Common-Size Balance Sheet: Assets
Quarterly Data
Based on: 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).
- Cash and cash equivalents
- The proportion of cash and cash equivalents as a percentage of total assets exhibited notable fluctuations over the observed periods. Starting from 14.69% in March 2020, it peaked at 21.73% in September 2020 before experiencing a gradual decline until December 2022, reaching a low of 10.59%. Subsequently, there was a recovery phase with values stabilizing around 14-15% through early 2025, indicating improved liquidity management in recent quarters.
- Short-term investments
- This category shows sporadic data initially but emerges more consistently from December 2022 onwards, ranging between 0.04% and 3.38%. The values demonstrate variability with occasional spikes and declines, suggesting a strategic but fluctuating allocation toward short-term securities or similar assets within the total asset mix.
- Other current assets
- Other current assets as a percentage of total assets displayed a gradual upward trend. Starting from 3.7% in March 2020, this component increased to reach around 6.78% by the most recent period in June 2025. This trend points to an expanding share of miscellaneous current assets relative to the total asset base over time.
- Current assets
- Current assets overall represented a significant and variable share of total assets. The data shows an initial increase from 18.39% to a peak of 25.44% in September 2020, followed by a decline to around 16.92% in mid-2022. Post-2022, the ratio tends to fluctuate between 20% and 24%, indicating varying liquidity levels and the company's focus on maintaining a balance between current and non-current assets.
- Content assets, net
- Content assets consistently constituted the largest portion of total assets, ranging between approximately 60.43% and 72.07%. There is a general downward trend from early 2020 values around 72%, decreasing steadily to about 60% by mid-2025. This reduction may suggest amortization effects, content consumption, or changes in content acquisition strategy impacting the net book value of content assets.
- Property and equipment, net
- Property and equipment showed a slight but steady increase in their share of total assets, moving from 1.86% in Q1 2020 to about 3.28% in Q2 2025. This gradual growth could reflect ongoing investments in physical assets and infrastructure supporting operations.
- Other non-current assets
- Other non-current assets exhibited a clear rising trend, increasing from 7.69% of total assets in March 2020 to 13.7% by June 2025. This steady growth indicates rising investments in long-term asset categories other than content and property/equipment, potentially including intangible assets or investments in affiliates.
- Non-current assets
- Non-current assets overall composed the majority of total assets, fluctuating between roughly 74.56% and 81.9% earlier in the period. After a high in December 2021, there was a gradual decrease to around 75.57%-77.54% range by the early-to-mid 2025 quarters. The composition balance between non-current and current assets suggests a long-term asset-heavy structure, albeit with slight recent shifts towards a marginally higher current asset share.
- Total assets
- By definition, total assets remain constant at 100%, serving as the baseline for the proportions analyzed across all categories.