Stock Analysis on Net
Stock Analysis on Net

General Mills Inc. (NYSE:GIS)

This company has been moved to the archive! The financial data has not been updated since December 18, 2019.

Analysis of Revenues

Microsoft Excel

Revenues as Reported

General Mills Inc., income statement, revenues

US$ in thousands

Microsoft Excel
12 months ended: May 26, 2019 May 27, 2018 May 28, 2017 May 29, 2016 May 31, 2015 May 25, 2014
Snacks 3,359,300 3,419,000 3,302,200 3,297,200 3,392,000 3,232,500
Cereal 2,672,200 2,679,200 2,673,200 2,731,500 2,771,300 2,860,100
Convenient meals 2,641,800 2,677,400 2,653,600 2,779,000 2,810,300 2,844,200
Yogurt 2,193,600 2,320,100 2,403,500 2,760,900 2,938,300 2,964,700
Dough 1,692,800 1,684,100 1,690,600 1,820,000 1,877,000 1,890,200
Baking mixes and ingredients 1,608,900 1,653,400 1,654,100 1,704,300 1,867,700 1,996,400
Pet 1,430,900 — — — — —
Super-premium ice cream 813,200 803,700 738,400 731,200 769,500 756,600
Other 452,500 503,500 504,200 739,000 1,204,200 1,364,900
Net sales 16,865,200 15,740,400 15,619,800 16,563,100 17,630,300 17,909,600

Based on: 10-K (reporting date: 2019-05-26), 10-K (reporting date: 2018-05-27), 10-K (reporting date: 2017-05-28), 10-K (reporting date: 2016-05-29), 10-K (reporting date: 2015-05-31), 10-K (reporting date: 2014-05-25).


Net sales exhibited a consistent downward trajectory between 2014 and 2017, decreasing from $17.91 billion to a low of $15.62 billion. A recovery phase followed, with net sales rising to $16.87 billion by May 2019.

Resilient and Growth Segments
Snacks remained the most stable revenue contributor, fluctuating within a narrow range between $3.23 billion and $3.42 billion. Super-premium ice cream demonstrated a positive growth trend, increasing from $756.6 million in 2014 to $813.2 million in 2019.
Declining Revenue Streams
A broad systemic decline is observed across several core categories. Cereal revenues decreased from $2.86 billion to $2.67 billion, while Convenient meals fell from $2.84 billion to $2.64 billion. The most significant contractions occurred in the Yogurt segment, which dropped from $2.96 billion to $2.19 billion, and the Other category, which experienced a sharp decline from $1.36 billion to $452.5 million.
Impact of Portfolio Diversification
The recovery in overall net sales in 2019 is directly linked to the emergence of the Pet segment, which contributed $1.43 billion in revenue. This new revenue stream effectively offset the continued erosion in traditional categories, such as Dough and Baking mixes and ingredients, both of which saw their 2019 revenues fall below their 2014 levels.

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