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Facebook Inc. (FB)
Profitability Analysis
Difficulty: Beginner
Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).
Ratios (Summary)
Facebook Inc., profitability ratios
Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
| Ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Facebook Inc.’s gross profit margin improved from 2016 to 2017 but then deteriorated significantly from 2017 to 2018. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Facebook Inc.’s operating profit margin improved from 2016 to 2017 but then deteriorated significantly from 2017 to 2018. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Facebook Inc.’s net profit margin improved from 2016 to 2017 and from 2017 to 2018. |
| Ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Facebook Inc.’s ROE improved from 2016 to 2017 and from 2017 to 2018. |
| ROA | A profitability ratio calculated as net income divided by total assets. | Facebook Inc.’s ROA improved from 2016 to 2017 and from 2017 to 2018. |
Gross Profit Margin
Facebook Inc., gross profit margin calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
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| Selected Financial Data (USD $ in millions) | ||||||
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| Gross profit margin1 | |
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| Gross Profit Margin, Competitors2 | ||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
1 2018 Calculation
Gross profit margin = 100 × Gross profit ÷ Revenue
= 100 × ÷ =
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Facebook Inc.’s gross profit margin improved from 2016 to 2017 but then deteriorated significantly from 2017 to 2018. |
Operating Profit Margin
Facebook Inc., operating profit margin calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
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| Selected Financial Data (USD $ in millions) | ||||||
| Income from operations | |
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| Operating profit margin1 | |
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| Operating Profit Margin, Competitors2 | ||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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| Operating Profit Margin, Sector | ||||||
| Software & Computer Services | |
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| Operating Profit Margin, Industry | ||||||
| Technology | |
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Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
1 2018 Calculation
Operating profit margin = 100 × Income from operations ÷ Revenue
= 100 × ÷ =
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Facebook Inc.’s operating profit margin improved from 2016 to 2017 but then deteriorated significantly from 2017 to 2018. |
Net Profit Margin
Facebook Inc., net profit margin calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (USD $ in millions) | ||||||
| Net income | |
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| Revenue | |
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| Net profit margin1 | |
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| Benchmarks | ||||||
| Net Profit Margin, Competitors2 | ||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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| Net Profit Margin, Sector | ||||||
| Software & Computer Services | |
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| Net Profit Margin, Industry | ||||||
| Technology | |
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Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
1 2018 Calculation
Net profit margin = 100 × Net income ÷ Revenue
= 100 × ÷ =
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Facebook Inc.’s net profit margin improved from 2016 to 2017 and from 2017 to 2018. |
Return on Equity (ROE)
Facebook Inc., ROE calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (USD $ in millions) | ||||||
| Net income | |
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| Stockholders’ equity | |
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| ROE1 | |
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| Benchmarks | ||||||
| ROE, Competitors2 | ||||||
| Adobe Inc. | |
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| Alphabet Inc. | |
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| International Business Machines Corp. | |
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| Intuit Inc. | |
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| Microsoft Corp. | |
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| Oracle Corp. | |
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| salesforce.com inc. | |
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| ROE, Sector | ||||||
| Software & Computer Services | |
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| ROE, Industry | ||||||
| Technology | |
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Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
1 2018 Calculation
ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × ÷ =
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Facebook Inc.’s ROE improved from 2016 to 2017 and from 2017 to 2018. |
Return on Assets (ROA)
Facebook Inc., ROA calculation, comparison to benchmarks
| Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (USD $ in millions) | ||||||
| Net income | |
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| Total assets | |
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| Ratio | ||||||
| ROA1 | |
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| Benchmarks | ||||||
| ROA, Competitors2 | ||||||
| Adobe Inc. | |
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|
|
| Alphabet Inc. | |
|
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|
|
|
| International Business Machines Corp. | |
|
|
|
|
|
| Intuit Inc. | |
|
|
|
|
|
| Microsoft Corp. | |
|
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| Oracle Corp. | |
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| salesforce.com inc. | |
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| ROA, Sector | ||||||
| Software & Computer Services | |
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| ROA, Industry | ||||||
| Technology | |
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Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
1 2018 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × ÷ =
2 Click competitor name to see calculations.
| Ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Facebook Inc.’s ROA improved from 2016 to 2017 and from 2017 to 2018. |