall expansion.

Overall, the data illustrates a company that is increasing its financial leverage considerably while simultaneously growing its equity base and invested capital. This combination may suggest an aggressive growth strategy supported by both debt financing and equity strength, potentially positioning the company for expanded operations or investment in new opportunities. However, the rising debt levels also imply greater financial risk that should be managed carefully.


Cost of Capital

Meta Platforms Inc., cost of capital calculations

Capital (fair value)1 Weights Cost of capital
Equity2 1,740,624 1,740,624 ÷ 1,789,397 = 0.97 0.97 × 17.01% = 16.54%
Long-term debt and finance lease liabilities3 28,539 28,539 ÷ 1,789,397 = 0.02 0.02 × 5.31% × (1 – 21.00%) = 0.07%
Operating lease liability4 20,234 20,234 ÷ 1,789,397 = 0.01 0.01 × 3.90% × (1 – 21.00%) = 0.03%
Total: 1,789,397 1.00 16.65%

Based on: 10-K (reporting date: 2024-12-31).

1 US$ in millions

2 Equity. See details »

3 Long-term debt and finance lease liabilities. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 1,210,942 1,210,942 ÷ 1,248,961 = 0.97 0.97 × 17.01% = 16.49%
Long-term debt and finance lease liabilities3 19,170 19,170 ÷ 1,248,961 = 0.02 0.02 × 4.61% × (1 – 21.00%) = 0.06%
Operating lease liability4 18,849 18,849 ÷ 1,248,961 = 0.02 0.02 × 3.70% × (1 – 21.00%) = 0.04%
Total: 1,248,961 1.00 16.59%

Based on: 10-K (reporting date: 2023-12-31).

1 US$ in millions

2 Equity. See details »

3 Long-term debt and finance lease liabilities. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 489,413 489,413 ÷ 515,398 = 0.95 0.95 × 17.01% = 16.15%
Long-term debt and finance lease liabilities3 9,317 9,317 ÷ 515,398 = 0.02 0.02 × 4.06% × (1 – 21.00%) = 0.06%
Operating lease liability4 16,668 16,668 ÷ 515,398 = 0.03 0.03 × 3.20% × (1 – 21.00%) = 0.08%
Total: 515,398 1.00 16.29%

Based on: 10-K (reporting date: 2022-12-31).

1 US$ in millions

2 Equity. See details »

3 Long-term debt and finance lease liabilities. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 647,169 647,169 ÷ 661,623 = 0.98 0.98 × 17.01% = 16.64%
Long-term debt and finance lease liabilities3 581 581 ÷ 661,623 = 0.00 0.00 × 2.70% × (1 – 21.00%) = 0.00%
Operating lease liability4 13,873 13,873 ÷ 661,623 = 0.02 0.02 × 2.80% × (1 – 21.00%) = 0.05%
Total: 661,623 1.00 16.68%

Based on: 10-K (reporting date: 2021-12-31).

1 US$ in millions

2 Equity. See details »

3 Long-term debt and finance lease liabilities. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 754,633 754,633 ÷ 765,810 = 0.99 0.99 × 17.01% = 16.76%
Long-term debt and finance lease liabilities3 523 523 ÷ 765,810 = 0.00 0.00 × 2.90% × (1 – 21.00%) = 0.00%
Operating lease liability4 10,654 10,654 ÷ 765,810 = 0.01 0.01 × 3.10% × (1 – 21.00%) = 0.03%
Total: 765,810 1.00 16.79%

Based on: 10-K (reporting date: 2020-12-31).

1 US$ in millions

2 Equity. See details »

3 Long-term debt and finance lease liabilities. See details »

4 Operating lease liability. See details »


Economic Spread Ratio

Meta Platforms Inc., economic spread ratio calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Economic profit1 29,217 14,845 4,251 24,662 14,384
Invested capital2 165,969 141,324 101,764 92,809 80,951
Performance Ratio
Economic spread ratio3 17.60% 10.50% 4.18% 26.57% 17.77%
Benchmarks
Economic Spread Ratio, Competitors4
Alphabet Inc. 26.19% 19.54% 11.14% 30.44% 13.45%
Charter Communications Inc. -1.30% -1.28% -1.70% -2.92% -5.31%
Comcast Corp. -1.30% -3.19% -7.65% -2.65% -4.28%
Netflix Inc. 4.02% -2.43% -3.18% 1.30% -4.15%
Trade Desk Inc. -8.90% -15.57% -18.23% -11.42% 1.18%
Walt Disney Co. -11.61% -13.21% -11.05% -13.90% -16.15%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 Economic profit. See details »

2 Invested capital. See details »

3 2024 Calculation
Economic spread ratio = 100 × Economic profit ÷ Invested capital
= 100 × 29,217 ÷ 165,969 = 17.60%

