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  2. Facebook Inc.
  3. Profitability Analysis
  4. Quarterly Data
 

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Facebook Inc. (FB)

Profitability Analysis Quarterly Data

Difficulty: Beginner

Profitability ratios measure the company's ability to generate profitable sales from its resources (assets).

Ratios (Summary)

Facebook Inc., profitability ratios (quarterly data)

 
Mar 31, 2018 Dec 31, 2017 Sep 30, 2017 Jun 30, 2017 Mar 31, 2017 Dec 31, 2016 Sep 30, 2016 Jun 30, 2016 Mar 31, 2016 Dec 31, 2015 Sep 30, 2015 Jun 30, 2015 Mar 31, 2015 Dec 31, 2014 Sep 30, 2014 Jun 30, 2014 Mar 31, 2014 Dec 31, 2013 Sep 30, 2013 Jun 30, 2013 Mar 31, 2013
Return on Sales
Gross profit margin % % % % % % % % % % % % % % % % % % % % %
Operating profit margin % % % % % % % % % % % % % % % % % % % % %
Net profit margin % % % % % % % % % % % % % % % % % % % % %
Return on Investment
Return on equity (ROE) % % % % % % % % % % % % % % % % % % % % %
Return on assets (ROA) % % % % % % % % % % % % % % % % % % % % %
Source: Based on data from Facebook Inc. Quarterly and Annual Reports
Ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. Facebook Inc.'s gross profit margin deteriorated from Q3 2017 to Q4 2017 and from Q4 2017 to Q1 2018.
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Facebook Inc.'s operating profit margin improved from Q3 2017 to Q4 2017 and from Q4 2017 to Q1 2018.
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Facebook Inc.'s net profit margin deteriorated from Q3 2017 to Q4 2017 but then slightly improved from Q4 2017 to Q1 2018.
ROE A profitability ratio calculated as net income divided by shareholders' equity. Facebook Inc.'s ROE improved from Q3 2017 to Q4 2017 and from Q4 2017 to Q1 2018.
ROA A profitability ratio calculated as net income divided by total assets. Facebook Inc.'s ROA deteriorated from Q3 2017 to Q4 2017 but then improved from Q4 2017 to Q1 2018 exceeding Q3 2017 level.

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Gross Profit Margin

Facebook Inc., gross profit margin calculation (quarterly data)

 
Mar 31, 2018 Dec 31, 2017 Sep 30, 2017 Jun 30, 2017 Mar 31, 2017 Dec 31, 2016 Sep 30, 2016 Jun 30, 2016 Mar 31, 2016 Dec 31, 2015 Sep 30, 2015 Jun 30, 2015 Mar 31, 2015 Dec 31, 2014 Sep 30, 2014 Jun 30, 2014 Mar 31, 2014 Dec 31, 2013 Sep 30, 2013 Jun 30, 2013 Mar 31, 2013
Selected Financial Data (USD $ in millions)
Gross profit
Revenue
Ratio
Gross profit margin1 % % % % % % % % % % % % % % % % % % % % %
Source: Based on data from Facebook Inc. Quarterly and Annual Reports

Q1 2018 Calculations

1 Gross profit margin = 100 × (Gross profitQ1 2018 + Gross profitQ4 2017 + Gross profitQ3 2017 + Gross profitQ2 2017) ÷ (RevenueQ1 2018 + RevenueQ4 2017 + RevenueQ3 2017 + RevenueQ2 2017)
= 100 × ( + + + ) ÷ ( + + + ) = %

Ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. Facebook Inc.'s gross profit margin deteriorated from Q3 2017 to Q4 2017 and from Q4 2017 to Q1 2018.

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Operating Profit Margin

Facebook Inc., operating profit margin calculation (quarterly data)

 
Mar 31, 2018 Dec 31, 2017 Sep 30, 2017 Jun 30, 2017 Mar 31, 2017 Dec 31, 2016 Sep 30, 2016 Jun 30, 2016 Mar 31, 2016 Dec 31, 2015 Sep 30, 2015 Jun 30, 2015 Mar 31, 2015 Dec 31, 2014 Sep 30, 2014 Jun 30, 2014 Mar 31, 2014 Dec 31, 2013 Sep 30, 2013 Jun 30, 2013 Mar 31, 2013
Selected Financial Data (USD $ in millions)
Income from operations
Revenue
Ratio
Operating profit margin1 % % % % % % % % % % % % % % % % % % % % %
Source: Based on data from Facebook Inc. Quarterly and Annual Reports

Q1 2018 Calculations

1 Operating profit margin = 100 × (Income from operationsQ1 2018 + Income from operationsQ4 2017 + Income from operationsQ3 2017 + Income from operationsQ2 2017) ÷ (RevenueQ1 2018 + RevenueQ4 2017 + RevenueQ3 2017 + RevenueQ2 2017)
= 100 × ( + + + ) ÷ ( + + + ) = %

Ratio Description The company
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Facebook Inc.'s operating profit margin improved from Q3 2017 to Q4 2017 and from Q4 2017 to Q1 2018.

