Return on capital (ROC) is after tax rate of return on net business assets. ROIC is unaffected by changes in interest rates or company debt and equity structure. It measures business productivity performance.
Return on Invested Capital (ROIC)
| Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | Dec 31, 2018 | Dec 31, 2017 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net operating profit after taxes (NOPAT)1 | (3,961,280) | (4,923,029) | 2,326,210) | 2,134,817) | 1,898,873) | |
| Invested capital2 | 26,323,667) | 28,435,034) | 24,165,583) | 22,762,454) | 18,110,618) | |
| Performance Ratio | ||||||
| ROIC3 | -15.05% | -17.31% | 9.63% | 9.38% | 10.48% | |
| Benchmarks | ||||||
| ROIC, Competitors4 | ||||||
| Airbnb Inc. | 7.92% | — | — | — | — | |
| Booking Holdings Inc. | 4.47% | — | — | — | — | |
| Chipotle Mexican Grill Inc. | 14.49% | — | — | — | — | |
| DoorDash, Inc. | -12.92% | — | — | — | — | |
| McDonald’s Corp. | 17.77% | — | — | — | — | |
| Starbucks Corp. | 19.53% | 6.42% | — | — | — | |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).
1 NOPAT. See details »
2 Invested capital. See details »
3 2021 Calculation
ROIC = 100 × NOPAT ÷ Invested capital
= 100 × -3,961,280 ÷ 26,323,667 = -15.05%
4 Click competitor name to see calculations.
The financial performance between 2017 and 2021 is characterized by a period of stable growth followed by a severe operational contraction and a subsequent marginal recovery phase.
- Net Operating Profit After Taxes (NOPAT)
- A consistent upward trend is observed from 2017 to 2019, with NOPAT increasing from US$ 1,898,873 thousand to US$ 2,326,210 thousand. This growth was followed by a sharp reversal in 2020, resulting in a substantial loss of US$ 4,923,029 thousand. In 2021, the loss narrowed slightly to US$ 3,961,280 thousand, indicating a slight improvement in operating results despite remaining deeply negative.
- Invested Capital
- Invested capital experienced a steady expansion from 2017 through 2020, rising from US$ 18,110,618 thousand to a peak of US$ 28,435,034 thousand. This trend suggests a period of significant capital deployment or increased leverage. A slight contraction occurred in 2021, with the balance decreasing to US$ 26,323,667 thousand.
- Return on Invested Capital (ROIC)
- From 2017 to 2019, ROIC remained positive and relatively stable, fluctuating between 9.38% and 10.48%. The collapse in NOPAT in 2020 led to a precipitous decline in ROIC to -17.31%. While there was a moderate improvement to -15.05% in 2021, the ratio demonstrates that the company was unable to generate positive returns on its invested capital during the latter two years of the period analyzed.
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Decomposition of ROIC
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).
1 Operating profit margin (OPM). See calculations »
2 Turnover of capital (TO). See calculations »
3 Effective cash tax rate (CTR). See calculations »
The analysis of the return on invested capital decomposition reveals a critical shift in financial performance beginning in 2020. While the period from 2017 to 2019 was characterized by operational stability and positive returns, the subsequent two years show a profound collapse in both profitability and asset efficiency.
- Operating Profit Margin (OPM)
- Between 2017 and 2019, the operating profit margin remained resilient, fluctuating minimally between 21.60% and 22.75%. However, a precipitous decline occurred in 2020, with the margin falling to -223.46%, and further deteriorating to -260.77% by the end of 2021. This indicates a total erosion of operating profitability during this period.
- Turnover of Capital (TO)
- Capital efficiency followed a similar trajectory of decline. Turnover ratios remained relatively steady between 0.42 and 0.48 from 2017 through 2019. In 2020, this ratio plummeted to 0.08, reaching a low of 0.06 in 2021. This trend highlights a severe reduction in the ability to generate revenue relative to the invested capital base.
- Effective Cash Tax Rate (CTR)
- The tax component, expressed as 1 minus the effective cash tax rate, remained consistent near 98% during the profitable years. For 2020 and 2021, this value rose to 100%, signifying a complete absence of cash tax payments, which is consistent with the substantial operating losses reported.
- Return on Invested Capital (ROIC)
- The aggregate ROIC reflects the compounding effect of the margin collapse and the drop in capital turnover. After maintaining a positive return between 9.38% and 10.48% from 2017 to 2019, ROIC shifted to -17.31% in 2020 and -15.05% in 2021. The extreme volatility in the operating profit margin served as the primary driver for the negative returns observed in the final two years of the period.
