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Ratios (Summary)

Facebook Inc., profitability ratios

 
Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014 Dec 31, 2013
Return on Sales
Gross profit margin % % % % %
Operating profit margin % % % % %
Net profit margin % % % % %
Return on Investment
Return on equity (ROE) % % % % %
Return on assets (ROA) % % % % %

Source: Based on data from Facebook Inc. Annual Reports

Ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. Facebook Inc.'s gross profit margin improved from 2015 to 2016 and from 2016 to 2017.
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Facebook Inc.'s operating profit margin improved from 2015 to 2016 and from 2016 to 2017.
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Facebook Inc.'s net profit margin improved from 2015 to 2016 and from 2016 to 2017.
ROE A profitability ratio calculated as net income divided by shareholders' equity. Facebook Inc.'s ROE improved from 2015 to 2016 and from 2016 to 2017.
ROA A profitability ratio calculated as net income divided by total assets. Facebook Inc.'s ROA improved from 2015 to 2016 and from 2016 to 2017.

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Gross Profit Margin

Facebook Inc., gross profit margin calculation

 
Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014 Dec 31, 2013
Selected Financial Data (USD $ in millions)
Gross profit
Revenue
Ratio
Gross profit margin1 % % % % %
Benchmarks
Gross Profit Margin, Competitors
Adobe Systems Inc. % % % % %
Alphabet Inc. % % % % %
International Business Machines Corp. % % % % %
Microsoft Corp. % % % % %
Oracle Corp. % % % % %
salesforce.com inc. % % % % %

Source: Based on data from Facebook Inc. Annual Reports

2017 Calculations

1 Gross profit margin = 100 × Gross profit ÷ Revenue
= 100 × ÷ = %

Ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. Facebook Inc.'s gross profit margin improved from 2015 to 2016 and from 2016 to 2017.

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Operating Profit Margin

Facebook Inc., operating profit margin calculation, comparison to benchmarks

 
Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014 Dec 31, 2013
Selected Financial Data (USD $ in millions)
Income from operations
Revenue
Ratio
Operating profit margin1 % % % % %
Benchmarks
Operating Profit Margin, Competitors
Adobe Systems Inc. % % % % %
Alphabet Inc. % % % % %
International Business Machines Corp. % % % % %
Microsoft Corp. % % % % %
Oracle Corp. % % % % %
salesforce.com inc. % % % % %
Operating Profit Margin, Sector
Software & Computer Services % % % % %
Operating Profit Margin, Industry
Technology % % % % %

Source: Based on data from Facebook Inc. Annual Reports

2017 Calculations

1 Operating profit margin = 100 × Income from operations ÷ Revenue
= 100 × ÷ = %

Ratio Description The company
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Facebook Inc.'s operating profit margin improved from 2015 to 2016 and from 2016 to 2017.

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Net Profit Margin

Facebook Inc., net profit margin calculation, comparison to benchmarks

 
Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014 Dec 31, 2013
Selected Financial Data (USD $ in millions)
Net income
Revenue
Ratio
Net profit margin1 % % % % %
Benchmarks
Net Profit Margin, Competitors
Adobe Systems Inc. % % % % %
Alphabet Inc. % % % % %
International Business Machines Corp. % % % % %
Microsoft Corp. % % % % %
Oracle Corp. % % % % %
salesforce.com inc. % % % % %
Net Profit Margin, Sector
Software & Computer Services % % % % %
Net Profit Margin, Industry
Technology % % % % %

Source: Based on data from Facebook Inc. Annual Reports

2017 Calculations

1 Net profit margin = 100 × Net income ÷ Revenue
= 100 × ÷ = %

Ratio Description The company
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Facebook Inc.'s net profit margin improved from 2015 to 2016 and from 2016 to 2017.

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Return on Equity (ROE)

Facebook Inc., ROE calculation, comparison to benchmarks

 
Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014 Dec 31, 2013
Selected Financial Data (USD $ in millions)
Net income
Stockholders' equity
Ratio
ROE1 % % % % %
Benchmarks
ROE, Competitors
Adobe Systems Inc. % % % % %
Alphabet Inc. % % % % %
International Business Machines Corp. % % % % %
Microsoft Corp. % % % % %
Oracle Corp. % % % % %
salesforce.com inc. % % % % %
ROE, Sector
Software & Computer Services % % % % %
ROE, Industry
Technology % % % % %

Source: Based on data from Facebook Inc. Annual Reports

2017 Calculations

1 ROE = 100 × Net income ÷ Stockholders' equity
= 100 × ÷ = %

Ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders' equity. Facebook Inc.'s ROE improved from 2015 to 2016 and from 2016 to 2017.

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Return on Assets (ROA)

Facebook Inc., ROA calculation, comparison to benchmarks

 
Dec 31, 2017 Dec 31, 2016 Dec 31, 2015 Dec 31, 2014 Dec 31, 2013
Selected Financial Data (USD $ in millions)
Net income
Total assets
Ratio
ROA1 % % % % %
Benchmarks
ROA, Competitors
Adobe Systems Inc. % % % % %
Alphabet Inc. % % % % %
International Business Machines Corp. % % % % %
Microsoft Corp. % % % % %
Oracle Corp. % % % % %
salesforce.com inc. % % % % %
ROA, Sector
Software & Computer Services % % % % %
ROA, Industry
Technology % % % % %

Source: Based on data from Facebook Inc. Annual Reports

2017 Calculations

1 ROA = 100 × Net income ÷ Total assets
= 100 × ÷ = %

Ratio Description The company
ROA A profitability ratio calculated as net income divided by total assets. Facebook Inc.'s ROA improved from 2015 to 2016 and from 2016 to 2017.

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