Paying users zone. Data is covered by 
.
Get to Facebook Inc. for $19.99, or
get to entire website for at least 3 months from $49.99.
Profitability Analysis
Difficulty: Beginner
Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).
Ratios (Summary)
Facebook Inc., profitability ratios
Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
| Ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Facebook Inc.’s gross profit margin improved from 2016 to 2017 but then deteriorated significantly from 2017 to 2018. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Facebook Inc.’s operating profit margin improved from 2016 to 2017 but then deteriorated significantly from 2017 to 2018. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Facebook Inc.’s net profit margin improved from 2016 to 2017 and from 2017 to 2018. |
| Ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Facebook Inc.’s ROE improved from 2016 to 2017 and from 2017 to 2018. |
| ROA | A profitability ratio calculated as net income divided by total assets. | Facebook Inc.’s ROA improved from 2016 to 2017 and from 2017 to 2018. |
Gross Profit Margin
Facebook Inc., gross profit margin calculation, comparison to benchmarks
Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
2018 Calculations
1 Gross profit margin = 100 × Gross profit ÷ Revenue
= 100 × ÷ =
| Ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Facebook Inc.’s gross profit margin improved from 2016 to 2017 but then deteriorated significantly from 2017 to 2018. |
Operating Profit Margin
Facebook Inc., operating profit margin calculation, comparison to benchmarks
Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
2018 Calculations
1 Operating profit margin = 100 × Income from operations ÷ Revenue
= 100 × ÷ =
| Ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Facebook Inc.’s operating profit margin improved from 2016 to 2017 but then deteriorated significantly from 2017 to 2018. |
Net Profit Margin
Facebook Inc., net profit margin calculation, comparison to benchmarks
Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
2018 Calculations
1 Net profit margin = 100 × Net income ÷ Revenue
= 100 × ÷ =
| Ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Facebook Inc.’s net profit margin improved from 2016 to 2017 and from 2017 to 2018. |
Return on Equity (ROE)
Facebook Inc., ROE calculation, comparison to benchmarks
Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
2018 Calculations
1 ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × ÷ =
| Ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Facebook Inc.’s ROE improved from 2016 to 2017 and from 2017 to 2018. |
Return on Assets (ROA)
Facebook Inc., ROA calculation, comparison to benchmarks
Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
2018 Calculations
1 ROA = 100 × Net income ÷ Total assets
= 100 × ÷ =
| Ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Facebook Inc.’s ROA improved from 2016 to 2017 and from 2017 to 2018. |