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Microsoft Excel LibreOffice Calc

Facebook Inc. (FB)

Profitability Analysis
Quarterly Data

Difficulty: Beginner

Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).

Ratios (Summary)

Facebook Inc., profitability ratios (quarterly data)

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Sep 30, 2018 Jun 30, 2018 Mar 31, 2018 Dec 31, 2017 Sep 30, 2017 Jun 30, 2017 Mar 31, 2017 Dec 31, 2016 Sep 30, 2016 Jun 30, 2016 Mar 31, 2016 Dec 31, 2015 Sep 30, 2015 Jun 30, 2015 Mar 31, 2015 Dec 31, 2014 Sep 30, 2014 Jun 30, 2014 Mar 31, 2014
Return on Sales
Gross profit margin hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Operating profit margin hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Net profit margin hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Return on Investment
Return on equity (ROE) hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Return on assets (ROA) hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).

Ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. Facebook Inc.’s gross profit margin deteriorated from Q2 2018 to Q3 2018 and from Q3 2018 to Q4 2018.
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Facebook Inc.’s operating profit margin deteriorated from Q2 2018 to Q3 2018 and from Q3 2018 to Q4 2018.
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Facebook Inc.’s net profit margin deteriorated from Q2 2018 to Q3 2018 but then improved from Q3 2018 to Q4 2018 exceeding Q2 2018 level.
Ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity. Facebook Inc.’s ROE improved from Q2 2018 to Q3 2018 and from Q3 2018 to Q4 2018.
ROA A profitability ratio calculated as net income divided by total assets. Facebook Inc.’s ROA deteriorated from Q2 2018 to Q3 2018 but then improved from Q3 2018 to Q4 2018 exceeding Q2 2018 level.

Gross Profit Margin

Facebook Inc., gross profit margin calculation (quarterly data)

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Sep 30, 2018 Jun 30, 2018 Mar 31, 2018 Dec 31, 2017 Sep 30, 2017 Jun 30, 2017 Mar 31, 2017 Dec 31, 2016 Sep 30, 2016 Jun 30, 2016 Mar 31, 2016 Dec 31, 2015 Sep 30, 2015 Jun 30, 2015 Mar 31, 2015 Dec 31, 2014 Sep 30, 2014 Jun 30, 2014 Mar 31, 2014
Selected Financial Data (USD $ in millions)
Gross profit hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Revenue hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Ratio
Gross profit margin1 hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).

Q4 2018 Calculations

1 Gross profit margin = 100 × (Gross profitQ4 2018 + Gross profitQ3 2018 + Gross profitQ2 2018 + Gross profitQ1 2018) ÷ (RevenueQ4 2018 + RevenueQ3 2018 + RevenueQ2 2018 + RevenueQ1 2018)
= 100 × (hidden + hidden + hidden + hidden) ÷ (hidden + hidden + hidden + hidden) = hidden

Ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. Facebook Inc.’s gross profit margin deteriorated from Q2 2018 to Q3 2018 and from Q3 2018 to Q4 2018.

Operating Profit Margin

Facebook Inc., operating profit margin calculation (quarterly data)

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Sep 30, 2018 Jun 30, 2018 Mar 31, 2018 Dec 31, 2017 Sep 30, 2017 Jun 30, 2017 Mar 31, 2017 Dec 31, 2016 Sep 30, 2016 Jun 30, 2016 Mar 31, 2016 Dec 31, 2015 Sep 30, 2015 Jun 30, 2015 Mar 31, 2015 Dec 31, 2014 Sep 30, 2014 Jun 30, 2014 Mar 31, 2014
Selected Financial Data (USD $ in millions)
Income from operations hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Revenue hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Ratio
Operating profit margin1 hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).

Q4 2018 Calculations

1 Operating profit margin = 100 × (Income from operationsQ4 2018 + Income from operationsQ3 2018 + Income from operationsQ2 2018 + Income from operationsQ1 2018) ÷ (RevenueQ4 2018 + RevenueQ3 2018 + RevenueQ2 2018 + RevenueQ1 2018)
= 100 × (hidden + hidden + hidden + hidden) ÷ (hidden + hidden + hidden + hidden) = hidden

Ratio Description The company
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Facebook Inc.’s operating profit margin deteriorated from Q2 2018 to Q3 2018 and from Q3 2018 to Q4 2018.

