Common-Size Balance Sheet: Assets
Quarterly Data
Based on: 10-Q (reporting date: 2026-09-30), 10-Q (reporting date: 2026-06-30), 10-Q (reporting date: 2026-03-31), 10-K (reporting date: 2025-12-31), 10-Q (reporting date: 2025-09-30), 10-Q (reporting date: 2025-06-30), 10-Q (reporting date: 2025-03-31), 10-K (reporting date: 2024-12-31), 10-Q (reporting date: 2024-09-30), 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31).
The asset structure is characterized by a heavy concentration in noncurrent assets, which consistently represent approximately 89% to 91% of total assets throughout the analyzed period. A primary shift is observable in the composition of these noncurrent assets, specifically a transition from intangible assets toward tangible property and equipment.
- Liquidity and Current Assets
- Current assets maintain a relatively stable share of the total balance sheet, generally fluctuating between 8.5% and 11.1%. A notable decline in cash and cash equivalents occurred between March 2021 (5.37%) and December 2022 (1.85%), followed by a gradual recovery to approximately 2.95% by September 2026. Conversely, net receivables showed a steady upward trend, increasing from 3.94% in early 2021 to 5.25% by the end of the period, suggesting a higher proportion of total assets is tied up in outstanding customer payments.
- Property and Equipment
- There is a significant and consistent increase in the proportion of property and equipment, net of accumulated depreciation. This item rose from 18.78% in March 2021 to 25.98% by September 2026. This trend indicates an aggressive expansion or modernization of physical infrastructure relative to the company's overall asset base.
- Intangible Assets and Goodwill
- Total net intangible assets experienced a gradual decline from 33.83% in March 2021 to 30.43% by September 2026. This reduction is primarily driven by a steady decrease in other intangible assets, which fell from 12.52% to 7.40% over the period, likely reflecting ongoing amortization. Goodwill also trended downward, moving from 25.17% in March 2021 to 20.65% in September 2026. These declines contrast with franchise rights, which remained relatively stable or slightly increased, ending at 23.03%.
- Other Asset Categories
- Film and television costs remained remarkably stable, fluctuating within a narrow range between 4.0% and 5.0%. Similarly, investments hovered around 3% of total assets for the majority of the period. Other noncurrent assets exhibited a slight increase, rising from 3.97% to 5.80%.
Overall, the financial data indicates a strategic shift in asset allocation, where the weight of the balance sheet has moved away from acquired intangibles and goodwill toward physical, tangible infrastructure.
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