Paying users zone. Data is covered by 
.
Get to Facebook Inc. for $19.99, or
get to whole website for at least 3 months from $49.99.
Return on Assets (ROA)
since 2010
Difficulty: Beginner
Calculation
Facebook Inc., ROA, long-term trends, calculation
| ROA | = | 100 | × | Net income1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2010 | % |
= | 100 | × | |
÷ | |
| Dec 31, 2011 | % |
= | 100 | × | |
÷ | |
| Dec 31, 2012 | % |
= | 100 | × | |
÷ | |
| Dec 31, 2013 | % |
= | 100 | × | |
÷ | |
| Dec 31, 2014 | % |
= | 100 | × | |
÷ | |
| Dec 31, 2015 | % |
= | 100 | × | |
÷ | |
| Dec 31, 2016 | % |
= | 100 | × | |
÷ | |
| Dec 31, 2017 | % |
= | 100 | × | |
÷ | |
1 USD $ in millions
Source: Based on data from Facebook Inc. Annual Reports
Comparison to Competitors
Facebook Inc., ROA, long-term trends, comparison to competitors
| Facebook Inc. | Adobe Systems Inc. | Alphabet Inc. | International Business Machines Corp. | Microsoft Corp. | Oracle Corp. | salesforce.com inc. | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2010 | % |
% |
% |
% |
% |
% |
% |
| Dec 31, 2011 | % |
% |
% |
% |
% |
% |
% |
| Dec 31, 2012 | % |
% |
% |
% |
% |
% |
% |
| Dec 31, 2013 | % |
% |
% |
% |
% |
% |
% |
| Dec 31, 2014 | % |
% |
% |
% |
% |
% |
% |
| Dec 31, 2015 | % |
% |
% |
% |
% |
% |
% |
| Dec 31, 2016 | % |
% |
% |
% |
% |
% |
% |
| Dec 31, 2017 | % |
% |
% |
% |
% |
% |
% |
Source: Based on data from Facebook Inc. Annual Reports
Comparison to Software & Computer Services Sector
Facebook Inc., ROA, long-term trends, comparison to Software & Computer Services sector
| Facebook Inc. | Software & Computer Services | |
|---|---|---|
| Dec 31, 2010 | % |
% |
| Dec 31, 2011 | % |
% |
| Dec 31, 2012 | % |
% |
| Dec 31, 2013 | % |
% |
| Dec 31, 2014 | % |
% |
| Dec 31, 2015 | % |
% |
| Dec 31, 2016 | % |
% |
| Dec 31, 2017 | % |
% |
Source: Based on data from Facebook Inc. Annual Reports
Comparison to Technology Industry
Facebook Inc., ROA, long-term trends, comparison to Technology industry
| Facebook Inc. | Technology | |
|---|---|---|
| Dec 31, 2010 | % |
% |
| Dec 31, 2011 | % |
% |
| Dec 31, 2012 | % |
% |
| Dec 31, 2013 | % |
% |
| Dec 31, 2014 | % |
% |
| Dec 31, 2015 | % |
% |
| Dec 31, 2016 | % |
% |
| Dec 31, 2017 | % |
% |
Source: Based on data from Facebook Inc. Annual Reports
