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Facebook Inc. (FB)
Profitability Analysis
Quarterly Data
Difficulty: Beginner
Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).
Ratios (Summary)
Facebook Inc., profitability ratios (quarterly data)
Based on: 10-Q (filing date: 2019-07-25), 10-Q (filing date: 2019-04-25), 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).
| Ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Facebook Inc.’s gross profit margin deteriorated from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Facebook Inc.’s operating profit margin deteriorated from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Facebook Inc.’s net profit margin deteriorated from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
| Ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Facebook Inc.’s ROE deteriorated from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
| ROA | A profitability ratio calculated as net income divided by total assets. | Facebook Inc.’s ROA deteriorated from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
Gross Profit Margin
Facebook Inc., gross profit margin calculation (quarterly data)
| Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
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| Selected Financial Data (USD $ in millions) | |||||||||||||||||||||||
| Gross profit | |
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| Ratio | |||||||||||||||||||||||
| Gross profit margin1 | |
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| Gross Profit Margin, Competitors2 | |||||||||||||||||||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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Based on: 10-Q (filing date: 2019-07-25), 10-Q (filing date: 2019-04-25), 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).
1 Q2 2019 Calculation
Gross profit margin = 100
× (Gross profitQ2 2019
+ Gross profitQ1 2019
+ Gross profitQ4 2018
+ Gross profitQ3 2018)
÷ (RevenueQ2 2019
+ RevenueQ1 2019
+ RevenueQ4 2018
+ RevenueQ3 2018)
= 100
× ( + + + )
÷ ( + + + )
=
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Facebook Inc.’s gross profit margin deteriorated from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
Operating Profit Margin
Facebook Inc., operating profit margin calculation (quarterly data)
| Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (USD $ in millions) | |||||||||||||||||||||||
| Income from operations | |
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| Ratio | |||||||||||||||||||||||
| Operating profit margin1 | |
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| Benchmarks | |||||||||||||||||||||||
| Operating Profit Margin, Competitors2 | |||||||||||||||||||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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Based on: 10-Q (filing date: 2019-07-25), 10-Q (filing date: 2019-04-25), 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).
1 Q2 2019 Calculation
Operating profit margin = 100
× (Income from operationsQ2 2019
+ Income from operationsQ1 2019
+ Income from operationsQ4 2018
+ Income from operationsQ3 2018)
÷ (RevenueQ2 2019
+ RevenueQ1 2019
+ RevenueQ4 2018
+ RevenueQ3 2018)
= 100 × ( + + + )
÷ ( + + + )
=
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Facebook Inc.’s operating profit margin deteriorated from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
Net Profit Margin
Facebook Inc., net profit margin calculation (quarterly data)
| Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (USD $ in millions) | |||||||||||||||||||||||
| Net income | |
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| Ratio | |||||||||||||||||||||||
| Net profit margin1 | |
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| Benchmarks | |||||||||||||||||||||||
| Net Profit Margin, Competitors2 | |||||||||||||||||||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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Based on: 10-Q (filing date: 2019-07-25), 10-Q (filing date: 2019-04-25), 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).
1 Q2 2019 Calculation
Net profit margin = 100
× (Net incomeQ2 2019
+ Net incomeQ1 2019
+ Net incomeQ4 2018
+ Net incomeQ3 2018)
÷ (RevenueQ2 2019
+ RevenueQ1 2019
+ RevenueQ4 2018
+ RevenueQ3 2018)
= 100 × ( + + + )
÷ ( + + + )
=
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Facebook Inc.’s net profit margin deteriorated from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
Return on Equity (ROE)
Facebook Inc., ROE calculation (quarterly data)
| Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (USD $ in millions) | |||||||||||||||||||||||
| Net income | |
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| Stockholders’ equity | |
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| Ratio | |||||||||||||||||||||||
| ROE1 | |
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| Benchmarks | |||||||||||||||||||||||
| ROE, Competitors2 | |||||||||||||||||||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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Based on: 10-Q (filing date: 2019-07-25), 10-Q (filing date: 2019-04-25), 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).
1 Q2 2019 Calculation
ROE = 100
× (Net incomeQ2 2019
+ Net incomeQ1 2019
+ Net incomeQ4 2018
+ Net incomeQ3 2018)
÷ Stockholders’ equity
= 100 × ( + + + )
÷ =
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Facebook Inc.’s ROE deteriorated from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |
Return on Assets (ROA)
Facebook Inc., ROA calculation (quarterly data)
| Jun 30, 2019 | Mar 31, 2019 | Dec 31, 2018 | Sep 30, 2018 | Jun 30, 2018 | Mar 31, 2018 | Dec 31, 2017 | Sep 30, 2017 | Jun 30, 2017 | Mar 31, 2017 | Dec 31, 2016 | Sep 30, 2016 | Jun 30, 2016 | Mar 31, 2016 | Dec 31, 2015 | Sep 30, 2015 | Jun 30, 2015 | Mar 31, 2015 | Dec 31, 2014 | Sep 30, 2014 | Jun 30, 2014 | Mar 31, 2014 | ||
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| Selected Financial Data (USD $ in millions) | |||||||||||||||||||||||
| Net income | |
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| Ratio | |||||||||||||||||||||||
| ROA1 | |
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| Benchmarks | |||||||||||||||||||||||
| ROA, Competitors2 | |||||||||||||||||||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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Based on: 10-Q (filing date: 2019-07-25), 10-Q (filing date: 2019-04-25), 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).
1 Q2 2019 Calculation
ROA = 100
× (Net incomeQ2 2019
+ Net incomeQ1 2019
+ Net incomeQ4 2018
+ Net incomeQ3 2018)
÷ Total assets
= 100 × ( + + + )
÷ =
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Facebook Inc.’s ROA deteriorated from Q4 2018 to Q1 2019 and from Q1 2019 to Q2 2019. |