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Operating Profit Margin (OPM)
| Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | Dec 31, 2018 | Dec 31, 2017 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net operating profit after taxes (NOPAT)1 | (3,961,280) | (4,923,029) | 2,326,210) | 2,134,817) | 1,898,873) | |
| Add: Cash operating taxes2 | (34,028) | (12,780) | 39,556) | 24,579) | 21,373) | |
| Net operating profit before taxes (NOPBT) | (3,995,308) | (4,935,809) | 2,365,766) | 2,159,396) | 1,920,246) | |
| Revenues | 1,532,133) | 2,208,805) | 10,950,661) | 9,493,849) | 8,777,845) | |
| Profitability Ratio | ||||||
| OPM3 | -260.77% | -223.46% | 21.60% | 22.75% | 21.88% | |
| Benchmarks | ||||||
| OPM, Competitors4 | ||||||
| Airbnb Inc. | 9.31% | — | — | — | — | |
| Booking Holdings Inc. | 13.04% | — | — | — | — | |
| Chipotle Mexican Grill Inc. | 13.23% | — | — | — | — | |
| DoorDash, Inc. | -8.16% | — | — | — | — | |
| McDonald’s Corp. | 46.68% | — | — | — | — | |
| Starbucks Corp. | 20.82% | 7.99% | — | — | — | |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).
1 NOPAT. See details »
2 Cash operating taxes. See details »
3 2021 Calculation
OPM = 100 × NOPBT ÷ Revenues
= 100 × -3,995,308 ÷ 1,532,133 = -260.77%
4 Click competitor name to see calculations.
The operational performance exhibits a distinct divergence between a period of steady expansion from 2017 to 2019 and a severe contraction from 2020 to 2021.
- Operating Profit Margin Stability and Volatility
- From 2017 through 2019, the operating profit margin remained consistent, ranging between 21.60% and 22.75%. This period reflects a stable operational efficiency where revenue growth translated reliably into operating profit. Beginning in 2020, this stability was replaced by extreme negative margins, reaching -223.46% in 2020 and deteriorating further to -260.77% in 2021, signaling a profound disconnect between operating expenses and revenue generation.
- Revenue and Profitability Correlation
- A positive correlation between revenue and net operating profit before taxes (NOPBT) is evident from 2017 to 2019, as revenues climbed from 8.78 billion USD to 10.95 billion USD and NOPBT increased from 1.92 billion USD to 2.37 billion USD. This trend reversed sharply in 2020, when revenues plummeted to 2.21 billion USD, resulting in an operating loss of 4.94 billion USD. The subsequent decline in revenue to 1.53 billion USD in 2021, accompanied by an NOPBT of -4.00 billion USD, indicates a persistent inability to cover fixed operating costs despite a slight reduction in the absolute operating loss compared to the previous year.
- Operational Efficiency Analysis
- The transition from a 21.60% margin in 2019 to a -260.77% margin in 2021 highlights a collapse in operating leverage. The magnitude of the negative margins suggests that while revenues fell by approximately 86% between 2019 and 2021, the operational cost structure remained largely rigid, leading to substantial operating losses relative to the diminished income stream.
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Turnover of Capital (TO)
| Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | Dec 31, 2018 | Dec 31, 2017 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Revenues | 1,532,133) | 2,208,805) | 10,950,661) | 9,493,849) | 8,777,845) | |
| Invested capital1 | 26,323,667) | 28,435,034) | 24,165,583) | 22,762,454) | 18,110,618) | |
| Efficiency Ratio | ||||||
| TO2 | 0.06 | 0.08 | 0.45 | 0.42 | 0.48 | |
| Benchmarks | ||||||
| TO, Competitors3 | ||||||
| Airbnb Inc. | 1.11 | — | — | — | — | |
| Booking Holdings Inc. | 0.73 | — | — | — | — | |
| Chipotle Mexican Grill Inc. | 1.38 | — | — | — | — | |
| DoorDash, Inc. | 1.54 | — | — | — | — | |
| McDonald’s Corp. | 0.49 | — | — | — | — | |
| Starbucks Corp. | 1.23 | 1.03 | — | — | — | |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).
1 Invested capital. See details »
2 2021 Calculation
TO = Revenues ÷ Invested capital
= 1,532,133 ÷ 26,323,667 = 0.06
3 Click competitor name to see calculations.
The analysis of capital turnover between 2017 and 2021 reveals a period of relative stability followed by a severe contraction in operational efficiency. The capacity to generate revenue from the invested capital base shifted from a consistent moderate range to a near-total collapse during the final two years of the period.
