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Facebook Inc. (FB)
Analysis of Profitability Ratios
Quarterly Data
Beginner level
Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
Facebook Inc., profitability ratios (quarterly data)
Based on: 10-Q (filing date: 2019-10-31), 10-Q (filing date: 2019-07-25), 10-Q (filing date: 2019-04-25), 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Facebook Inc.’s gross profit margin ratio deteriorated from Q1 2019 to Q2 2019 and from Q2 2019 to Q3 2019. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Facebook Inc.’s operating profit margin ratio deteriorated from Q1 2019 to Q2 2019 but then slightly improved from Q2 2019 to Q3 2019. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Facebook Inc.’s net profit margin ratio deteriorated from Q1 2019 to Q2 2019 and from Q2 2019 to Q3 2019. |
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Facebook Inc.’s ROE deteriorated from Q1 2019 to Q2 2019 and from Q2 2019 to Q3 2019. |
| ROA | A profitability ratio calculated as net income divided by total assets. | Facebook Inc.’s ROA deteriorated from Q1 2019 to Q2 2019 and from Q2 2019 to Q3 2019. |
Gross Profit Margin
Facebook Inc., gross profit margin calculation (quarterly data)
| Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
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| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Gross profit | |
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| Profitability Ratio | ||||||||||||||||||||||||
| Gross profit margin1 | |
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| Benchmarks | ||||||||||||||||||||||||
| Gross Profit Margin, Competitors2 | ||||||||||||||||||||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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Based on: 10-Q (filing date: 2019-10-31), 10-Q (filing date: 2019-07-25), 10-Q (filing date: 2019-04-25), 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).
1 Q3 2019 Calculation
Gross profit margin = 100
× (Gross profitQ3 2019
+ Gross profitQ2 2019
+ Gross profitQ1 2019
+ Gross profitQ4 2018)
÷ (RevenueQ3 2019
+ RevenueQ2 2019
+ RevenueQ1 2019
+ RevenueQ4 2018)
= 100
× ( + + + )
÷ ( + + + )
=
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Facebook Inc.’s gross profit margin ratio deteriorated from Q1 2019 to Q2 2019 and from Q2 2019 to Q3 2019. |
Operating Profit Margin
Facebook Inc., operating profit margin calculation (quarterly data)
| Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Income from operations | |
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| Profitability Ratio | ||||||||||||||||||||||||
| Operating profit margin1 | |
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| Benchmarks | ||||||||||||||||||||||||
| Operating Profit Margin, Competitors2 | ||||||||||||||||||||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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Based on: 10-Q (filing date: 2019-10-31), 10-Q (filing date: 2019-07-25), 10-Q (filing date: 2019-04-25), 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).
1 Q3 2019 Calculation
Operating profit margin = 100
× (Income from operationsQ3 2019
+ Income from operationsQ2 2019
+ Income from operationsQ1 2019
+ Income from operationsQ4 2018)
÷ (RevenueQ3 2019
+ RevenueQ2 2019
+ RevenueQ1 2019
+ RevenueQ4 2018)
= 100 × ( + + + )
÷ ( + + + )
=
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Facebook Inc.’s operating profit margin ratio deteriorated from Q1 2019 to Q2 2019 but then slightly improved from Q2 2019 to Q3 2019. |
Net Profit Margin
Facebook Inc., net profit margin calculation (quarterly data)
| Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Net income | |
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| Profitability Ratio | ||||||||||||||||||||||||
| Net profit margin1 | |
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| Benchmarks | ||||||||||||||||||||||||
| Net Profit Margin, Competitors2 | ||||||||||||||||||||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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Based on: 10-Q (filing date: 2019-10-31), 10-Q (filing date: 2019-07-25), 10-Q (filing date: 2019-04-25), 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).
1 Q3 2019 Calculation
Net profit margin = 100
× (Net incomeQ3 2019
+ Net incomeQ2 2019
+ Net incomeQ1 2019
+ Net incomeQ4 2018)
÷ (RevenueQ3 2019
+ RevenueQ2 2019
+ RevenueQ1 2019
+ RevenueQ4 2018)
= 100 × ( + + + )
÷ ( + + + )
=
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Facebook Inc.’s net profit margin ratio deteriorated from Q1 2019 to Q2 2019 and from Q2 2019 to Q3 2019. |
Return on Equity (ROE)
Facebook Inc., ROE calculation (quarterly data)
| Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Net income | |
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| Stockholders’ equity | |
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| Profitability Ratio | ||||||||||||||||||||||||
| ROE1 | |
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| Benchmarks | ||||||||||||||||||||||||
| ROE, Competitors2 | ||||||||||||||||||||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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Based on: 10-Q (filing date: 2019-10-31), 10-Q (filing date: 2019-07-25), 10-Q (filing date: 2019-04-25), 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).
1 Q3 2019 Calculation
ROE = 100
× (Net incomeQ3 2019
+ Net incomeQ2 2019
+ Net incomeQ1 2019
+ Net incomeQ4 2018)
÷ Stockholders’ equity
= 100 × ( + + + )
÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Facebook Inc.’s ROE deteriorated from Q1 2019 to Q2 2019 and from Q2 2019 to Q3 2019. |
Return on Assets (ROA)
Facebook Inc., ROA calculation (quarterly data)
| Sep 30, 2019 | Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Net income | |
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| Profitability Ratio | ||||||||||||||||||||||||
| ROA1 | |
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| Benchmarks | ||||||||||||||||||||||||
| ROA, Competitors2 | ||||||||||||||||||||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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Based on: 10-Q (filing date: 2019-10-31), 10-Q (filing date: 2019-07-25), 10-Q (filing date: 2019-04-25), 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).
1 Q3 2019 Calculation
ROA = 100
× (Net incomeQ3 2019
+ Net incomeQ2 2019
+ Net incomeQ1 2019
+ Net incomeQ4 2018)
÷ Total assets
= 100 × ( + + + )
÷ =
2 Click competitor name to see calculations.
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Facebook Inc.’s ROA deteriorated from Q1 2019 to Q2 2019 and from Q2 2019 to Q3 2019. |