Balance Sheet: Assets
The balance sheet provides creditors, investors, and analysts with information on company resources (assets) and its sources of capital (its equity and liabilities). It normally also provides information about the future earnings capacity of a company assets as well as an indication of cash flows that may come from receivables and inventories.
Assets are resources controlled by the company as a result of past events and from which future economic benefits are expected to flow to the entity.
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- Analysis of Short-term (Operating) Activity Ratios
- Analysis of Reportable Segments
- Enterprise Value (EV)
- Dividend Discount Model (DDM)
- Selected Financial Data since 2005
- Operating Profit Margin since 2005
- Current Ratio since 2005
- Debt to Equity since 2005
- Price to Book Value (P/BV) since 2005
- Analysis of Debt
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Based on: 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31).
The financial data reveals significant fluctuations in various asset categories over the five-year period ending December 31, 2019. Total assets experienced a substantial increase from 2015 to 2016, growing from $6,082 million to $24,140 million, followed by relative stability with minor fluctuations through 2017 to 2019, finishing at $25,051 million. This sharp rise in 2016 is indicative of sizable asset acquisitions or revaluation.
- Cash and Equivalents
- Cash reserves peaked in 2017 at $383 million, rising significantly from $96 million in 2015, but then declined steadily to $225 million by 2019, suggesting a possible shift to other asset forms or operational uses of cash.
- Accounts Receivable, Net
- Accounts receivable showed a consistent upward trend, increasing from $1,097 million in 2015 to $2,386 million in 2019, which could reflect rising sales or extended credit terms over the years.
- Notes Receivable, Net
- Notes receivable remained relatively stable and low in value, with minor fluctuations, indicating a limited role in the company’s asset base.
- Prepaid Expenses and Other Current Assets
- This category increased from $107 million in 2015 to $252 million by 2019, showing minor growth and suggesting a steady investment in prepaid items.
- Assets Held for Sale
- Significant volatility is visible, with a rise to $588 million in 2016 and a sharp reduction in following years, briefly rising again to $255 million in 2019, which could indicate strategic asset disposals or reclassifications.
- Current Assets
- Current assets surged dramatically in 2016, reaching $3,371 million from $1,384 million in 2015, followed by a slight decline and fluctuating between $2,700 million and $3,100 million afterwards, reflecting changes in liquidity and short-term resource management.
- Property and Equipment, Net
- After nearly doubling in 2016 to $2,335 million, property and equipment value decreased to about $1,900 million by 2019, indicating depreciation, disposals, or reduced capital investments.
- Brands
- The value of brands soared in 2016 to $6,509 million from $197 million in 2015, then experienced minor fluctuations but generally remained stable above $5,700 million, suggesting capitalization of brand value or acquisitions.
- Contract Acquisition Costs and Other
- These costs increased sharply from $1,254 million in 2015 to $2,884 million in 2017, then decreased slightly but remained elevated around $2,600 million, reflecting ongoing contract investment efforts.
- Goodwill
- Goodwill showed a marked increase in 2016 to $7,598 million from $943 million in 2015, peaked in 2017 at $9,207 million, and stabilized near $9,000 million thereafter, typical of acquisitions or business combinations.
- Intangible Assets
- Intangible assets demonstrated a large growth in 2016 to $16,868 million from $2,394 million in 2015, followed by slight fluctuations but steady holdings around $17,000 million, indicating significant investments in non-physical asset types.
- Equity Method Investments
- These assets grew from $165 million in 2015 to $728 million in 2016 but declined to $577 million by 2019, suggesting changes in ownership stakes or valuation adjustments.
- Notes Receivable, Net (Noncurrent)
- Noncurrent notes receivable dropped from $215 million in 2015 to $117 million in 2019, showing a declining emphasis on this asset class.
- Deferred Tax Assets
- Deferred tax assets substantially fell from $672 million in 2015 to $116 million in 2016 and maintained lower levels thereafter, indicating possible changes in tax positions or asset realizations.
- Operating Lease Assets
- Data for this category appears only in 2019 with a value of $888 million, suggesting recent accounting changes or new recognition of leasing assets.
- Other Noncurrent Assets
- These assets increased steadily from $223 million in 2015 to $595 million in 2019, reflecting incremental growth in miscellaneous investments or long-term assets.
- Noncurrent Assets
- Noncurrent assets rose sharply in 2016 to over $20 billion from $4.7 billion in 2015, then remained relatively stable around $21 billion to $22 billion through 2019, highlighting a significant expansion in long-term assets primarily due to acquisitions or capitalization of intangibles and goodwill.