Net Profit Margin

Facebook Inc., net profit margin calculation (quarterly data)

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Sep 30, 2018 Jun 30, 2018 Mar 31, 2018 Dec 31, 2017 Sep 30, 2017 Jun 30, 2017 Mar 31, 2017 Dec 31, 2016 Sep 30, 2016 Jun 30, 2016 Mar 31, 2016 Dec 31, 2015 Sep 30, 2015 Jun 30, 2015 Mar 31, 2015 Dec 31, 2014 Sep 30, 2014 Jun 30, 2014 Mar 31, 2014
Selected Financial Data (USD $ in millions)
Net income hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Revenue hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Ratio
Net profit margin1 hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).

Q4 2018 Calculations

1 Net profit margin = 100 × (Net incomeQ4 2018 + Net incomeQ3 2018 + Net incomeQ2 2018 + Net incomeQ1 2018) ÷ (RevenueQ4 2018 + RevenueQ3 2018 + RevenueQ2 2018 + RevenueQ1 2018)
= 100 × (hidden + hidden + hidden + hidden) ÷ (hidden + hidden + hidden + hidden) = hidden

Ratio Description The company
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Facebook Inc.’s net profit margin deteriorated from Q2 2018 to Q3 2018 but then improved from Q3 2018 to Q4 2018 exceeding Q2 2018 level.

Return on Equity (ROE)

Facebook Inc., ROE calculation (quarterly data)

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Sep 30, 2018 Jun 30, 2018 Mar 31, 2018 Dec 31, 2017 Sep 30, 2017 Jun 30, 2017 Mar 31, 2017 Dec 31, 2016 Sep 30, 2016 Jun 30, 2016 Mar 31, 2016 Dec 31, 2015 Sep 30, 2015 Jun 30, 2015 Mar 31, 2015 Dec 31, 2014 Sep 30, 2014 Jun 30, 2014 Mar 31, 2014
Selected Financial Data (USD $ in millions)
Net income hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Stockholders’ equity hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Ratio
ROE1 hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).

Q4 2018 Calculations

1 ROE = 100 × (Net incomeQ4 2018 + Net incomeQ3 2018 + Net incomeQ2 2018 + Net incomeQ1 2018) ÷ Stockholders’ equity
= 100 × (hidden + hidden + hidden + hidden) ÷ hidden = hidden

Ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity. Facebook Inc.’s ROE improved from Q2 2018 to Q3 2018 and from Q3 2018 to Q4 2018.

Return on Assets (ROA)

Facebook Inc., ROA calculation (quarterly data)

Microsoft Excel LibreOffice Calc
Dec 31, 2018 Sep 30, 2018 Jun 30, 2018 Mar 31, 2018 Dec 31, 2017 Sep 30, 2017 Jun 30, 2017 Mar 31, 2017 Dec 31, 2016 Sep 30, 2016 Jun 30, 2016 Mar 31, 2016 Dec 31, 2015 Sep 30, 2015 Jun 30, 2015 Mar 31, 2015 Dec 31, 2014 Sep 30, 2014 Jun 30, 2014 Mar 31, 2014
Selected Financial Data (USD $ in millions)
Net income hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Total assets hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden
Ratio
ROA1 hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden hidden

Based on: 10-K (filing date: 2019-01-31), 10-Q (filing date: 2018-10-31), 10-Q (filing date: 2018-07-26), 10-Q (filing date: 2018-04-26), 10-K (filing date: 2018-02-01), 10-Q (filing date: 2017-11-02), 10-Q (filing date: 2017-07-27), 10-Q (filing date: 2017-05-04), 10-K (filing date: 2017-02-03), 10-Q (filing date: 2016-11-03), 10-Q (filing date: 2016-07-28), 10-Q (filing date: 2016-04-28), 10-K (filing date: 2016-01-28), 10-Q (filing date: 2015-11-05), 10-Q (filing date: 2015-07-31), 10-Q (filing date: 2015-04-23), 10-K (filing date: 2015-01-29), 10-Q (filing date: 2014-10-30), 10-Q (filing date: 2014-07-24), 10-Q (filing date: 2014-04-25).

Q4 2018 Calculations

1 ROA = 100 × (Net incomeQ4 2018 + Net incomeQ3 2018 + Net incomeQ2 2018 + Net incomeQ1 2018) ÷ Total assets
= 100 × (hidden + hidden + hidden + hidden) ÷ hidden = hidden

Ratio Description The company
ROA A profitability ratio calculated as net income divided by total assets. Facebook Inc.’s ROA deteriorated from Q2 2018 to Q3 2018 but then improved from Q3 2018 to Q4 2018 exceeding Q2 2018 level.