4 Click competitor name to see calculations.


Economic Profit
The economic profit exhibited significant fluctuations over the observed periods. Starting at 14,384 million USD in 2020, it increased notably to 24,662 million USD in 2021. However, there was a sharp decline in 2022, plunging to 4,251 million USD. Following this decrease, the economic profit rebounded in 2023 to 14,845 million USD and showed a strong upward trajectory in 2024, reaching 29,217 million USD, the highest in the given timeframe.
Invested Capital
Invested capital displayed a consistent upward trend throughout the periods analyzed. It rose steadily from 80,951 million USD in 2020 to 165,969 million USD by 2024. The most notable increments occurred between 2022 and 2023, and again into 2024, reflecting substantial growth in capital employed by the company.
Economic Spread Ratio
The economic spread ratio, representing the return spread over the cost of capital, showed variable performance. It peaked at 26.57% in 2021 after starting at 17.77% in 2020, indicating enhanced profitability relative to invested capital during this period. However, a significant contraction occurred in 2022, with the ratio dropping to 4.18%. Recovery began in 2023 with the ratio rising to 10.5%, and further improvement was observed in 2024, reaching 17.6%, approaching the initial levels seen in 2020.
Summary Insights
The data reveal a pattern of strong growth in invested capital accompanied by considerable volatility in economic profit and economic spread ratio. The sharp dip in economic profit and spread in 2022 contrasts with earlier and later periods of heightened profitability. The recovery in 2023 and 2024 suggests a rebound in operational efficiency and value creation. Overall, while capital investment increased steadily, profitability metrics indicate periods of both challenge and recovery, reflecting dynamic shifts in the company’s economic performance.

Economic Profit Margin

Meta Platforms Inc., economic profit margin calculation, comparison to benchmarks

Microsoft Excel
Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020
Selected Financial Data (US$ in millions)
Economic profit1 29,217 14,845 4,251 24,662 14,384
 
Revenue 164,501 134,902 116,609 117,929 85,965
Add: Increase (decrease) in deferred revenue 97 149 (70) 225 101
Adjusted revenue 164,598 135,051 116,539 118,154 86,066
Performance Ratio
Economic profit margin2 17.75% 10.99% 3.65% 20.87% 16.71%
Benchmarks
Economic Profit Margin, Competitors3
Alphabet Inc. 17.01% 12.04% 7.95% 20.19% 10.70%
Charter Communications Inc. -3.22% -3.15% -4.13% -7.40% -14.70%
Comcast Corp. -2.25% -5.51% -13.53% -5.21% -9.24%
Netflix Inc. 4.19% -2.71% -3.79% 1.52% -4.90%
Trade Desk Inc. -8.94% -14.11% -21.55% -14.69% 1.50%
Walt Disney Co. -21.12% -25.79% -22.75% -35.41% -43.43%

Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).

1 Economic profit. See details »

2 2024 Calculation
Economic profit margin = 100 × Economic profit ÷ Adjusted revenue
= 100 × 29,217 ÷ 164,598 = 17.75%

3 Click competitor name to see calculations.


Adjusted Revenue
The adjusted revenue exhibits an overall upward trend from 86,066 million USD in 2020 to 164,598 million USD in 2024. After a significant increase between 2020 and 2021, revenue remains relatively stable in 2022 before resuming growth in the subsequent years. This suggests a period of consolidation or slight stagnation followed by renewed growth momentum.
Economic Profit
The economic profit shows considerable fluctuations over the five-year period. Starting at 14,384 million USD in 2020, it rises sharply to 24,662 million USD in 2021. However, there is a pronounced decline in 2022 to 4,251 million USD, indicating a substantial drop in profitability despite stable revenue that year. Profitability rebounds in 2023 and again more strongly in 2024, reaching the highest value of 29,217 million USD. This volatility might reflect changing cost structures or investments affecting profit generation.
Economic Profit Margin
The economic profit margin, which is the ratio of economic profit to adjusted revenue, follows a similar pattern to economic profit. After increasing from 16.71% in 2020 to 20.87% in 2021, it falls sharply to 3.65% in 2022, indicating reduced profitability efficiency. The margin improves in the following years, reaching 17.75% in 2024, close to prior peak levels. This pattern suggests operational or economic challenges in 2022, with recovery and improved profitability efficiency in subsequent years.
Overall Insights
Despite steady growth in revenue, the company's profitability has experienced a marked dip in the middle of the observed period, particularly in 2022. The recovery in economic profit and margin in the last two years indicates successful adjustments or favorable conditions that restored profitability levels. The relationship between revenue stability and pronounced profit fluctuations could warrant further investigation into cost management, investment impacts, or market conditions during the period of decline.