Revenues as Reported
Based on: 10-K (reporting date: 2019-05-26), 10-K (reporting date: 2018-05-27), 10-K (reporting date: 2017-05-28), 10-K (reporting date: 2016-05-29), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-25).
Net sales exhibited a consistent downward trajectory between 2014 and 2017, decreasing from $17.91 billion to a low of $15.62 billion. A recovery phase followed, with net sales rising to $16.87 billion by May 2019.
- Resilient and Growth Segments
- Snacks remained the most stable revenue contributor, fluctuating within a narrow range between $3.23 billion and $3.42 billion. Super-premium ice cream demonstrated a positive growth trend, increasing from $756.6 million in 2014 to $813.2 million in 2019.
- Declining Revenue Streams
- A broad systemic decline is observed across several core categories. Cereal revenues decreased from $2.86 billion to $2.67 billion, while Convenient meals fell from $2.84 billion to $2.64 billion. The most significant contractions occurred in the Yogurt segment, which dropped from $2.96 billion to $2.19 billion, and the Other category, which experienced a sharp decline from $1.36 billion to $452.5 million.
- Impact of Portfolio Diversification
- The recovery in overall net sales in 2019 is directly linked to the emergence of the Pet segment, which contributed $1.43 billion in revenue. This new revenue stream effectively offset the continued erosion in traditional categories, such as Dough and Baking mixes and ingredients, both of which saw their 2019 revenues fall below their 2014 levels.
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