- Revenue Trajectory
- Revenues exhibited a steady upward trend from 2017 to 2019, peaking at approximately 10.95 billion US dollars. However, a precipitous decline occurred in 2020, where revenues fell to 2.21 billion US dollars, followed by a further reduction to 1.53 billion US dollars in 2021. This represents a substantial erosion of the top-line earning capacity.
- Invested Capital Evolution
- Invested capital grew consistently from 18.11 billion US dollars in 2017 to a peak of 28.44 billion US dollars in 2020. Despite the collapse in revenues during 2020 and 2021, the capital base remained elevated, only slightly decreasing to 26.32 billion US dollars by the end of 2021. This divergence indicates that the asset base and financing requirements remained high even as revenue-generating activities ceased or diminished.
- Turnover of Capital (TO) Performance
- The turnover ratio remained stable between 0.42 and 0.48 from 2017 through 2019, suggesting a consistent relationship between the capital employed and the resulting revenue. A critical break occurred in 2020, with the ratio plummeting to 0.08, and reaching a low of 0.06 in 2021. This collapse signifies a profound decline in capital efficiency, as the company continued to carry a massive capital investment while generating minimal revenue.
The overall trend indicates a systemic failure in capital productivity during the 2020-2021 period. The combination of stagnant or increasing invested capital and crashing revenues led to a turnover ratio that is a fraction of its pre-2020 levels, reflecting an extreme underutilization of the company's invested resources.
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Effective Cash Tax Rate (CTR)
| Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | Dec 31, 2018 | Dec 31, 2017 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in thousands) | ||||||
| Net operating profit after taxes (NOPAT)1 | (3,961,280) | (4,923,029) | 2,326,210) | 2,134,817) | 1,898,873) | |
| Add: Cash operating taxes2 | (34,028) | (12,780) | 39,556) | 24,579) | 21,373) | |
| Net operating profit before taxes (NOPBT) | (3,995,308) | (4,935,809) | 2,365,766) | 2,159,396) | 1,920,246) | |
| Tax Rate | ||||||
| CTR3 | — | — | 1.67% | 1.14% | 1.11% | |
| Benchmarks | ||||||
| CTR, Competitors4 | ||||||
| Airbnb Inc. | 23.04% | — | — | — | — | |
| Booking Holdings Inc. | 53.06% | — | — | — | — | |
| Chipotle Mexican Grill Inc. | 20.54% | — | — | — | — | |
| DoorDash, Inc. | — | — | — | — | — | |
| McDonald’s Corp. | 21.80% | — | — | — | — | |
| Starbucks Corp. | 23.58% | 21.57% | — | — | — | |
Based on: 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31).
1 NOPAT. See details »
2 Cash operating taxes. See details »
3 2021 Calculation
CTR = 100 × Cash operating taxes ÷ NOPBT
= 100 × -34,028 ÷ -3,995,308 = —
4 Click competitor name to see calculations.
An analysis of the operational tax dynamics between 2017 and 2021 reveals two distinct financial phases: a period of steady growth and low tax liability, followed by a period of significant operational losses and tax recoveries.
- Operational Profitability and Tax Burden (2017-2019)
- From 2017 through 2019, net operating profit before taxes exhibited a consistent upward trajectory, rising from 1.92 billion to 2.37 billion. During this interval, cash operating taxes increased proportionally, peaking at 39.56 million in 2019. Despite this increase, the effective cash tax rate remained exceptionally low, marginally ascending from 1.11% to 1.67%. This indicates that a very small fraction of operating profits was converted into cash tax payments during this period.
- Financial Reversal and Tax Recoveries (2020-2021)
- The fiscal years 2020 and 2021 were characterized by a severe contraction in operational performance, with net operating profit before taxes falling into deep negative territory, reaching -4.94 billion and -4.00 billion respectively. Parallel to these losses, cash operating taxes shifted from positive payments to negative values, recording outflows of -12.78 million in 2020 and -34.03 million in 2021. These negative tax figures suggest the realization of tax refunds or the utilization of tax assets during the period of operational distress.
- Effective Cash Tax Rate Trends
- The effective cash tax rate was only applicable during the profitable years of 2017 to 2019, maintaining a stable range between 1.11% and 1.67%. The absence of a calculated rate for 2020 and 2021 is consistent with the occurrence of negative net operating profits, which renders the traditional cash tax rate metric non-meaningful for analysis.
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