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Profitability Analysis
Difficulty: Beginner
Profitability ratios measure the company's ability to generate profitable sales from its resources (assets).
Ratios (Summary)
Facebook Inc., profitability ratios
Source: Based on data from Facebook Inc. Annual Reports
| Ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Facebook Inc.'s gross profit margin improved from 2015 to 2016 and from 2016 to 2017. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Facebook Inc.'s operating profit margin improved from 2015 to 2016 and from 2016 to 2017. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Facebook Inc.'s net profit margin improved from 2015 to 2016 and from 2016 to 2017. |
| ROE | A profitability ratio calculated as net income divided by shareholders' equity. | Facebook Inc.'s ROE improved from 2015 to 2016 and from 2016 to 2017. |
| ROA | A profitability ratio calculated as net income divided by total assets. | Facebook Inc.'s ROA improved from 2015 to 2016 and from 2016 to 2017. |
Gross Profit Margin
Facebook Inc., gross profit margin calculation
Source: Based on data from Facebook Inc. Annual Reports
2017 Calculations
1 Gross profit margin = 100 × Gross profit ÷ Revenue
= 100 × ÷ = %
| Ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Facebook Inc.'s gross profit margin improved from 2015 to 2016 and from 2016 to 2017. |
Operating Profit Margin
Facebook Inc., operating profit margin calculation, comparison to benchmarks
Source: Based on data from Facebook Inc. Annual Reports
2017 Calculations
1 Operating profit margin = 100 × Income from operations ÷ Revenue
= 100 × ÷ = %
| Ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Facebook Inc.'s operating profit margin improved from 2015 to 2016 and from 2016 to 2017. |
Net Profit Margin
Facebook Inc., net profit margin calculation, comparison to benchmarks
Source: Based on data from Facebook Inc. Annual Reports
2017 Calculations
1 Net profit margin = 100 × Net income ÷ Revenue
= 100 × ÷ = %
| Ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Facebook Inc.'s net profit margin improved from 2015 to 2016 and from 2016 to 2017. |
Return on Equity (ROE)
Facebook Inc., ROE calculation, comparison to benchmarks
Source: Based on data from Facebook Inc. Annual Reports
2017 Calculations
1 ROE = 100 × Net income ÷ Stockholders' equity
= 100 × ÷ = %
| Ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders' equity. | Facebook Inc.'s ROE improved from 2015 to 2016 and from 2016 to 2017. |
Return on Assets (ROA)
Facebook Inc., ROA calculation, comparison to benchmarks
Source: Based on data from Facebook Inc. Annual Reports
2017 Calculations
1 ROA = 100 × Net income ÷ Total assets
= 100 × ÷ = %
| Ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Facebook Inc.'s ROA improved from 2015 to 2016 and from 2016 to 2017. |
