Total Asset Turnover
since 2012
Calculation
Meta Platforms Inc., total asset turnover, long-term trends, calculation
| Total asset turnover | = | Revenue1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|
| Dec 31, 2024 | 0.60 | = | 164,501) | ÷ | 276,054) |
| Dec 31, 2023 | 0.59 | = | 134,902) | ÷ | 229,623) |
| Dec 31, 2022 | 0.63 | = | 116,609) | ÷ | 185,727) |
| Dec 31, 2021 | 0.71 | = | 117,929) | ÷ | 165,987) |
| Dec 31, 2020 | 0.54 | = | 85,965) | ÷ | 159,316) |
| Dec 31, 2019 | 0.53 | = | 70,697) | ÷ | 133,376) |
| Dec 31, 2018 | 0.57 | = | 55,838) | ÷ | 97,334) |
| Dec 31, 2017 | 0.48 | = | 40,653) | ÷ | 84,524) |
| Dec 31, 2016 | 0.43 | = | 27,638) | ÷ | 64,961) |
| Dec 31, 2015 | 0.36 | = | 17,928) | ÷ | 49,407) |
| Dec 31, 2014 | 0.31 | = | 12,466) | ÷ | 40,184) |
| Dec 31, 2013 | 0.44 | = | 7,872) | ÷ | 17,895) |
| Dec 31, 2012 | 0.34 | = | 5,089) | ÷ | 15,103) |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
1 US$ in millions
- Revenue
- The revenue exhibits a consistent upward trajectory over the entire period from 2012 through 2024. Starting at approximately 5,089 million USD in 2012, it increases steadily each year, reaching a peak of 164,501 million USD in 2024. The growth is particularly pronounced from 2015 onwards, with several periods showing substantial year-over-year increases. This indicates strong expansion in sales or service income, reflecting successful market growth or increased demand. Notably, revenue slightly decreased between 2020 and 2022 but resumed growth thereafter.
- Total Assets
- Total assets also demonstrate a clear growth pattern throughout the period, starting at 15,103 million USD in 2012 and rising to 276,054 million USD by 2024. The increase is largely steady, with accelerated gains visible particularly after 2016. This growth suggests ongoing capital investment, acquisitions, or accumulation of resources, which may support the expanding revenue base. The assets grew even in years when revenue showed some stagnation or minor decline, indicating possible strategic asset accumulation or capital expenditure.
- Total Asset Turnover
- The total asset turnover ratio fluctuates during the period but shows an overall declining trend from earlier years into the mid-range period, followed by partial recovery later on. It starts at 0.34 in 2012, reaching a low of 0.31 in 2014, before climbing to a peak of 0.71 in 2020. This ratio measures efficiency in using assets to generate revenue. The improvement up to 2020 suggests enhanced asset utilization, possibly due to better operational efficiency or more effective asset management during rapid revenue growth. After 2020, the ratio gradually declines again to around 0.60 by 2024, which could indicate increasing asset base outpacing revenue growth or changes in asset composition.
- Summary
- The data reveals a company with strong and sustained revenue growth over the analysis period, supported by a consistently expanding asset base. While asset growth somewhat outpaces revenue growth in later years, as reflected by the declining asset turnover ratio post-2020, the overall trend points to effective scaling of operations. Fluctuations in the total asset turnover ratio suggest periods of varying operational efficiency or changes in capital investment strategy. The sustained revenue increase, combined with increased assets, implies strategic positioning for future growth, although the slight recent downturn in asset utilization efficiency may warrant attention.
Comparison to Competitors
Meta Platforms Inc., total asset turnover, long-term trends, comparison to competitors
| Meta Platforms Inc. | Alphabet Inc. | Comcast Corp. | Netflix Inc. | Take-Two Interactive Software Inc. | Walt Disney Co. | |
|---|---|---|---|---|---|---|
| Dec 31, 2024 | 0.60 | 0.78 | 0.46 | 0.73 | 0.44 | 0.47 |
| Dec 31, 2023 | 0.59 | 0.76 | 0.46 | 0.69 | 0.34 | 0.43 |
| Dec 31, 2022 | 0.63 | 0.77 | 0.47 | 0.65 | 0.54 | 0.41 |
| Dec 31, 2021 | 0.71 | 0.72 | 0.42 | 0.67 | 0.56 | 0.33 |
| Dec 31, 2020 | 0.54 | 0.57 | 0.38 | 0.64 | 0.62 | 0.32 |
| Dec 31, 2019 | 0.53 | 0.59 | 0.41 | 0.59 | 0.63 | 0.36 |
| Dec 31, 2018 | 0.57 | 0.59 | 0.38 | 0.61 | 0.48 | 0.60 |
| Dec 31, 2017 | 0.48 | 0.56 | 0.45 | 0.61 | 0.57 | 0.58 |
| Dec 31, 2016 | 0.43 | 0.54 | 0.45 | 0.65 | 0.55 | 0.60 |
| Dec 31, 2015 | 0.36 | 0.51 | 0.45 | 0.66 | 0.49 | 0.59 |
| Dec 31, 2014 | 0.31 | 0.50 | 0.43 | 0.78 | 1.31 | 0.58 |
| Dec 31, 2013 | 0.44 | 0.54 | 0.41 | 0.81 | 0.95 | 0.55 |
| Dec 31, 2012 | 0.34 | 0.53 | 0.38 | 0.91 | 0.72 | 0.56 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
Comparison to Sector (Media & Entertainment)
Meta Platforms Inc., total asset turnover, long-term trends, comparison to sector (media & entertainment)
| Meta Platforms Inc. | Media & Entertainment | |
|---|---|---|
| Dec 31, 2024 | 0.60 | 0.62 |
| Dec 31, 2023 | 0.59 | 0.59 |
| Dec 31, 2022 | 0.63 | 0.60 |
| Dec 31, 2021 | 0.71 | 0.56 |
| Dec 31, 2020 | 0.54 | 0.47 |
| Dec 31, 2019 | 0.53 | 0.48 |
| Dec 31, 2018 | 0.57 | 0.51 |
| Dec 31, 2017 | 0.48 | 0.52 |
| Dec 31, 2016 | 0.43 | 0.51 |
| Dec 31, 2015 | 0.36 | 0.49 |
| Dec 31, 2014 | 0.31 | 0.48 |
| Dec 31, 2013 | 0.44 | 0.49 |
| Dec 31, 2012 | 0.34 | 0.46 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
Comparison to Industry (Communication Services)
Meta Platforms Inc., total asset turnover, long-term trends, comparison to industry (communication services)
| Meta Platforms Inc. | Communication Services | |
|---|---|---|
| Dec 31, 2024 | 0.60 | 0.50 |
| Dec 31, 2023 | 0.59 | 0.47 |
| Dec 31, 2022 | 0.63 | 0.47 |
| Dec 31, 2021 | 0.71 | 0.45 |
| Dec 31, 2020 | 0.54 | 0.41 |
| Dec 31, 2019 | 0.53 | 0.43 |
| Dec 31, 2018 | 0.57 | 0.45 |
| Dec 31, 2017 | 0.48 | 0.47 |
| Dec 31, 2016 | 0.43 | 0.48 |
| Dec 31, 2015 | 0.36 | 0.46 |
| Dec 31, 2014 | 0.31 | 0.49 |
| Dec 31, 2013 | 0.44 | 0.47 |
| Dec 31, 2012 | 0.34 | 0.48 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).