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Net Profit Margin

Facebook Inc., net profit margin calculation (quarterly data)

 
Mar 31, 2018 Dec 31, 2017 Sep 30, 2017 Jun 30, 2017 Mar 31, 2017 Dec 31, 2016 Sep 30, 2016 Jun 30, 2016 Mar 31, 2016 Dec 31, 2015 Sep 30, 2015 Jun 30, 2015 Mar 31, 2015 Dec 31, 2014 Sep 30, 2014 Jun 30, 2014 Mar 31, 2014 Dec 31, 2013 Sep 30, 2013 Jun 30, 2013 Mar 31, 2013
Selected Financial Data (USD $ in millions)
Net income
Revenue
Ratio
Net profit margin1 % % % % % % % % % % % % % % % % % % % % %
Source: Based on data from Facebook Inc. Quarterly and Annual Reports

Q1 2018 Calculations

1 Net profit margin = 100 × (Net incomeQ1 2018 + Net incomeQ4 2017 + Net incomeQ3 2017 + Net incomeQ2 2017) ÷ (RevenueQ1 2018 + RevenueQ4 2017 + RevenueQ3 2017 + RevenueQ2 2017)
= 100 × ( + + + ) ÷ ( + + + ) = %

Ratio Description The company
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Facebook Inc.'s net profit margin deteriorated from Q3 2017 to Q4 2017 but then slightly improved from Q4 2017 to Q1 2018.

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Return on Equity (ROE)

Facebook Inc., ROE calculation (quarterly data)

 
Mar 31, 2018 Dec 31, 2017 Sep 30, 2017 Jun 30, 2017 Mar 31, 2017 Dec 31, 2016 Sep 30, 2016 Jun 30, 2016 Mar 31, 2016 Dec 31, 2015 Sep 30, 2015 Jun 30, 2015 Mar 31, 2015 Dec 31, 2014 Sep 30, 2014 Jun 30, 2014 Mar 31, 2014 Dec 31, 2013 Sep 30, 2013 Jun 30, 2013 Mar 31, 2013
Selected Financial Data (USD $ in millions)
Net income
Stockholders' equity
Ratio
ROE1 % % % % % % % % % % % % % % % % % % % % %
Source: Based on data from Facebook Inc. Quarterly and Annual Reports

Q1 2018 Calculations

1 ROE = 100 × (Net incomeQ1 2018 + Net incomeQ4 2017 + Net incomeQ3 2017 + Net incomeQ2 2017) ÷ Stockholders' equity
= 100 × ( + + + ) ÷ = %

Ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders' equity. Facebook Inc.'s ROE improved from Q3 2017 to Q4 2017 and from Q4 2017 to Q1 2018.

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Return on Assets (ROA)

Facebook Inc., ROA calculation (quarterly data)

 
Mar 31, 2018 Dec 31, 2017 Sep 30, 2017 Jun 30, 2017 Mar 31, 2017 Dec 31, 2016 Sep 30, 2016 Jun 30, 2016 Mar 31, 2016 Dec 31, 2015 Sep 30, 2015 Jun 30, 2015 Mar 31, 2015 Dec 31, 2014 Sep 30, 2014 Jun 30, 2014 Mar 31, 2014 Dec 31, 2013 Sep 30, 2013 Jun 30, 2013 Mar 31, 2013
Selected Financial Data (USD $ in millions)
Net income
Total assets
Ratio
ROA1 % % % % % % % % % % % % % % % % % % % % %
Source: Based on data from Facebook Inc. Quarterly and Annual Reports

Q1 2018 Calculations

1 ROA = 100 × (Net incomeQ1 2018 + Net incomeQ4 2017 + Net incomeQ3 2017 + Net incomeQ2 2017) ÷ Total assets
= 100 × ( + + + ) ÷ = %

Ratio Description The company
ROA A profitability ratio calculated as net income divided by total assets. Facebook Inc.'s ROA deteriorated from Q3 2017 to Q4 2017 but then improved from Q4 2017 to Q1 2018 exceeding Q3 2017 level.

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